企业概况
虹越花卉股份有限公司创立于2000年8月29日，总部位于浙江，是专业从事花卉园艺产品引进、研发、生产和推广的综合性园艺企业，拥有10个现代化容器苗圃基地，于2013年8月12日完成股份改制，2014年1月24日在全国中小企业股份转让系统挂牌（新三板），证券代码833640。公司深耕花卉园艺行业25年，已构建覆盖种子种苗、容器苗圃、家庭园艺零售、花园设计与花展服务的完整产业链，旗下花园中心连锁、品牌苗圃及线上商城协同发展，先后获得浙江省农业企业科技研发中心、浙江省农业科技企业、国家级星创天地、首批浙江省级供应链创新与应用示范企业等资质认定。
业务体系
虹越的核心业务覆盖六大板块：花卉园艺产品的全球引进与代理（含狐尾天门冬、科德斯月季、易多梦幻绣球、郁金香切花等独家或战略品种）、10大容器苗圃基地的种苗研发与生产、花园中心连锁零售、虹越·园丁学院职业培训、花园设计与私家花园施工，以及以世界花园大会为代表的B2B花展服务与城市花展承办业务。运营商品种类已超过5000种，其中植物类产品逾1000种、近4000个品种。
国际资源与产业地位
虹越的海外合作资源遍布全球五大洲，与最优秀的园艺产品生产商建立了长期战略合作关系，曾被国家林业和草原局评为”国家林业重点龙头企业”和”国家林业标准化示范企业”，并获评”2011年度全国十佳花木种植企业”、”第十届中国花卉博览会科技创新奖”、”2022粤港澳大湾区深圳花展最佳布展奖”等荣誉奖项，国际大型花园中心连锁机构长期供应商地位稳固。
花园设计、世界花园大会与年度植物
虹越自2001年花博会金奖作品”之园”起持续培育自有花园设计师团队，总部金筑园为四季花园生活示范模板；自2018年起连续举办世界花园大会，主题涵盖”探园艺新资源”、”植物是花园的小精灵”、”聚焦花园经济”等，并承接2019粤港澳大湾区·深圳花展核心区布展（928种新优品种、71.6万观众）及武汉世界名花展等城市级花展。2019年启动的”虹越年度植物”项目已成为行业风向标。
Company Overview
Hongyue Horticultural Corporation, founded on 29 August 2000 and headquartered in Zhejiang, is a comprehensive horticultural enterprise specialising in the import, R&D, production and promotion of floricultural products. The company operates ten modern container nursery bases and completed its share reform on 12 August 2013, followed by listing on China’s National Equities Exchange and Quotations (NEEQ) on 24 January 2014 under ticker 833640.
Business Portfolio
Hongyue’s business spans six integrated segments: global sourcing and agency of floricultural genetics (including exclusive or strategic varieties such as foxtail asparagus ‘Meyer’, Kordes roses, Endless Summer hydrangeas and cut-flower tulips), R&D and production at ten container nursery bases, a chain of garden centres, the Gardener Academy (Hongyue Yuanding Xueyuan) vocational training programme, garden design and private-garden construction, and B2B trade-fair services anchored by the World Garden Congress alongside city-flower-show delivery. The product portfolio exceeds 5,000 SKUs, of which more than 1,000 plant categories covering nearly 4,000 cultivars are live-plant items.
International Resources & Industry Standing
Hongyue maintains strategic sourcing partnerships with leading growers across all five inhabited continents, and has been recognised by China’s National Forestry and Grassland Administration as a ‘National Key Leading Forestry Enterprise’ and a ‘National Forestry Standardisation Demonstration Enterprise’. Its industry honours include the 2011 National Top-10 Flower & Tree Grower award, the 10th China Flower Expo Technology Innovation Award, and the 2022 Guangdong–Hong Kong–Macao Greater Bay Area Shenzhen Flower Show Best Display Award, with a long-standing supplier role to major international garden centre chains.
Garden Design, World Garden Congress & Plant of the Year
Since winning the gold medal for ‘Zhi Yuan’ at the 2001 China Flower Expo, Hongyue has built an in-house garden design team whose showcase is the Jinzhu Garden at the corporate headquarters. The company has hosted the World Garden Congress annually since 2018 on themes spanning new horticultural resources, balcony gardens and garden-economy leadership, and delivered city-flower-show projects such as the core exhibition area of the 2019 GBA Shenzhen Flower Show (928 new varieties for 716,000 visitors) and the Wuhan World Famous Flower Show. The Hongyue Plant of the Year programme, launched in 2019, has become a recognised industry barometer.
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