IPM ESSEN（埃森国际植物展）是世界领先的园艺贸易展览会，由德国 Messe Essen GmbH（埃森展览公司）主办，自 1983 年起每年一月在德国北莱茵-威斯特法伦州埃森市举办。展品覆盖植物、园艺技术、花艺以及花园配套设施四大领域，2026 年第 43 届展会吸引了来自 41 个国家的 1476 家参展商和超过 4 万名专业观众到访，是国际园艺产业链上下游对接与新品发布的核心平台。
展会定位与行业影响力
IPM ESSEN 的官方定位为世界领先的园艺贸易展览会，涵盖盆栽植物、鲜切花、苗圃产品、园艺技术、花艺设计以及花园配套设施等多个细分领域，是国际绿色产业每年开年最重要的集中展示与商贸对接窗口。展会由 16 人组成的顾问委员会提供行业指导，委员会成员来自德国中央园艺协会（ZVG）、北莱茵-威斯特法伦州园艺协会、苗圃协会、花卉批发与进口商协会、联邦花艺师协会（FDF）等核心行业组织以及 Selecta Klemm、Pöppelmann、PATZER ERDEN、Cultivaris 等代表性企业，覆盖生产、贸易、零售、协会与政府监管五个维度。
核心展品板块与同期活动
展会主要展品板块包括植物类（盆栽花卉、观赏苗木、鲜切花、球根与种子）、技术类（温室设备、灌溉系统、自动化苗床、专业肥料基质）、花艺类（成品花艺设计、花艺工具、培训展示）以及花园配套类（户外家具、装饰、园艺工具）。同期举办的特色项目包括 IPM Novelties Showcase（植物新品展示，2008 年起设立）、IPM Messe Cup（花艺与盆栽竞赛）、Show Your Colours Award（与荷兰 BIZZ Holland 合办的植物品牌故事奖，2019 年起）、Green Cities Europe Award（欧洲城市绿化奖，2025 年起由 ENA 在 IPM ESSEN 颁奖）以及 AIPH 国际年度种植者大奖（IGOTY）的颁奖典礼。2026 年 IGOTY 颁奖典礼于 1 月 27 日在 Ruhr Hall 举行，覆盖成品植物与树木、种苗、鲜切花与球根、可持续性四个类别。
开放时间与展会规模
2027 年第 44 届 IPM ESSEN 计划于 1 月 26 日至 29 日举办，开放时间为周二至周四上午 9 点至下午 5 点，周五上午 9 点至下午 4 点，展期 4 天。根据 2026 年数据，共有 1476 家参展商来自 41 个国家，专业观众超过 4 万人次，展会同期配套 IPM Discovery Center、Innovation Centre Horticulture Technology、IPM Concept Store、Horticulture Infocenter 等主题展区，以及面向青少年的 Green Career 职业展区。展会的国际合作伙伴包括 HORTIFLOREXPO IPM China、EIMA Gardening Mexico、Growtech Antalya 等海外园艺展，IPM ESSEN 品牌已通过授权合作延伸到中国、墨西哥、土耳其等市场。
IPM ESSEN (International Plant Fair Essen) is the world’s leading trade fair for horticulture, organized by Messe Essen GmbH in Essen, North Rhine-Westphalia, Germany, and held annually each January since 1983. Covering plants, horticultural technology, floristry, and garden features, the 2026 edition attracted 1,476 exhibitors from 41 nations and over 40,000 trade visitors, serving as a central global platform for the ornamental plant industry value chain.
Position and Industry Influence
IPM ESSEN is officially positioned as the world’s leading trade fair for horticulture, covering ornamental plants, cut flowers, nursery stock, horticultural technology, floristry design, and garden equipment. A 16-member advisory board provides industry guidance, with members drawn from the Zentralverband Gartenbau (ZVG), the Landesverband Gartenbau NRW, the Bund deutscher Baumschulen (BdB), the Fachverband Deutscher Floristen (FDF), the BGI ornamental plant wholesale and import association, and companies such as Selecta Klemm, Pöppelmann, PATZER ERDEN and Cultivarsis, representing production, trade, retail, professional associations, and government oversight in equal measure.
Core Exhibition Sections and Concurrent Programs
The exhibition is divided into four main sections: plants (potted flowering plants, nursery stock, cut flowers, bulbs and seeds), technology (greenhouse equipment, irrigation, automated benches, growing media), floristry (designs, tools, training demonstrations), and garden features (outdoor furniture, decoration, tools). Concurrent programs include the IPM Novelties Showcase (running since 2008), the IPM Messe Cup floristry competition, the Show Your Colours Award (in cooperation with BIZZ Holland since 2019), the Green Cities Europe Award (hosted at IPM ESSEN since 2025 by the European Nurserystock Association), and the AIPH International Grower of the Year (IGOTY) Awards ceremony, which in 2026 was held on 27 January in the Ruhr Hall and covers four categories: finished plants and trees, young plants, cut flowers and bulbs, and sustainability.
Opening Times and Scale
The 2027 edition, the 44th IPM ESSEN, is scheduled for 26 to 29 January 2027, with opening times from 9:00 a.m. to 5:00 p.m. on Tuesday through Thursday and 9:00 a.m. to 4:00 p.m. on Friday, spanning four days. According to 2026 figures, the show hosted 1,476 exhibitors from 41 countries and more than 40,000 trade visitors. Concurrent themed areas include the IPM Discovery Center, Innovation Centre Horticulture Technology, IPM Concept Store, Horticulture Infocenter, and a Green Career zone aimed at young professionals. International partner events under the IPM brand include HORTIFLOREXPO IPM China, Ornamental Plants and Flowers Mexico, and Growtech Antalya, extending the trade fair network to China, Mexico, and Turkey.
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