德国 Neudorff 植物护理产品 – 1854 年创立植物保护、害虫防治与动物护理用品

历史沿革

Neudorff 由 Carl Wilhelm Neudorff 与化学家 Carl Scheibler 于 1854 年在当时的普鲁士柯尼斯堡（今俄罗斯加里宁格勒）共同创立，最初名为「Fa. C. Scheibler & Co., künstliche Aachener Bäder-Fabrik」，1858 年由 Neudorff 单独接管。公司是德国最早生产植物保护与动物护理产品的企业之一，1903 年迁至伍珀塔尔，1931 年开始量产植物保护、害虫防治与动物护理用品，1934 年推出的 Spruzit 成为代表产品。1959 年 Rudolf Lohmann 收购 Neudorff 并迁至下萨克森州埃默塔尔，沿用至今的总部设在镇上一座 19 世纪贸易磨坊改建而成的厂房内，由 Hellmut Kulenkampff 带领小团队开启环保产品研发方向。子公司 Progema GmbH 与 2024 年新设立的 Neudorff ePerformances 共同构成 W. Neudorff GmbH KG 当前的组织架构。

产品体系

Neudorff 的产品围绕家庭园艺与小型园艺作业展开，核心品类包括无泥炭专用土、有机肥、液态肥、颗粒状植物保护剂、生物技术陷阱、驱避剂、捕虫板、有益昆虫以及动物护理系列。早期产品使用的天然除虫菊酯（Pyrethrum）至今仍是部分配方的活性成分。公司在埃默塔尔与吕讷堡设有两座生产基地，主厂区生产著名的蜗牛颗粒药、液态肥与液态植物保护剂，吕讷堡工厂以各类栽培介质为主，所有产品销往欧洲与北美市场，零售品牌在德国、园艺中心与 DIY 连锁店长期占据货架。

经营网络

公司在德国境内设有四个基地：埃默塔尔总部与主厂、吕讷堡介质厂、阿尔岑（Hameln 附近）含 1,500 平方米温室与 40,000 平方米试验田的创新中心、比勒费尔德仓库与电商运营中心。Neudorff ePerformances 子公司负责自有 Neudorff Onlineshop 的仓储、发货与客户咨询。Progema GmbH 在阿尔岑创新中心开发面向专业用途的植物保护剂与添加剂。截至 2026 年，公司约有 400 名员工，管理层由 Richard von Herman 与 Dr. Andreas Kiefer 共同组成，自 2022 年起担纲公司经营事务。

数位化服务

公司提供名为「Neudorff – naturgemäß gärtnern」的手机应用，集成植物识别、基于人工智能的病害图像诊断、季节性养护提醒与个性化施肥建议功能。专业版块另有 Nützlinge Bestell-System（有益昆虫订购系统），消费者通过卡片代码在线兑换或追加订单。网站服务栏目涵盖电子虫害诊断申请、零售商查询、消费者咨询、专题培训课程申请、新闻通讯订阅及最新动态推送，并设有 podcast 频道「Einfach natürlich gärtnern」讨论家庭园艺话题。

品牌与认证

Neudorff 在德国 Nachhaltigkeitspreis 评选中曾两度获奖，公司将自身定位为天然园艺产品制造商，自 1960 年代起即开始供应生物源产品。2021 年再次获得 Deutsche Nachhaltigkeitspreis，2025/2026 年度获 ESG Transparency Award 优秀级别认证。公司对外公开的可持续战略围绕经济、生态与社会三大维度展开，涵盖原料采购、生产工艺与包装材料的全链条，并在埃默塔尔利用自有水电与光伏设施提供生产用电，逐步引入电动车队作为公务用车。

Historical Evolution

Founded in 1854 by Carl Wilhelm Neudorff together with the young chemist Carl Scheibler in then-Prussian Königsberg (today Kaliningrad), the firm was first registered as “Fa. C. Scheibler & Co., künstliche Aachener Bäder-Fabrik”. Carl Wilhelm Neudorff took sole ownership in 1858. The company was among the earliest German producers of plant protection and animal care products. It relocated to Wuppertal in 1903, began serial production of plant protection, pest control and animal care goods in 1931, and launched the landmark product Spruzit in 1934. Rudolf Lohmann acquired the firm in 1959 and moved it to Emmerthal in Lower Saxony, where the present headquarters occupy a 19th-century trading mill once used as a yeast and food factory. Hellmut Kulenkampff and a small team began the environmental product line that defines the brand today. Progema GmbH and the 2024-founded Neudorff ePerformances are subsidiaries of W. Neudorff GmbH KG.

Product Portfolio

The Neudorff range addresses home gardeners and small-scale horticultural operations. Core categories include peat-free specialty soils, organic and liquid fertilizers, granular plant protection products, biotechnical traps, repellents, sticky insect traps, beneficial insects, and animal care lines. Pyrethrum, the natural chrysanthemum extract used in the earliest formulations, remains an active ingredient in select products. The main plant in Emmerthal produces the company’s well-known slug pellets, liquid fertilizers and liquid plant protection agents, while the smaller Lüneburg facility focuses on growing media. Distribution covers Europe and North America, with the brand established in German garden centres and DIY chains.

Operations Network

Neudorff operates from four German locations: the Emmerthal head office and main factory, the Lüneburg growing-media plant, the Aerzen innovation centre near Hameln with 1,500 square metres of greenhouse space and 40,000 square metres of trial fields, and the Bielefeld warehouse and e-commerce hub. The subsidiary Neudorff ePerformances runs the company-owned Neudorff Onlineshop, handling storage, shipping and customer service. Progema GmbH, also part of the group, develops plant protection products and additives for professional use at the Aerzen facility. As of 2026 the company employs around 400 people. The management team has been led by Richard von Herman and Dr Andreas Kiefer since 2022.

Digital Services

The free mobile app “Neudorff – naturgemäß gärtnern” combines plant identification, AI-based disease image recognition, seasonal care reminders and personalised fertilization advice. A separate Nützlinge Bestell-System allows customers to redeem or top up beneficial-insect orders through card codes. The website’s service section covers an electronic pest diagnosis request form, retailer search, consumer advisory, training course registration, newsletter subscription and the podcast “Einfach natürlich gärtnern” on home gardening topics.

Brand and Certifications

Neudorff is a two-time winner of the Deutsche Nachhaltigkeitspreis (German Sustainability Award) and reached the Excellence class of the ESG Transparency Award 2025/2026. The brand has positioned itself as a maker of natural gardening products since the 1960s, when it began supplying biologically based formulations while many competitors still relied on synthetic chemistry. The publicly stated sustainability strategy covers economic, ecological and social dimensions across raw-material sourcing, production processes and packaging. The Emmerthal site generates production electricity from in-house hydroelectric and photovoltaic installations, and the company fleet is gradually transitioning to electric vehicles.

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