荷兰 凯博尔花卉球茎公司 Kébol B.V. – 荷兰球茎出口遍及四十多国

家族生意，从 1989 年起

Kébol 是北荷兰省莱森豪特的一家家族企业，1989 年起做花卉球茎和宿根植物，生产、预处理、贸易和营销都在自己手里。厂区现在有三十多名同事，分装、催芽、检验这些活儿都在这片场地上做完。公司的口头禅是把球茎装得漂漂亮亮再卖出去。

规模写在自家网页上：一年出口七千五百万颗以上的花卉球茎和六百万株裸根宿根植物，卖到四十多个国家。这门生意最早是替别人打包装、贴牌，后来才有了自己的苗圃、自己的设计团队，还有自己在秘鲁种的地。

朱顶红是主打，秘鲁有自己的苗圃

朱顶红是公司的主打品类。秘鲁的苗圃叫 Chan Chan Amaryl，2026 年满十年。在那里种球茎，采收季比荷兰早，初秋就能把货送到欧洲市场，比本地这一季的早一步；苗圃按 GlobalG.A.P. 和 GRASP 两套标准生产，公司自己的宣传材料里说，朱顶红这一块的产销他们已经做了二十年。

品种和规格都挑过。Amorita Danu 是其中的红花品种，一颗球最多抽三根花茎，每根开五到六朵花；上盆后有十四厘米和十七厘米两种盆径，每盆至少两支看得见的花茎。催芽苗也分两档，一到两厘米和三到五厘米，按客户要求挑，挑好了进冷库等着发。

三类货，四条销路

货分三块：朱顶红、花卉球茎、宿根植物。宿根这一摊以前叫 Darwin Plants，做了三十五年裸根宿根的买卖，绿叶的有玉簪、矾根，开花的有芍药、落新妇。批发这头是直接跟国际种植户一手进货，球茎按小桶、中桶、大桶三种规格分装。

市场分四条线：零售、批发、种植户、邮购。给种植户的货在秘鲁和荷兰两头都有，能按圣诞和春节的档期提前备好；批发和机构采购可以按箱走，也可以散装走 EFC 塑料周转箱，这种箱子用完回收再用。邮购这头走小包装，目录里还备着给电商用的宣传图片素材。

包装设计是自家的活儿

设计团队在内部，常年盯趋势、看消费者怎么买、逛展示花园和展会，还要研究运输和包装到底可不可行。零售端的产品归在 Amaryllis Experience Collection 旗下：上蜡的 Touch of Wax 不用浇水也能开花，Amorita Kit 是球茎连盆带土一起卖，圣诞礼盒装是 Showbox，还有做成红白金银球的 X-Mas Ball。

贴牌的活也接。纸袋、麻布袋、礼盒、柜台陈列架、盆装、筒装、套筒，都能做。公司还在推百分之百可回收可堆肥的纸袋和 EFC 周转箱，批发和零售的包装都能用自家设计团队画的方案。

认证、检验和厂房的电

网站上挂着几家认证标志：MPS-Florimark 的良好贸易规范、MPS-ABC、GGN、GlobalG.A.P.，有机产品另拿 SKAL 的认证。球茎和宿根出口都带植物检疫文件，也走了规定的检验程序。质量上挑的是市场上口碑好的种植户，进出的货每批都有人过手。

厂子在莱森豪特，屋面装了三百九十二块太阳能板，占了八百平方米，厂区用电基本上自己就能满足；冷库用氨这类天然制冷剂，配了热回收系统和 LED 照明。发往美国的货由合作方 Bloomaker 的冷库代管，再由他们转给客户。

---

A family business since 1989

Kébol is a family business in Rijsenhout, in the Dutch province of North Holland. Since 1989 it has produced, prepared, traded and marketed flower bulbs and perennials. More than thirty colleagues work on the site today, handling prepacking, forcing and inspection on their own premises. The company’s motto is that colourful packing is what sells the bulbs.

The scale is stated on its own website: over seventy-five million flower bulbs and six million bare root perennials a year, going to more than forty countries. The trade began thirty-odd years ago packing and private labelling for other people, before the company added its own nursery, its own design team and its own fields in Peru.

Amaryllis is the core, with a nursery of their own in Peru

Amaryllis is the main line. The nursery in Peru is called Chan Chan Amaryl and turned ten in 2026. Bulbs grown there are lifted ahead of the Dutch season, so they reach European shops in early autumn, a step ahead of locally grown stock. The nursery works to both GlobalG.A.P. and GRASP, and the company’s own catalogue credits it with twenty years of producing and trading amaryllis.

Varieties and formats are chosen carefully. Amorita Danu is the red one, giving up to three stems per bulb with five or six flowers on each. Potted, it comes in fourteen and seventeen centimetre pots, each with at least two visible stems. Forced sprouts are graded as well, at one to two centimetres or three to five, picked to the customer’s requirement and then held in cold storage ready to go.

Three product lines, four ways to market

The range has three parts: amaryllis, flower bulbs and perennials. The perennial business traded for thirty-five years under the name Darwin Plants and deals in bare root plants, green ones such as hosta and heuchera and flowering ones such as peony and astilbe. On the wholesale side bulbs are bought straight from growers in several countries and come in small, medium and large barrels.

There are four markets: retail, wholesale, growers and mail order. Growers are served from both Peru and Holland, which makes it possible to have bulbs lined up for the Christmas and Chinese New Year season. Wholesale and institutional buyers can take single crates or bulk in EFC crates, which are collected again after use. Mail order works in small packs, and the catalogue offers photo material for webshops.

The packaging design is done in-house

The design team sits inside the company and spends its days tracking trends, watching how consumers buy, visiting show gardens and trade fairs, and checking whether transport and packaging will actually work. On the retail side the products sit under the Amaryllis Experience Collection: Touch of Wax, waxed bulbs that flower without water; the Amorita Kit, a bulb in a pot with compost; the Christmas Showbox; and the X-Mas Ball in red, white, silver or gold.

Private label work is taken on as well. Paper bags, burlap bags, boxes, counter displays, pots, sleeves, trays and crates can all be drawn for a customer. The company is also working towards paper packaging that can be recycled and composted, together with EFC crates for wholesale and retail alike.

Certification, inspection and the site’s own electricity

Several marks appear on the site: MPS-Florimark for good trade practice, MPS-ABC, GGN and GlobalG.A.P., with SKAL for the organic range. Flower bulbs and perennials go out with the phytosanitary documents they need and have been through the required inspections. Quality starts with working with growers who have a good name in the market, and every batch moving in or out is checked by hand.

The production site at Rijsenhout carries 392 solar panels over 800 square metres of roof, which covers nearly all of the site’s own electricity. The cold rooms run on natural refrigerants such as ammonia, with a heat recovery system and LED lighting throughout. Goods for the United States are held by partner Bloomaker, who then hand them over to the customer.