英国 BBC 园丁世界杂志 – 英国本土园艺月刊

刊物概况

《BBC 园丁世界杂志》（BBC Gardeners’ World Magazine）是一本由英国广播公司（BBC）于 1991 年创办的月刊园艺杂志，主要刊载英国本土的园艺实用指导、植物推荐、庭院造景案例，以及同名电视节目《Gardeners’ World》的延伸内容。杂志以蒙蒂·唐（Monty Don）、弗朗西丝·托菲尔（Frances Tophill）、阿里特·安德森（Arit Anderson）、亚当·弗罗斯特（Adam Frost）、卡罗尔·克莱因（Carol Klein）等园艺界熟面孔为长期撰稿与出镜人物，长期居英国园艺类期刊销量首位。

历史沿革

杂志在 1991 年随同名 BBC 电视节目一同面世，最初由 BBC 旗下出版部门直接运营。2011 年，BBC 决定退出印刷出版业务，将《BBC 园丁世界杂志》连同其他若干刊物一并出售给 Immediate Media Company。此后，杂志改由 Immediate Media 在 BBC 品牌授权下出版运营，但 BBC 仍保留品牌冠名权，使”BBC”与”Gardeners’ World”成为长期联名标识。

1992 年，杂志团队与 BBC 共同创办了”BBC 园丁世界现场展”（BBC Gardeners’ World Live）这一线下园艺展会，初期与 BBC 合作举办，2023 年前后该展会的运营方 River Street Events 由 Immediate Media 完成控股收购，展会的内容策划与品牌传播仍与 BBC 园艺品牌保持深度协作。

现状与运营

杂志现由总部位于英国布里斯托尔的 Immediate Media Company 在 BBC 品牌授权下出版发行。官方数据（2025 年上半年）显示，每月触达数字用户约 250 万、纸质读者约 89 万，社交平台合计触达约 180 万用户，播客月听众约 23.6 万人次，是英国本土受众最广的园艺内容平台之一。读者来源以英国本土订户与零售购买为主，同时通过订阅俱乐部提供印刷版与数字版的组合订阅。

杂志配套的官方网站 gardenersworld.com 于 2007 年上线，承担每日更新的园艺资讯、植物图鉴库、问答社区与付费会员专区（Premium）功能；线下展会 BBC Gardeners’ World Live 每年夏季在英国举办，是英国规模最大的消费类园艺展之一。

内容与栏目

杂志内容围绕英国本土气候与园艺季相展开，按季节推出当月实务操作、蔬果栽培、植物搭配、园艺工具评测等专栏；同时邀请电视节目主持人撰文，分享各自私家花园的种植经验。网站设有”本月该做什么”（What to do now）、植物推荐、园艺问答、园艺工具评测、花园设计案例等长期板块；付费会员专区（Premium）提供深度长文、视频集锦、会员专属折扣及订阅会员俱乐部的附加权益。

关联与延伸

《BBC 园丁世界杂志》与同名电视节目《Gardeners’ World》、BBC 广播四台（BBC Radio 4）的相关园艺节目、英国皇家园艺学会（RHS）的出版物以及英国境内其他园艺媒体在内容选题与作者网络上存在长期交集。BBC 园艺品牌通过杂志、电视、网站、播客、展会、社交账号等组成完整的内容矩阵，覆盖印刷、广播、电视、数字与现场活动等多种形态。

Overview

BBC Gardeners’ World Magazine is a monthly British gardening magazine launched in 1991 under the BBC brand. It carries practical gardening advice, plant recommendations and garden tours, and serves as the print companion to the long-running BBC television series Gardeners’ World. Long-time contributors include Monty Don, Frances Tophill, Arit Anderson, Adam Frost and Carol Klein, and the title has been the United Kingdom’s best-selling gardening monthly for more than thirty years.

History

The magazine was launched in 1991 alongside the BBC’s flagship gardening television series and was originally published by the BBC’s own publishing division. In 2011 the BBC withdrew from print publishing and sold the title, along with several other magazines, to Immediate Media Company. Since then the magazine has been published under BBC brand licence by Immediate Media, while the BBC retains the use of the BBC name and the Gardeners’ World wordmark in a long-running co-branded arrangement.

The companion BBC Gardeners’ World Live consumer show was founded in 1992 as a joint venture between the BBC and the magazine team. The event has been organised by River Street Events, and Immediate Media moved to a controlling stake in that organiser in 2019 and acquired full ownership a few years later; the show continues to operate under the BBC Gardeners’ World brand.

Status and Operations

The magazine is now published by Immediate Media Company, headquartered in Bristol, United Kingdom, under licence from the BBC. According to the publisher’s most recent audience figures (first half of 2025), the brand reaches about 2.5 million digital users each month, around 890,000 monthly print readers, roughly 1.8 million social-media followers in aggregate, and about 236,000 monthly podcast listeners, keeping it among the most widely read gardening titles in the United Kingdom. Subscriptions are sold directly and through newsagents in the United Kingdom and Ireland.

The associated site gardenersworld.com was launched in 2007 and now carries daily gardening news, plant finder content, a reader Q&A, product reviews and a paid Premium membership tier. BBC Gardeners’ World Live runs annually in summer in the United Kingdom and is one of the country’s largest consumer gardening shows.

Content and Sections

The magazine is organised around the British gardening calendar, with monthly task lists, vegetable and fruit growing guides, planting combinations, garden tours and reader letters. Contributors from the BBC television series write regular columns, often based on their own private gardens. The website carries long-running sections on what to do now, plant recommendations, garden design case studies and gardening Q&A. The Premium subscription tier offers longer features, video collections, exclusive plant offers and subscriber-only competitions.

Related

BBC Gardeners’ World Magazine overlaps in contributors, subject matter and audiences with the BBC television series Gardeners’ World, BBC Radio 4 gardening programming, the publications of the Royal Horticultural Society and other British gardening media. The brand as a whole spans print, broadcast, digital, podcast, live events and social channels, with the magazine at the centre of the BBC-licensed gardening portfolio at Bristol-based Immediate Media.

相关文章：

英国园艺杂志The English Garden – 聚焦英国花园文化的园艺杂志与数字内容平台 荷兰 Home&Garden 家居园艺杂志 – 住房、庭院、室内绿植、菜园与 DIY 主题 美国 花园之门杂志 Garden Gate – 面向家庭园艺爱好者发行的双月刊杂志 德国 Garten + Landschaft 杂志 – 欧洲景观建筑与城市规划领域最具影响力的专业月刊 美国Down To Earth有机肥公司 – 俄勒冈州尤金 新西兰 Go Gardening 与 NZPPI – 新西兰植物生产与保护团体 戴夫的花园 Dave’s Garden – 园艺展示与体验空间 美国 美国 UpShoot园艺营销公司 – 美国精品植物营销服务企业