荷兰 萨姆·范·斯霍滕花卉球茎公司 Sam van Schooten B.V. – 南荷兰球茎供应商一千五百余种

荷兰萨姆·范·斯霍滕花卉球茎公司标志,两朵红色郁金香图形与 Sam van Schooten 字标

从父亲的棚屋到自己的新苗圃

萨姆·范·斯霍滕的父亲开花卉苗圃,他从小在花丛里长大。念完中等园艺学校之后,他自己种花卉和宿根植物,试着把种出来的东西卖掉,起初只给花园中心、商店和园艺爱好者供一点货。生意从父亲的棚屋起步,卧室当办公室,包装和送货全靠手工。

2002 年他搬到南荷兰省福尔豪特的新苗圃,一座新温室加一间棚屋,地方够放下冷库和机器,也雇下了第一批员工。公司自己写的介绍里,团队是 20 个人。

一千五百多个品种,销往十五个以上国家

现在的货盘是 1500 多个品种,包括包装和散装的球茎、盆栽植物和礼品类,销往 15 个以上国家。景观专业目录里列着 2181 件商品,秋季 659 件、春季 425 件;按属分,郁金香 425 件、大丽花 423 件、葱属 82 件、水仙 25 件。

筛选条件里还有株高、花期和颜色:株高 100 厘米的有 286 件,花期落在 7 月到 11 月的有 421 件,颜色上紫的 199 件、粉的 154 件、红的 127 件、白的 116 件、黄的 90 件、橙的 80 件。首页主推大丽花 Deco 系列,站上写着大丽花供春、郁金香供秋。

戴手套的手托着一颗郁金香球茎,背景是成片的粉色郁金香

十一条产品线,从零售小包到批发大箱

产品按系列分。零售主力是 Dutch Label,500 多个品种,四分之一箱装 10 包,箱子尺寸 15 × 40 × 20 厘米,四个这样的箱子并起来是 40 包,60 × 40 × 20 厘米;同一系列下面还有专做春季的 Dutch Label Spring。大包装交给 Dutch Value,100 多个品种,三分之一箱 20 × 40 × 20 厘米,24 包捆成一箱 60 × 40 × 20 厘米。

价钱再往下是 Dutch Budget 的 40 个品种,纸袋分装的是 Dutch Craft。展示用的 Wooden Showcrates 有 75 款木箱,每箱配一张 A4 海报和插标签;礼品线卖蜂旅馆和花卉、香草、蔬菜的种子套装;朱顶红有盆栽、礼盒和代尔夫特蓝几种做法;另外还有木箱、货架盒、招贴和陈列架等店面用具。

面向花园中心、商店和园林绿化商

客户是花园中心、商店和园林绿化商。从地里到客户手里,球茎的种植和包装都在公司自己做。产品分景观和零售两条线供货:零售那边给庭院爱好者准备小包装,大包装供成片种植使用,店里的现货也靠这几条线撑起来。公司首页的合作伙伴一栏挂着 twinpack、Eos、库肯霍夫的 OEX 和 Visions 几个标志。

买货要先开店铺账号,网上商店下单需要登录码,成为客户时要填公司名、税号和商会登记号。客服页把常见问题放在一处:产品可以在店面直接买,有质保,多数订单几个工作日内发出,付款方式给的是信用卡、银行转账和在线支付,退换货另有简单规定。周一到周五 08:00 到 17:00 有人接电话,周末休息。

木桌上摊开的各色郁金香,旁边放着藤编篮筐和一把花剪

绿电、可回收包装和 MPS-Florimark 认证

可持续这一块写得很具体:用电百分之百是绿电,木头用 FSC Hybrid 认证并可回收,纸箱和纸用 PEFC Hybrid 认证,人造树脂做到可回收。2023 年 8 月 8 日公司在博客里宣布拿到 MPS-Florimark TraceCert 认证,站上挂的徽章编号是 911800。

同一段时间的博客还发了海报系列的通告,海报照片出自自家摄影师,卖给生意客户做宣传用。下载区放着 2026 年的春季目录和秋季目录,还有夏季花卉、郁金香、百合、水仙与风信子几本图册。站点分荷兰语、英语、德语和瑞典语四个版本,德语版和瑞典语版挂在同一个域名下,英语站在另一个域名。

公司厂区外景,浅灰色金属坡顶厂房前是一条彩色花带和修剪整齐的草坪


Starting in a Barn, Then a Nursery of Their Own

Sam van Schooten’s father ran a flower nursery, and he grew up among the flowers. After horticultural school he grew flowers and perennials himself and tried to sell what he had, first supplying garden centres, shops and gardeners with a small range. The business started in his father’s barn with his bedroom as the office, and everything was packed and delivered by hand.

In 2002 he moved to a new nursery in Voorhout, in the province of South Holland, a new greenhouse and barn with enough room for cold storage and machinery, and the first employees were hired. In the company description he wrote himself, the team is twenty people.

Fifteen Hundred Varieties to More Than Fifteen Countries

The current range runs to more than 1500 varieties of packaged and loose flower bulbs, plants and gift items, and the products go to more than 15 countries. The landscape catalogue for professionals lists 2181 articles, 659 of them for autumn and 425 for spring. Sorted by genus there are 425 tulips, 423 dahlias, 82 alliums and 25 narcissus.

Height, flowering month and colour can be filtered as well: 286 items stand 100 cm tall, 421 flower between July and November, and by colour there are 199 purple, 154 pink, 127 red, 116 white, 90 yellow and 80 orange. The home page pushes the Dahlia Deco series, and the site states that dahlias are for spring and tulips for autumn.

A gloved hand holds a tulip bulb against a field of pink tulips in bloom

Eleven Product Lines, from Retail Packs to Bulk Cases

The range is organised by series. Dutch Label is the retail workhorse with more than 500 varieties: a quarter case box holds 10 packages of 15 x 40 x 20 cm, and four of those together give 40 packages of 60 x 40 x 20 cm. Dutch Label Spring covers the spring season within the same family. Bulk packing belongs to Dutch Value, more than 100 varieties in third case boxes of 20 x 40 x 20 cm, with 24 packages banded into a box of 60 x 40 x 20 cm.

Below that price point sit the 40 varieties of Dutch Budget, and Dutch Craft is packed in paper bags. For displays there are 75 wooden showcrates, each supplied with an A4 poster and stick labels. The gift line covers bee hotels and growing kits for flower, herb and vegetable seeds. Hippeastrum comes on pot, in a gift box and in Delft Blue. Wooden showboxes, rack boxes, posters and displays complete the shop fittings.

Supplying Garden Centres, Shops and Landscape Contractors

Customers are garden centres, shops and landscape contractors. Everything from the field to the customer, growing the bulbs and packing them, is done in house. The trade runs on two lines: retail packing for home gardeners, and larger packs for bulk planting, which is what keeps the shelves in the stores stocked. The partners panel on the home page carries the marks of twinpack, Eos, Keukenhof OEX and Visions.

Buying requires a trade account: webshop orders need a login code, and becoming a customer means giving a company name, a VAT number and a Chamber of Commerce number. The service pages gather the common questions: products can also be bought on site, there is a guarantee on them, most orders go out within a few working days, payment runs through credit cards, bank transfers and online payment platforms, and returns follow a simple policy. Someone answers the phone from 08:00 to 17:00, Monday to Friday, and the office is closed at the weekend.

Tulips of many colours spread out on a wooden work table with a wicker basket and a pair of shears

Green Electricity, Recyclable Packaging and MPS-Florimark

The sustainability page is specific: the electricity is entirely green, the wood is FSC Hybrid and recyclable, the cardboard and paper are PEFC Hybrid, and the synthetic resin is recyclable. On 8 August 2023 the company announced on its blog that it had been certified under the MPS-Florimark TraceCert standard; the badge on the site carries the number 911800.

A blog post from the same period introduces a poster series made from the company’s own photographer’s pictures and sold to trade customers for promotion. The download section holds the spring and autumn catalogues for 2026 plus picture books on summer flowers, tulips, lilies and on narcissus and hyacinths. The site runs in Dutch, English, German and Swedish, with the German and Swedish versions on the same domain and the English site on a separate one.

The company site with a low grey metal-roofed building, a band of mixed flowers and a mown lawn in front

发表回复

您的邮箱地址不会被公开。 必填项已用 * 标注

19 − 5 =

这个站点使用 Akismet 来减少垃圾评论。了解你的评论数据如何被处理。