荷兰 托特格林 TotalGreen Holland – 荷兰球茎种子零售包装遍及欧美

从一八七六年的球茎生意说起

TotalGreen Holland 这个名字下面是一家荷兰公司，在球茎区做了很久生意。公司自己的说法是始于 1876 年，现在的网页上直接写着 Since 1876 和 Over 145 years in horticulture；面向消费者的网店把自家说成家族企业。早年的网站存档讲得更细：这家公司是 Q. van den Berg B.V. 名下的品牌，总部当时在海姆斯泰德，八千平方米的仓库带控温库房，五十多名员工，服务的客户在全球两千多家，产品按 USDA 和欧盟的农业要求管理，通过 ISO 9001 质量体系认证。这些是 2009 年前后的数字，如今办公室搬到阿姆斯特丹附近，员工规模也小得多。

荷兰花球茎区的老牌公司大多按批发做。TotalGreen Holland 比较特别的地方在于它卖的是给零售商的成套方案——不是把一箱球茎发给园艺中心，而是把包装、货架陈列和种植说明一起给出去，零售商摆上货架就能卖。

包装和货架是主营本事

公司的产品线分五块：花球茎、多年生植物、灌木月季丛生、种子，还有礼品类。球茎用带盖的铝箔包装，说是既保质又好看；也可以做成泡罩盒、纸盒和礼盒。规格从基础装、实惠装到大包装和促销装，还能按零售商的要求组装成托盘和陈列货架。

公司把这套东西叫零售概念（retail concept），面向消费者的网店整面货架按一个主题布置，比如 Allium 组合或者 American Flag Tulips。老网站说过，他们可以为零售商做季节性方案，也可以为公司做一整套定制方案；现在的说法是创意团队跑到世界各地找新趋势，再做成好看、好卖、价格也压得住的商品。

库肯霍夫命名的那款专属郁金香

有一款郁金香由 TotalGreen Holland 独家经销。1993 年 4 月 16 日在库肯霍夫花园，荷兰喜力啤酒家族的已故阿尔弗雷德·海尼根为它起名，叫 Ronald McDonald House Tulip。这款的销售收入里有一部分要捐给 Ronald McDonald House Charities 这家慈善机构。

公司的口号是 Coloring Your World，主页分成 About、Concepts、Lifestyle Products、Partnership 四块。Lifestyle Products 讲的是家居而不是花园的东西，香薰蜡烛、装饰一类，和球茎种子摆在同一条产品线上一起卖给零售商。

三处办公室和两大洲的供应

如今 TotalGreen Holland 挂着三处办公室：阿姆斯特丹是公司总部（Corporate），美国是特拉华州威尔明顿，加拿大是魁北克省蒙特利尔。公司的介绍里说，办公楼在欧洲阿姆斯特丹附近，生产设施在美国和加拿大，产品和供货能力摊在两个大洲上。

公开的海关提单记录能对上这句话。发货方多数写 TOTALGREEN HOLLAND，收货方是 Q. VANDENBERG & SONS INC，品名写的是预先清关的休眠花球茎和宿根植物，发往美国或者加拿大。一票货的纸箱从一百多到七百多不等，随箱的陈列货架少则十来个，多则一百多个。近年的记录看，货主要从鹿特丹港出，也有一批从比利时发。这套产品另外还做景观工程客户的生意，老网站提过有一个专门管这块的部门，由在那行当干了三十多年的 Rick Weyers 带着。

面向家庭园艺爱好者的网店

给终端消费者的是另一个网站 consumer.totalgreen.com，按产品分成六块：春植球茎（郁金香、Allium、番红花、风信子、水仙等）、夏植球茎（秋海棠、美人蕉、大丽花、唐菗蒲、百合）、多年生植物（芍药、天竺葵、松果菊等）、种子套装（香草、观赏草、水果、蔬菜、雏菊、薰衣草）、球茎栽培套装（朱顶红、白雪莲、马蹄莲）和果蔬。商品页有三百多个。

这个网站上的问答写得很细，是攒下来的常见问题：种子播下去要间隔一英寸左右，深度不超过四分之一英寸，温度保持在 70 到 80 华氏度；朱顶红上盆后先别浇水，等花茎冒出来一英寸到两英寸再给水；多年生植物要种进三到四英寸深，浅了不开花；种植说明印在包装袋上，找不到就翻袋子；补货或者退款要拍照发邮件给客服，不用寄回荷兰。种子还标着非转基因。

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A Dutch bulb business since 1876

TotalGreen Holland is the name of a Dutch company that has been in the bulb trade for a long time. Its own site says it began in 1876, with Since 1876 and Over 145 years in horticulture on the home page, and the consumer shop describes the business as family owned. The older version of the site gives more detail: the brand sits under Q. van den Berg B.V., the headquarters was in Heemstede, and the company ran an 8,000 square metre warehouse with climate-controlled storage, over 50 dedicated employees and 2,000 customers worldwide, with ISO 9001 certification and products meeting USDA and European agricultural requirements. Those numbers date from around 2009; the offices have since moved closer to Amsterdam and the staff is much smaller now.

Most long-standing companies in the Dutch bulb district sell wholesale. What is different about TotalGreen Holland is what it sells: retail programmes for chain stores, so a retailer does not receive a carton of bulbs but a ready-made shelf programme, with the packaging, the display racks and the growing instructions that go with them.

Packaging and displays are the main trade

The range has five parts: flower bulbs, perennials, shrubs, roses and bushes, seeds, and gift items. Bulbs are packed in foil with a capper, which the company says keeps the product fresh and still looks good on the shelf; they can also be blister-packed, boxed or put up as gift items. Pack sizes run from basic packs to value packs, mega packs and promo packs, and they can be assembled into trays and display racks for the customer.

The company calls this a retail concept, and the consumer shop sells whole themed ranges such as the Allium Collection or American Flag Tulips. The old site said it put together seasonal programmes for retailers or designed a complete custom programme for a company. The current site says the creative team travels the world looking for new trends and turns them into products that look good, sell well and stay affordable.

The tulip named at Keukenhof

One tulip is distributed by TotalGreen Holland on its own: the Ronald McDonald House Tulip. It was named at Keukenhof Gardens on 16 April 1993 by the late Alfred Heineken of Heineken Breweries, and part of the sales go to the Ronald McDonald House Charities.

The slogan on the site is Coloring Your World, and the home page is split into About, Concepts, Lifestyle Products and Partnership. The Lifestyle Products section covers goods for the home rather than the garden, candles and decoration, and they sit on the same product line as the bulbs and seeds that go to the retailers.

Three offices and supply across two continents

TotalGreen Holland lists three offices today: Amsterdam as the corporate seat, Wilmington in Delaware in the United States, and Montreal in Quebec in Canada. The company says its corporate offices are in Europe near Amsterdam while the production facilities sit in the United States and Canada, so products and capacity are spread over two continents.

Published customs bill-of-lading records match that description. Most shipments are filed with TOTALGREEN HOLLAND as the supplier and Q. VANDENBERG & SONS INC as the consignee, and the goods are described as pre-cleared dormant flower bulbs and perennials for the USA and/or Canada. A single shipment runs from a hundred-plus cartons to seven hundred-plus, and the display racks that go with them number from a dozen to more than a hundred. Recent records show the cargo leaving through Rotterdam, with some of it going from Belgium. The company also serves landscape contractors, and the old site mentioned a dedicated department run by Rick Weyers, who had more than 35 years in the trade.

The shop for home gardeners

Home gardeners shop on a separate site, consumer.totalgreen.com, where the range is sorted into six lines: spring bulbs such as tulips, alliums, crocuses, hyacinths and narcissi; summer bulbs including begonias, cannas, dahlias, gladioli and lilies; perennials such as peonies, geraniums and echinaceas; seed kits with herbs, grasses, fruit, vegetables, daisies and lavender; bulb grow kits with amaryllis, paper-whites and calla lilies; and fruit and vegetables. The shop carries a few hundred product pages.

The questions and answers on that site are practical. Sow seeds about an inch apart and no deeper than a quarter of an inch, at 70 to 80 degrees Fahrenheit. Do not water an amaryllis after potting until the stem has come up one or two inches. Plant perennials three to four inches deep, or they may not flower. The planting instructions are printed on the packet, so look inside the bag if you cannot find them, and for a replacement or a refund the customer service takes pictures of the receipt and labels by email rather than anything being posted back to Holland. The seeds are also sold as non-GMO.