德国 加滕苏伯花园节 GARTENZAUBER – 140 余家参展商的园艺市集

从自家门口的念头办起

加滕苏伯花园节 GARTENZAUBER 是德国北部的园艺市集，主办人是 Katja Hildebrandt。她出生在汉堡，2000 年想在家门口办一场花园节，就在新明斯特附近迷人的 Gut Bissenbrook 庄园上办起了同名活动，此后再没挪过地方。

活动一年办两季，春天一场、秋天一场，所以除了 GARTENZAUBER 之外还有秋日版 HERBSTZAUBER。2026 年的两场分别是 5 月 1 日到 3 日和 9 月 12 日、13 日。

一场逛不完的展会

2026 年春天的场次有 140 多家参展商，秋天那场略少一些，在 120 家上下。来的园艺爱好者数以千计，不少是从德国北部各地专程赶来的。商品也不止是苗和种子：多年生植物、灌木乔木、种子、稀有品种、园艺工具和各类园艺配件都摆在摊位上，另外还有卖衣服、首饰、包袋、装饰画、烤架和各类吃食的摊位，逛一圈下来，什么都能碰到，还有现场的音乐表演和杂耍艺人。

庄园本身也在办活动之余保持着生产。园子里的花圃按行列插着支杆和拉线，种的都是自己要拿去卖的品种，白色和淡黄色的雏菊状花、紫色花穗还有红橙色零星点缀，大片林子做背景。种子、花球和自育的 Dahlien、Anemonen、Ranunkeln 都有专门的品类，秋季还卖块根和鲜切花。

花园节之外的一整套生意

2013 年 3 月，园主把自己的花园网站推上线，最初只是把两场活动的消息放上去，后来慢慢长成一个完整的园艺门户：植物图鉴、设计建议、园艺实录、实用技巧、食谱和书籍介绍都有，配大量图片。站内还分出植物、实操、设计、混种、创意和菜谱几个栏目。

再往后加上了自己的网店，除了种子和各类园艺用品，还有纸品——台历、活页卡、便笺本、明信片，以及毡制的花环、毡花和毡动物这类手工。订阅邮件通讯还能再打九折。除了自己的店，网站还替园里的其他商户做介绍。

怎么去、怎么逛

庄园在石勒苏益格-荷尔斯泰因州中部，离汉堡和吕贝克都不算太远，开车或坐火车过来都方便。活动在户外举办，摊主们提前把货摆好，买花、买工具、买吃食的都有地方待着，逛上一整天是常事。开放时间是每天 10 点到 18 点，16 岁以上每人 10 欧元，现场售票只收现金。场内有铺装路面和草地，但活动大厅那一段要下一段陡坡，推婴儿车或坐轮椅的话要留意。出于安全和卫生考虑，展区不允许带狗。

园主自己觉得，网上种花这件事「完全合乎时代」：不受天气影响，一天里任何时候都能下单。这句话大概能解释为什么一个花园节能长出一整套网店生意——来现场的人看的是花和摊位，线上的那部分则让人不必赶在开放日里挤。

参展与雇人

站上专门留了参展申请和个人招聘的入口，想摆摊的可以按流程提交资料，园艺媒体也另有入口。对想入场的人来说，参展商不只有苗圃和园艺店，还有做服饰、首饰、食品这些周边品类的人，所以市集的气质更接近一个大型的乡村集市，而不是单纯的植物展。

从 2000 年办到今天二十多年，园主把一个「家门口的花园节」办成了北德最受欢迎的园艺活动之一，又在它周围长出了网站、商店和内容生意。这两件事其实是一件事：让人愿意每年春天来一趟，再顺手带点东西回家。

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A garden festival that began at home

GARTENZAUBER is a garden festival in northern Germany run by Katja Hildebrandt. Born in Hamburg, she wanted to hold a garden fair close to home, and in 2000 she started the event of the same name at the charming Gut Bissenbrook near Neumünster, where it has stayed ever since.

It runs twice a year, a spring fair and an autumn one, which is why there is also a HERBSTZAUBER in September. The two dates for 2026 are 1 to 3 May and 12 to 13 September.

A show with a great deal in it

The spring show in 2026 had more than a hundred and forty exhibitors, with the autumn one slightly smaller at around a hundred and twenty. Thousands of garden lovers come, many travelling from across northern Germany. The stalls go well beyond plants: perennials, shrubs and trees, seed, plant rarities, tools and every kind of garden accessory, alongside traders selling clothing, jewellery, bags, pictures, barbecues and plenty to eat, with music and stilt-walking to add to it.

The estate keeps producing as well as hosting. Its beds are laid out in rows on stakes and wire, holding the varieties it grows to sell, with white and pale yellow daisy-like flowers, purple spikes and the odd red or orange among the greenery, backed by woodland. Seed, flower bulbs and its own dahlias, anemones and ranunculus all have their own ranges, with tubers and cut flowers added in autumn.

A whole business built around the fairs

In March 2013 the owner put her own garden portal online, at first to carry the news of the two fairs, and it grew into a full gardening website: plant portraits with plenty of pictures, design tips, garden reports, practical advice, recipes and book reviews, divided into columns for plants, practice, design, mixed planting, creativity and cooking.

An online shop came later, selling not only seed and garden supplies but stationery such as calendars, loose-leaf and bound notebooks and postcards, alongside felt wreaths, felt flowers and felt animals. Subscribing to the newsletter earns ten per cent off, and the site also introduces the other traders working on the estate.

Getting there and spending the day

The estate is in the middle of Schleswig-Holstein, within easy reach of both Hamburg and Lübeck by road or rail. The fairs are held outdoors, with the exhibitors set up in good time, and there is room to browse, buy plants and tools, stop for food, and stay the whole day. Opening runs from 10am to 6pm, entry is 10 euros for anyone over sixteen, and the gate takes cash only. The site is on surfaced paths and grass, though the events barn is reached down a steep ramp, which is worth knowing if a pushchair or wheelchair is involved. Dogs are not allowed in the exhibition area, for reasons of safety and hygiene.

The owner’s own view is that gardening online is thoroughly in keeping with the times: completely weather-independent and tempting at any hour of any day. That probably goes some way towards explaining how a garden fair grew a whole web shop around itself, with the fair giving people a reason to come in person and the shop serving everyone else.

Exhibiting and working there

The site keeps dedicated pages for applying to exhibit and for jobs, and for the gardening press. For anyone thinking of having a stall, the exhibitors are not only nurseries and garden shops: there are people selling clothing, jewellery and food as well, which gives the fair more the feel of a large village market than a straightforward plant show.

Over the more than twenty years since 2000, a garden fair outside her own front door has become one of the most popular gardening events in northern Germany, with a website, a shop and a publishing business grown around it. In the end these are really one thing: a reason to make the journey each spring, and to take something home on the way.