关于 Fleuroselect
Fleuroselect 是观赏植物行业的国际组织，1970 年 5 月 29 日在德国法兰克福第一届大会上成立，第一任主席是荷兰种子贸易协会的 S.N. Groot，另有 J. Ohlsen 任财务、R. Troost 任秘书。它是行业内的非营利机构，成立时的做法很朴素：所有创始成员各出一笔无息借款作为启动资金，然后用一份君子协定保护育种者的权益，再靠金、银、铜三档奖章给新品种做宣传。
五十多年过去，机构的自述是「五十余年」，但它做的事没变——把行业里的人聚起来，测试和评估新的盆栽与花坛植物，推广获奖品种，保护会员品种，然后推动整个行业往前走。
组织结构
机构由会员选举产生的董事会治理，董事会定方向，每个业务单元派两名董事；主席由年度股东大会选出，财务一职由董事会委任。技术委员会负责给董事会提供试验和评选方面的建议，秘书处负责日常运转和活动推广，办公室在荷兰 Voorhout。
下设四个业务单元。家庭园艺单元做的是把家庭园艺做成一件轻松有趣的事，每年九月在不同城市办一次家庭园艺大会，面向从业者开放，安排企业参观、专家演讲和交流。育种单元每年十二月开育种者与幼苗生产者的年会。同时还有一个专门的会议单元（B.U. Production & Distribution）每年做一次切花和实生苗销售量的市场调查，覆盖三十多个主要花坛作物，让参与者看清各国市场总量跟自己销量的关系。
钱从哪来也说得清楚：会员费、试验和品种新颖性保护的费用、以及获奖品种销售提成。查处非法繁殖切花、幼苗市场调查、会员会议这些活动都是自费的。
金奖与新颖性保护
成员可以把自己最新的品种送进金奖和新颖性试验。评审方式是拿新品种跟已有的对照品种比，由独立的专家评委打分，看重创新性、实用性、花量和在花园里的表现。判为新颖性通过的品种，会得到一层保护——别人不能随便繁殖卖。
金奖的门槛不低：有资料说参赛品种要在欧洲十到十五个独立试种点、种满一整个生长季，再跟现有最优品种对照打分，所以它常被叫作欧洲观赏植物界的「全明星」。第一个真正含金奖的品种是大金鸡菊 ‘Early Sunrise’，1989 年由美国 W. Atlee Burpee 拿到，从那以后原来的银奖和铜奖被取消，只留金奖。
FleuroStar 与展示花园
FleuroStar 评的是另一个维度：让人一眼惊艳的爆发力。每年六月第 24 周的 FlowerTrials 期间在荷兰和德国办，三十多名业内专家——育种者、幼苗生产者、种植者、零售商、行业记者和市场专家——按货架上的视觉冲击力和商业潜力打分，得奖者叫「Winner with the Wow Factor」。
获奖品种会被送到欧洲、美国和亚洲各地的公共展示园里种植展示，让家庭园艺者和专业种植者都看到。最近几届得主是大丽花 ‘Dalina® Maxi Noir Velvet Crush’（2026/27）、毛地黄 ‘Hanabee F1 White’（2025/26）和 ‘Dalina® Maxi Starburst Pink’（2024/25），金奖名单里则有百日菊 ‘Profusion Double White Improved’、美女樱 ‘Flair’ 和向日葵 ‘Always Sunny Gold’。
FlowerTrials 基金会后来并入 Fleuroselect，基金会解散，不属于 Fleuroselect 的参展育种者获得了组织内的特殊身份。秘书处负责这场活动的对接、财务和推广，包括广告、公关、参展、邮寄和社交媒体。
品种保护与成员
保护这条线的工作一直在做。机构与国际特许权管理公司合作，每年在多个国家发起行动查处受法律保护品种的非法繁殖，办法是对种植者做随机抽查，看在产数量和订购数量对不对得上。最早的一次执法是 1999 年的矮牵牛项目。2002 年专门做这事的 FleuroProtect 解散，成员并回 Fleuroselect。
目前成员约七十五家盆栽和花坛植物的育种者、生产商和经销商，以欧洲为主，也有来自日本、美国、中国和泰国的公司。名录上能看到 Sakata、Takii Europe、Syngenta Flowers、PanAmerican Seed、Benary、Dümmen Orange、Volmary、Selecta One、Suntory Flowers Europe 这些名字，也包括北京花卉育种、上海元一和厦门爱肯几家中国公司，以及 Voltz Horticulture、Westland Horticulture、W. Atlee Burpee 这类专营小批量种子和特色品种的老牌公司。
机构每年还评一个年度花卉和一个年度可食植物，最近两年分别是 2025 年的秋海棠和豌豆、2026 年的观赏草和萝卜。年度大会也在办，2026 年 7 月刚开过第 55 届。
About Fleuroselect
Fleuroselect is the international organisation for the ornamental plants industry, founded on 29 May 1970 at the first convention in Frankfurt, Germany, with S.N. Groot as President, J. Ohlsen as Treasurer and R. Troost of the Dutch Seed Trade Association as Secretary. It is a non-profit body, and it began modestly: founding members each put forward an interest-free loan, and a mutual gentlemen’s agreement between breeders served as protection, with new varieties publicised through gold, silver and bronze medals. More than fifty years on the work is much the same — test new pot and bedding plants, promote the winners, protect member varieties, and move the industry forward.
How It Is Run
A board elected by the membership sets strategy, with two members appointed from each business unit; the President is chosen at the annual general meeting and the Board appoints the Treasurer. Technical committees advise on the trials and contests, and a small secretariat in Voorhout, the Netherlands, handles day-to-day running and promotion.
There are four business units. Home Gardening promotes home gardening as fun and worthwhile and runs an annual conference each September in a different city. Breeders meets annually in December for the Breeders and Young Plant Producers Conference. Production & Distribution conducts a biennial survey of cutting and seedling sales across major European markets, covering more than 35 bedding crops so participants can compare market size with their own volume. The organisation is funded by membership contributions, trial and novelty protection fees, and royalties on awarded varieties; enforcement work, market surveys and conferences pay for themselves.
Gold Medal and Novelty Protection
Members may enter their newest varieties into the Gold Medal and Approved Novelty trials, where independent expert judges compare entries against existing varieties on innovation, practical use, floriferousness and garden performance. Novelty status protects a variety from unlicensed propagation. The Gold Medal is the demanding one: entries are trialed across ten to fifteen independent European sites over a full growing season and benchmarked against the best varieties already in commerce, which is why it is often called the European all-star for new flowers. The first true Gold Medal went to Coreopsis ‘Early Sunrise’ from W. Atlee Burpee in 1989, after which the silver and bronze awards were dropped.
FleuroStar and the Display Gardens
FleuroStar judges something different — the wow factor. It is awarded each year during FlowerTrials in week 24 in the Netherlands and Germany, where more than thirty experts from breeding, young plant production, growing, retail, trade press and marketing score entries on visual impact at the point of sale and commercial potential. Recent winners include Dahlia ‘Dalina® Maxi Noir Velvet Crush’ (2026/27), Digitalis ‘Hanabee F1 White’ (2025/26) and ‘Dalina® Maxi Starburst Pink’ (2024/25), while Gold Medal winners include Zinnia ‘Profusion Double White Improved’, Verbena ‘Flair’ and Helianthus ‘Always Sunny Gold’. Winning varieties are grown and displayed in public gardens across Europe, the US and Asia.
The FlowerTrials foundation was incorporated into Fleuroselect and dissolved, with exhibiting breeders outside the membership given a special status. The secretariat liaises with breeders, handles finances and runs promotion including advertising, PR, trade fairs, mailings and social media.
Protection and Membership
Protection work runs year-round. Working with Royalty Administration International, Fleuroselect organises annual campaigns to detect illegal propagation of protected varieties in several countries, carrying out random audits on growers to check production against quantities ordered; the first enforcement was a Petunia project in 1999. FleuroProtect, set up in 1998 for this work, was disbanded in 2002 and its members taken into Fleuroselect.
Membership now numbers around seventy-five pot and bedding plant breeders, producers and distributors, mostly European but also from Japan, the US, China and Thailand. The roll includes Sakata, Takii Europe, Syngenta Flowers, PanAmerican Seed, Benary, Dümmen Orange, Volmary, Selecta One and Suntory Flowers Europe, alongside Chinese firms such as Beijing FloriBreeders Seeds, Shanghai Yuanyi Seedling and Xiamen Ican Seed. Fleuroselect also names a Plant of the Year each year — Begonia and pea in 2025, ornamental grasses and radish in 2026 — and held its 55th annual convention in July 2026.
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