集团概况
芬兰 Fiskars 集团（Fiskars Corporation）是芬兰最古老的企业之一，1649 年由 Peter Thorwöste 在 Fiskars 河畔建立铁工厂，至今已有近 380 年历史。1915 年公司在赫尔辛基证券交易所上市，股票代码 FSKRS。集团总部位于芬兰埃斯波，业务聚焦”以设计驱动的生活方式品牌”，通过 BA Fiskars 与 BA Vita 两大业务区在全球约 29 个国家运营，品牌销往 100 多个国家，2025 年净销售 11.402 亿欧元。
从铁工厂到设计驱动集团
集团起源于 1649 年的 Fiskars 铁工厂，最初生产铸铁和锻铁制品。1822 年药剂师 Johan Jacob Julin 收购后，业务扩展到铁艺、刀具、剪刀等，并建立了芬兰第一家刀具作坊（1832 年）。1915 年 Fiskars 成立有限公司并在赫尔辛基证券交易所挂牌；1967 年推出标志性的”橙色手柄剪刀”，迄今全球累计销售超过 10 亿件，成为 Fiskars 品牌的视觉符号。2024 年集团举办 375 周年庆典。
两大业务区与品牌组合
集团下设两个独立运营的业务区：BA Fiskars 负责园艺、烹饪、工艺创作和剪刀品类，旗下品牌包括 Fiskars 与 Gerber（美国户外刀具品牌，1939 年创立）；BA Vita 负责高端家居与精品珠宝，旗下品牌包括 Georg Jensen、Royal Copenhagen、Wedgwood、Iittala、Waterford、Moomin Arabia、Arabia、Hackman、Rörstrand、Rogaška、Royal Albert、Royal Doulton 等。2025 年 BA Vita 净销售 6.13 亿欧元，BA Fiskars 净销售 5.22 亿欧元。
园艺工具与全球业务
BA Fiskars 2025 年员工约 1,300 人，产品涵盖园艺剪刀、修枝剪、斧头、铁锹、烹饪刀具及儿童手工工具等。园艺业务呈现明显季节性，第一季度是欧美市场最重要的销售窗口。集团在 29 个国家拥有约 450 家门店与 6,594 名员工（截至 2025 年 12 月 31 日），并通过直营与电商渠道将 Fiskars、Gerber 等品牌销往全球超过 100 个国家。Fiskars Village 是始建地艺术设计社区，每年接待近 20 万访客，被 Green Destinations 评为 2020 年欧洲最佳可持续旅游目的地之一。
Group overview
Fiskars Group, headquartered in Espoo, Finland, is one of the oldest companies in the country and a global home of design-driven brands for indoor and outdoor living. Since being founded as an ironworks in 1649, the group has grown into a Nasdaq Helsinki-listed company (ticker FSKRS) operating in approximately 29 countries with its brands present in more than 100 markets worldwide. In 2025, the group reported net sales of EUR 1,140.2 million.
From ironworks to design-driven group
The company was established in 1649 by Peter Thorwöste, who was granted the privilege of setting up a blast furnace and bar hammer at Fiskars, Finland. Over the centuries it evolved from a forge into a cutlery, scissors and tool maker; the limited company Fiskars was founded in 1915 and listed on the Helsinki Stock Exchange the same year. In 1967 Fiskars launched the iconic orange-handled scissors, of which more than one billion have been sold globally. The group marked its 375th anniversary throughout 2024.
Two business areas and brand portfolio
Fiskars Group operates through two business areas. Business Area Fiskars covers the gardening, cooking, creating and scissors categories with the Fiskars and Gerber (founded 1939) brands. Business Area Vita brings together the high-end homeware and branded jewelry brands Georg Jensen, Royal Copenhagen, Wedgwood, Iittala, Waterford, Moomin Arabia, Arabia, Hackman, Rörstrand, Rogaška, Royal Albert and Royal Doulton. In 2025, BA Vita generated net sales of EUR 613 million, while BA Fiskars delivered EUR 522 million.
Global presence, growth strategy and sustainability
As of December 31, 2025, the group employed approximately 6,594 people in 29 countries and operated close to 450 stores. The Growth Strategy 2021-2025 emphasized commercial excellence, direct-to-consumer, the U.S. and China, lifting the comparable gross margin to 47.1% and raising the direct-to-consumer share of sales from 18% to 30%. The group is preparing the next phase of its strategy and new financial targets at the Capital Markets Day scheduled for May 12, 2026. It is committed to having a majority of net sales come from circular products and services by 2030, cutting Scope 1+2 greenhouse gas emissions by 60% from a 2017 baseline, and reducing Scope 3 transportation and distribution emissions by 30% from a 2018 baseline.
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