六十年匠心传承
1962年，André Willemse在法国北部创立了这家家族园艺企业。他在父亲苗圃的熏陶下长大，自幼便对植物的色彩与气息怀有深厚感情。如今，公司由创始人之子Anselme Dewavrin及其孙Ludovic共同经营，延续着代代相传的园艺热忱与家族价值观。2019年，Willemse将总部从Tourcoing迁至Neuville-en-Ferrain，开启了现代化运营的新篇章。
规模与实力
Willemse France是法国领先的在线园艺零售平台，在高峰季节每天处理约3400件包裹。公司拥有26名全职员工（据2019年官方数据），专注于为家庭园丁提供优质植物和专业建议。2025年平台年营业额达1300万欧元，较前一年增长10%，展现出强劲的发展势头。
精选产品与品质把控
平台主营外部植物、种子、球茎、灌木和月季，所有产品均由专业园艺师团队精挑细选，严格把控品质与季节适配性。从薰衣草、茉莉等香草植物，到蓝莓、薄荷等蔬果，Willemse为从初学者到资深园丁提供丰富选择。平台还推出”1, 2, 3 PLANTEZ！”系列灵感内容，帮助客户规划全年花园。
国际化布局与物流创新
除法国本土外，Willemse还服务比利时和卢森堡市场，并配有Mondial Relay快递选项。平台荣获Capital杂志”最佳园艺电商”称号，以及BeHappy物流认证，承诺快速、安全配送。公司旗下还拥有Florimon France等关联品牌，形成完整的园艺产品生态。
行业整合与未来愿景
2020年，Willemse收购了荷兰主要竞争对手Bakker的资产，一举成为欧洲在线园艺零售的重要力量。公司持续推进数字化转型，通过YouTube频道和社交媒体与园丁社区深度互动，致力于”让每个人都能享受园艺的乐趣”。
官方网站：https://willemsefrance.fr
Six Decades of Horticultural Heritage
Founded in 1962 by André Willemse in Northern France, this family business traces its roots to his father’s nursery, where young André learned to appreciate plant colors and fragrances from an early age. Today, the company is led by founder’s son Anselme Dewavrin and grandson Ludovic, carrying forward generations of horticultural passion. In 2019, Willemse relocated its headquarters from Tourcoing to Neuville-en-Ferrain, marking a new era of modernized operations.
Scale and Strength
Willemse France is a leading online gardening retailer in France, handling approximately 3,400 parcels daily during peak seasons. With a dedicated team of 26 full-time employees (per 2019 official data), the platform focuses on delivering quality plants and expert advice to home gardeners nationwide. The company reported annual revenue of 13 million euros in 2025, representing 10% growth year-over-year.
Curated Selection and Quality Control
The platform offers a comprehensive range of outdoor plants, seeds, bulbs, shrubs, and roses, all handpicked by the company’s team of professional horticulturists. From fragrant lavenders to productive blueberry bushes, Willemse caters to gardeners of all levels. The “1, 2, 3 PLANTEZ!” inspiration series provides year-round garden planning guidance for customers.
International Reach and Logistics Innovation
Beyond France, Willemse serves customers in Belgium and Luxembourg, offering delivery options including Mondial Relay. The platform has earned accolades such as Capital magazine’s “Best Online Garden Store” and the BeHappy Logistics label. The company’s portfolio includes affiliated brands like Florimon France, creating a comprehensive horticultural ecosystem.
Industry Consolidation and Future Vision
In 2020, Willemse acquired the assets of its major Dutch competitor Bakker, becoming a significant player in European online gardening retail. The company continues to advance its digital transformation through its YouTube channel and social media presence, driven by the mission of making gardening accessible and enjoyable for everyone.
Official website: https://willemsefrance.fr
