英国植物的喜悦 Joy of Plants – 英国植物数据库与零售工具

公司概况

英国植物的喜悦（Joy of Plants）是一家成立于 2011 年的植物信息服务公司，总部位于伯克郡特怀福德，专注于把英国常见的庭园与室内植物整理成结构化数据库，并在此基础上开发一系列面向花园中心、网店与种植者的销售辅助工具。公司目前收录有 17,000 余种英国常见植物的资料，按一年生植物、多年生草本、灌木、乔木、藤本、球根、蕨类、香草、蔬菜、果树、多浆植物等二十多个植物类型分门别类，皇家园艺学会的「推荐：花园荣誉奖」（原 Award of Garden Merit）品种在数据库内有明确标识，并可在植物检索器中单独筛出。

创立背景与团队

公司由在软件行业有二十余年经验的 Terri Jones 与此前从事数据库工作的园艺师 Susan A. Tindall 共同创立，初期主要填补英国花园中心在售卖植物时缺乏统一植物资料的空白。两人长期搭档，一侧负责把植物数据整理成可机读的结构化字段，另一侧负责把这些资料嵌进零售端常用的网站、触屏终端与移动设备里。公司团队分布在英国本土与境外，规模不大，多数情况下通过口口相传获得新客户，较少做主动营销，十年里陆续与英国境内大大小小两百多家花园中心、独立苗圃以及连锁集团建立了合作。

植物资料库

植物数据库是整套服务的核心，资料包含学名、俗名、花期、叶色、株高、株幅、喜光与土壤条件、栽培难度、典型用途、相关植保产品等上百个字段，每一种植物均配有实景照片与面向销售场景的简明描述。数据由公司常年与英国主要的植物育种者和种植者维护更新，育种者的「年度新品种」会在新品种发布的同一时期被收进库中，并自动出现在与之合作的零售端所有销售工具里。2025 年 11 月，皇家园艺学会的「适合授粉昆虫的植物」（Plants for Pollinators）项目标识被全面接入数据库，凡符合条件的植物都会在印刷卡片、移动端与触屏端自动呈现黄色蜜蜂标识，与原有的花园荣誉奖一同作为筛选与推荐依据。

植物检索器与销售工具

依托数据库，植物的喜悦推出多款可在店内、网店与员工手机上使用的检索与销售工具，主要包括：可嵌入网站的植物检索器，把适合顾客需求的植物按名称、组别或花色、土壤等条件筛出，并自动推荐与之搭配的植保产品；店内大屏检索终端，让顾客与店员都能快速找到目标植物；面向员工的手机网页版，让店员可以即时回答顾客对植物的具体提问；按需印刷的植物床卡，零售商可在自有打印机上从资料库中选植物直接打印到户外空白卡纸上，按张计费；以及面向电商的图片与文字资料库，可直接接入 Shopify、WooCommerce、Bluepark 等主流网店网站。最近一次重要发布是 2025 年 2 月推出的「Inspirations」自动植物营销服务，把适合当下时节的促销画面按日历自动编排并投放到咖啡区或植物区大屏上，这项服务在 2025 年 6 月的英国全国植物展上获得「最佳新产品」奖。

客户与合作机构

目前公司服务的花园中心超过 200 家，英国主要的独立苗圃与多家连锁花园中心集团都在使用其检索与销售工具，新近加入的合作伙伴包括 Farplants 集团的 Walberton 系列、Seiont 苗圃、Kernock 公园植物园（含 Proven Winners® 系列）、Whartons 玫瑰以及 New Leaf Plants 等知名供应商。客户群体涵盖英国本土的 Blue Diamond、Klondyke、Tong、Scotsdales、Perrywood 等主流花园中心集团。零售商与种植者可以透过工具内置的注册入口或通过电话与公司联系，公司在领英（LinkedIn）上以机构账号形式发布产品更新与展会动态。

官网: https://www.joyofplants.com/

Overview

Joy of Plants is a UK plant information company founded in 2011 and based in Twyford, Berkshire. It maintains a structured database covering more than 17,000 garden and indoor plants commonly sold in Britain, and builds sales tools that help garden centres, online shops and growers put that information to work at the point of sale. Plants are organised into over twenty horticultural groups (annuals, perennials, shrubs, trees, climbers, bulbs, ferns, herbs, fruit, succulents and more), and RHS Recommended / Award of Garden Merit plants are flagged and searchable within the Plant Finder.

Founders and Team

The company was founded by Terri Jones, a software-industry veteran and keen gardener, together with Susan A. Tindall, who compiled the original plant database over many years, having previously worked as a database specialist before retraining as a garden designer. Their long partnership still shapes how the library is built and updated: horticultural accuracy on one side, software product thinking on the other. The wider team is small and distributed across the UK and overseas, and the business has grown almost entirely through word of mouth with very little paid promotion.

The Plant Database

The library is the centre of the offering. Each plant carries a detailed record covering botanical and common names, flowering time, foliage, eventual height and spread, light and soil requirements, hardiness, typical garden uses and recommended Care Products, alongside photographs taken in British garden conditions and short sales-oriented descriptions. New additions from UK breeders and growers are added every year so that newly released plants appear across every sales tool as soon as they become available. In November 2025 the RHS ‘Plants for Pollinators’ mark was added across the library, so any qualifying plant now carries the bright yellow bee badge automatically on Bed Cards, in the Plant Finder and on every other retail tool.

Plant Finder and Sales Tools

Built on top of the library, the company offers a Plant Finder that works as a website plug-in, on staff phones, on in-store touchscreen kiosks, and inside retailers’ loyalty apps; print-on-demand Bed Cards that retailers can produce on their own printers on outdoor blanks; an Image and Text Library that feeds product pages on Shopify, WooCommerce and Bluepark webshops; and, launched in February 2025, ‘Inspirations’ – an automatic plant-marketing service that schedules seasonal screens on café or plant-area displays throughout the year. ‘Inspirations’ received the Best New Products award at the 2025 HTA National Plant Show.

Clients and Partners

The company now serves more than 200 retailers across the UK, including most of the country’s best-known Garden Centre Groups and many independent nurseries. Plant data contributions in 2024 and 2025 came from Farplants / Walberton’s, Seiont Nurseries, Kernock Park Plants (including Proven Winners®), Whartons Roses and New Leaf Plants, among others, while recent headlines include an October 2025 release adding the Walberton range wholesale plant data and an April 2025 release adding Kernock Park’s Proven Winners® range. Customer garden centre groups include Blue Diamond, Klondyke, Tong, Scotsdales, Perrywood and many more.

Retailers and growers can register for the services through the online hub or contact the company via LinkedIn.

Official Site: https://www.joyofplants.com/