历史与名称沿革
《GartenFlora》这一刊名最早可追溯到 1852 年由德国裔园艺学家与植物学家爱德华·奥古斯特·冯·雷格尔（Eduard August von Regel，1815—1892）在埃尔朗根创办的同名植物学期刊，刊名为《Monatschrift für deutsche und schweizerische Garten- und Blumenkunde》，由费迪南·恩克出版社（Ferdinand Enke Verlag）印行，由普鲁士王国促进园艺协会（Verein zur Beförderung des Gartenbaues in den Königlich Preussischen Staaten）支持出版。该刊在 19 世纪后半叶记录了大量新品种植物，是欧洲园艺学界的重要参考文献之一，路德维希·维特马克（Ludwig Wittmack）自 1887 年起长期担任主编，期刊持续印行直至 1940 年停刊。现今的德国《GartenFlora》月刊则继承了这份刊名，由位于明斯特希尔特鲁普的德国媒体制造公司（Deutsche Medien-Manufaktur GmbH & Co. KG）出版，定位为面向园艺爱好者的实务类月刊。
办刊定位与栏目内容
《GartenFlora》自称为”园艺、体验与品鉴之园艺杂志”（Das Gartenmagazin fürs Gärtnern, Erleben und Genießen），内容涵盖季节性园艺建议、花坛与阳台植物的搭配与栽植、动手做的小技巧，以及大量植物专题介绍。每期以当期主题形式编排，例如当期重点包括迎接秋季、棚架与凉亭旁的省地葡萄种植、订购芍药与伴生宿根花卉等。纸质版与网络版同步发行，编辑部坐落于柏林夏洛滕堡区的 Wilhelmsaue 37。
数字化阅读渠道
《GartenFlora》提供数字版（ePaper），可在平板电脑、智能手机或浏览器中阅读，数字版较纸质版提前两天上线，可在 iOS 与安卓系统的应用程序中离线下载并保存文章；订户可使用档案功能查阅 2016 至 2021 年的往期内容。读者也可通过 Kombiabo 组合订阅，同时获取数字版与每月送达家中的纸质版。年度总目录（Jahresinhaltsverzeichnisse）在网站公开，可按主题、植物与园艺建议分类检索，方便读者回溯全年内容。
编辑团队与发行体系
《GartenFlora》的主编（Chefredakteurin）为娜塔莉·法斯曼博士（Dr. Natalie Faßmann），数字业务负责人（Head of Digital）为斯蒂凡妮·普利卡特（Steffanie Plikat），出版人（Publisher）为弗兰克·格罗伊斯泰因（Frank Gloystein），发行负责人（Leitung Vertrieb）为马丁·扬克（Martin Jannke）。出版方德国媒体制造公司总部位于北莱茵-威斯特法伦州明斯特市，刊物的发行、广告与小广告（Kleinanzeigen）业务均通过其下属机构运营，新闻信由 aktion.gartenflora.de 提供，订阅与单期购买则在 shop.gartenflora.de 完成。
读者服务与活动交流
读者可通过订阅新闻信获得与园艺相关的季节性内容与会员专享的折扣或欢迎礼；网站首页按当月主题刊载重点目录与导读，方便读者在订阅前先了解本期方向。除月刊外，《GartenFlora》也在德国园艺展览、德国园艺协会 1822（Deutsche Gartenbau-Gesellschaft 1822 e. V.，简称 DGG）颁发的德国园艺图书奖（Deutscher Gartenbuchpreis）等行业场合保持活跃，与 Landlust 等同公司出版物形成德国生活园艺杂志系列，是德国园艺爱好者最常接触的实用刊物之一。
History and the Name’s Pedigree
The name GartenFlora first appeared in 1852 as the title of a botanical periodical founded in Erlangen by the German-born horticulturist and botanist Eduard August von Regel (1815—1892). Issued under the full title Monatschrift für deutsche und schweizerische Garten- und Blumenkunde, it was printed by Ferdinand Enke Verlag and supported by the Verein zur Beförderung des Gartenbaues in den Königlich Preussischen Staaten. The journal recorded many newly described plants through the later 19th century. Ludwig Wittmack served as its long-standing editor from 1887, and the journal continued to appear until 1940. Today’s GartenFlora monthly inherits this name and is published by Deutsche Medien-Manufaktur GmbH & Co. KG in Münster-Hiltrup as a practice-oriented gardening magazine.
Editorial Focus and Sections
GartenFlora presents itself as the gardening magazine for gardening, experiencing and enjoying (Das Gartenmagazin fürs Gärtnern, Erleben und Genießen). It publishes seasonal gardening tips, advice on planting and arranging beds and balconies, hands-on DIY guides, and numerous plant portraits. Each issue is organised around a featured theme — recent issues have highlighted welcoming autumn, space-saving grapes on trellis and pergola, and ordering peonies with companion perennials. The print and online editions appear together, and the editorial office sits at Wilhelmsaue 37 in Berlin-Charlottenburg.
Digital Reading Channels
GartenFlora offers a digital edition (ePaper) accessible on tablet, smartphone and web browser. The ePaper goes online two days before the printed issue and can be downloaded for offline reading within the iOS and Android apps, where readers may also save favourite articles. Subscribers can use the archive function to revisit issues from 2016 through 2021. The Kombiabo combined subscription delivers both the digital edition and the printed monthly magazine to the home. A public annual index (Jahresinhaltsverzeichnisse) lists every topic, plant and tip published during the year, allowing readers to trace content across all twelve issues.
Editorial Team and Publishing House
The editor-in-chief (Chefredakteurin) of GartenFlora is Dr Natalie Faßmann; Head of Digital is Steffanie Plikat; the Publisher is Frank Gloystein; and distribution (Leitung Vertrieb) is led by Martin Jannke. The publishing house, Deutsche Medien-Manufaktur GmbH & Co. KG, has its registered office in Münster in North Rhine-Westphalia. Subscription sales, advertising and classifieds (Kleinanzeigen) all run through the same company group, while the newsletter is hosted on aktion.gartenflora.de and single-issue or subscription orders are processed through shop.gartenflora.de.
Reader Services and Community
Readers can subscribe to the GartenFlora newsletter for seasonal gardening content and subscriber-only discounts or welcome gifts. The homepage features the current issue’s top themes and a short preview, so prospective readers can browse the editorial direction before subscribing. Beyond the monthly, the magazine maintains a visible presence at German garden shows and around the Deutscher Gartenbuchpreis (German Garden Book Prize), awarded by the Deutsche Gartenbau-Gesellschaft 1822 (DGG). It sits alongside sister titles such as Landlust as one of the most widely read practical gardening magazines in Germany.
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