组织概况
SeedMoney 总部位于美国缅因州 Gorham,是一家成立于 2003 年的 501(c)(3) 非营利组织,前身是 Kitchen Gardeners International(KGI)。2015 年底,KGI 把工作重心从面向家庭园艺爱好者转向资助社区、学校、食物银行、流浪者收容所等公共食品花园项目,并正式更名为 SeedMoney。组织目前由创办人 Roger Doiron 主持日常工作,董事会由 Prajakta Patil、Jan Maes、Laura Miles、Laura Willett 四位成员组成,资金来源于个人捐赠、家庭基金会和企业赞助。
使命定位
SeedMoney 的核心使命是通过扶持公共食品花园项目,改善公众健康、社区关系和地球环境。组织向学校园、社区园、食物银行园、社区农场及其他非营利合作伙伴提供在线宣传培训、定制众筹技术支持以及自研的园艺规划软件。SeedMoney 强调让受助项目实现自我造血,通过小额挑战赛机制放大本地筹款效果,助力项目在食物供给和资金上同步自立。
资助项目
SeedMoney 设立三类配套资助。挑战赛资助(Challenge Grants)面向全球所有公共食品园项目,每年 11 月 15 日至 12 月 15 日开展众筹竞赛,参赛项目使用 SeedMoney 免费众筹平台自筹资金,可角逐 100 至 1000 美元不等的配捐;地域兴趣资助(Geographic Interest Grants)无需筹款,直接向位于缅因州或全球南方地区的项目发放 150 至 300 美元;规划资助(Planning Grants)由 Growing Interactive 提供赞助,免费赠予 SeedMoney Garden Planner 一年订阅。
工具与数据
SeedMoney Garden Planner 是与 Growing Interactive 联合发布的桌面端园艺规划软件,可绘制菜床布局、自动生成个性化种植日历并保存园艺日志。自 2015 年以来,SeedMoney 已经帮助超过 2500 个遍布美国 50 州和全球 68 个国家的食品园项目完成筹款。其中既有新泽西州 South Brunswick 的 Row for the Hungry 农场园筹得 10,214 美元、夏威夷 Kai 区的 Livable Hawaii Kai Hui 社区园筹得 6,707 美元,也有缅因州 Gorham 的 Seedlings to Sunflower 非营利幼教园筹得 8,525 美元。
历史与背景
SeedMoney 早年在 KGI 时期就积累了大量线上园艺社区运营经验,曾建立覆盖 100 多个国家、20,000 多名园艺爱好者的线上社群,并发起了 Eat the View 网络倡议,推动白宫在 2009 年开辟首个菜园。2012 至 2015 年间,KGI 启动 Sow It Forward 小额资助计划,共发出 440 笔资助,期间收到来自全美 50 州和 30 个国家的超过 3,000 份申请。这一阶段的探索促使组织重新设计资助模型,并在 2015 年底完成品牌重塑,正式定位为公共食品花园的资助平台。
Overview
SeedMoney is a 501(c)(3) nonprofit headquartered in Gorham, Maine. Founded in 2003 under the name Kitchen Gardeners International (KGI), the organization gradually shifted its focus from supporting home gardeners to funding public food garden projects such as community, school, food bank, homeless shelter and senior gardens, and rebranded as SeedMoney at the end of 2015. Founding Director Roger Doiron leads the day-to-day work alongside Board members Prajakta Patil, Jan Maes, Laura Miles and Laura Willett. Funding comes from individual donors, family foundations and corporate sponsors.
Mission
SeedMoney works to improve the health of people, communities and the planet by empowering public food gardens and farms to start up and thrive. The organization partners with school gardens, community gardens, food bank gardens, community farms and other nonprofits, offering online outreach training, custom-built user-friendly crowdfunding technology, garden planning software and small grants ranging from $100 to $1,000. The focus is on helping projects become more self-reliant in terms of food and funding.
Grant Programs
SeedMoney offers three grant streams. Challenge Grants are open to any food garden project worldwide and run as a 30-day group crowdfunding competition from November 15 to December 15 each year; participating projects keep 100% of what they raise and qualify for matching grants of $100 to $1,000 based on performance. Geographic Interest Grants award $150 to $300 with no fundraising requirement to projects based in Maine or the Global South. Planning Grants, sponsored by Growing Interactive, provide a free one-year subscription to the SeedMoney Garden Planner.
Tools and Reach
The SeedMoney Garden Planner is desktop software co-developed with Growing Interactive. It lets users draw vegetable beds, add plants, design layouts and generate a personalized planting calendar for their location. Since 2015, SeedMoney has helped more than 2,500 food garden projects across all 50 U.S. states and 68 countries raise the funds they need. Highlight successes include New Jersey’s Row for the Hungry donation farm raising $10,214, Hawaii Kai’s Livable Hawaii Kai Hui community garden raising $6,707 and Maine’s Seedlings to Sunflower childcare garden raising $8,525.
History
During its KGI years, SeedMoney built an online community of more than 20,000 gardeners from over 100 countries, led several high-profile campaigns to protect front-yard vegetable gardens, delivered a popular TEDx talk and ran the Eat the View campaign that helped urge the Obama White House to plant its first kitchen garden in 2009. From 2012 to 2015 KGI ran Sow It Forward, a traditional mini-grants program that distributed 440 grants and received more than 3,000 applications from all 50 states and 30 countries. That pilot informed the launch of the SeedMoney Challenge model and the rebranding at the end of 2015.
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