美国国家园艺局 NGB – 北美百年园艺行业资讯平台

机构沿革

美国国家园艺局 (National Garden Bureau, 简称 NGB) 由新闻记者兼种子公司广告经理詹姆斯·H·伯迪特 (James H. Burdett) 于 1920 年在第一次世界大战结束后的美国郊区创立，初衷是面向战后返乡的家庭普及后院园艺基础知识。作为既懂媒体传播又熟悉种业商业的跨界人士，伯迪特率先提出“动员园艺作家与广播员参与大众园艺科普”的理念，使 NGB 自诞生之日起便承担起园艺产业营销臂 (Marketing Arm of the Gardening Industry) 的角色。

使命与组织形态

NGB 是一家 501(c)(6) 非营利组织，长期口号为 “We Grow Gardeners.”。其核心使命是教育、激励并推动公众在家庭、花园与工作场所更多地使用园艺种子、植物与产品。机构由八到十二名理事组成的董事会管理，理事任期三年可连任一届；日常工作团队涵盖执行总监、市场与会员、AAS 测试与展示花园、调研评估、活动行政等岗位，会员多由种子与园艺用品领域的资深企业组成。

核心项目

NGB 围绕“年度植物” (Year of the) 系列，每年推选一年生植物、多年生植物、鳞茎植物、蔬菜与室内植物各一作为推广主题；其运营的 AAS 全美品种测试体系 (All-America Selections) 是北美最具公信力的园艺新品种评比项目。同时 NGB 通过 Victory Garden 2.0、园艺资助计划 (Therapeutic Garden Grant) 以及“Quick Garden Tip”短视频系列，把新品种、新园艺技术与社区园艺教育输送给大众作者、园艺中心和推广人员。

历史里程碑

第二次世界大战期间，美国政府倡导家庭种植“胜利花园” (Victory Gardens)，NGB 以“Beauty and Abundance in Your Garden”年度海报及配套材料协助联邦政府推动战时家庭种植；1943 年伯迪特出版《The Victory Garden Manual》，进一步巩固其权威地位。战后机构转向社区美化 (Community Beautification) 与园艺沟通者培训，并在战后正式以非营利形式注册。2020 年新冠疫情爆发之际，NGB 重新启动胜利花园理念，恰逢其百年华诞。

行业影响与资源

NGB 旗下网站 (ngb.org) 为花园作家、推广人员、园艺中心、独立零售商与园艺爱好者免费提供新品种植物介绍、年度植物档案、植物组合灵感、园艺产品资讯与项目资助申请渠道。其年度报告、组织章程与公开政策均向公众披露，会员体系覆盖北美主要种子与园艺企业，使 NGB 成为联系种子公司、园艺媒体、家庭种植者三方的重要中立的行业资讯平台。

Historical Evolution

The National Garden Bureau (NGB) was founded in 1920 by James H. Burdett, a newspaper journalist who also served as an advertising manager for a seed company. Conceived in the wake of World War I, the Bureau addressed the suburban demand for practical backyard gardening instruction. Leveraging his dual perspective on media and the seed trade, Burdett pioneered the idea of mobilizing horticultural writers and broadcasters as mass educators, establishing NGB as the marketing arm of the gardening industry from its earliest years.

Mission and Organization

NGB is a 501(c)(6) non-profit organization operating under the long-standing slogan “We Grow Gardeners.” Its mission is to educate, inspire, and motivate people to use more garden seeds, plants, and products in homes, gardens, and workplaces. Governance rests with an eight-to-twelve-member Board of Directors serving staggered three-year terms, while a small permanent team manages executive leadership, marketing and membership, AAS trials and display gardens, surveys and finance, and event administration. Members are experienced companies in the horticultural trade.

Core Programs

Each year NGB designates five “Year of the” crops covering annuals, perennials, bulbs, edibles, and houseplants. The organization also operates All-America Selections (AAS), the most respected new-cultivar trial network in North America. Beyond these signature programs, NGB publishes cultivar profiles, combination-planting ideas, garden product updates, and short “Quick Garden Tip” videos, while reopening the Victory Garden 2.0 conversation and offering therapeutic-garden grants to community projects.

Historical Milestones

During World War II, NGB supported the federal Victory Gardens campaign through “Beauty and Abundance in Your Garden” annual posters and outreach materials, and in 1943 Burdett’s Victory Garden Manual was published to guide home gardeners. The postwar era brought a shift toward community beautification and the training of gardening communicators, leading to NGB’s incorporation as a not-for-profit organization. In March 2020, the Bureau relaunched the Victory Garden concept during the COVID-19 pandemic, coinciding with its centennial.

Industry Influence and Resources

The ngb.org website delivers new-plant introductions, year-of crop archives, planting-combination inspiration, garden-product information, and grant-program details at no cost to garden writers, promoters, garden centers, and home gardeners. NGB also publishes an open annual report, organizational bylaws, and member policies. Through its membership of leading North American seed and horticulture companies, NGB functions as a neutral industry information hub linking breeders, gardening media, and household growers.

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