展会定位与历史
德国弗洛姆贸易展览会暨绿色知识论坛（Forum für Grünes Wissen，简称 Florum）是德国苗圃业内唯一一个将贸易展览与专业会议合二为一的活动，由石荷州苗圃业主联合会（BdB Schleswig-Holstein）与石荷州农业协会（Landwirtschaftskammer Schleswig-Holstein）联合主办。展会自 2017 年起在石荷州埃勒霍普园艺中心（Gartenbauzentrum Ellerhoop）举办，每两年一届，2019 年迎来第二届，吸引约 2500 名行业参观者；2021 年起正式以”绿色知识论坛”为副品牌，将贸易展示与专家讲座系统融合。
主办方与承办方
主办方为德国苗圃业联合会石荷州分会（BdB Schleswig-Holstein）和石荷州农业协会（Landwirtschaftskammer Schleswig-Holstein），承办方为位于德国北部的园艺产业促进机构 Service-GRÜN（Service-GRÜN – Fördergesellschaft für Baumschulen und Gartenbau in Norddeutschland mbH），由其负责论坛日程编排、参展商协调与现场运营。展会场地设在石荷州埃勒霍普的园艺中心园区内，靠近汉堡都市圈，便于德国北部及周边国家的苗圃与花卉企业参展。
论坛与展览相结合的形式
Florum 的独特之处在于打破传统展会的单一展示模式——除了设立展位呈现当季新品，展会还邀请来自科研、植保、零售与营销等领域的专家举办专题讲座与研讨会，主题涵盖新品种选育、病虫害预防、气候变化下的植物适应性、消费趋势与社交媒体营销等。演讲者和参与者每天晚上还能参加聚会，进行密集的个人交流，树木苗圃的所有者和雇员、园丁、规划师、市政当局、专业零售商和系统零售商在轻松的氛围中聚首。这种”白天看展、晚上研讨”的模式让苗圃产业链上下游能在同一个场合完成信息交换与商务对接。
行业参与度与参展机构
以 2021 届 Florum 为例，展会共安排 39 场专题讲座，邀请 22 位演讲嘉宾，汇集 45 家苗圃企业参展，并配套举办 10 天开放日活动，吸引数千名专业观众到访。参展机构涵盖德国苗圃业的代表性企业，包括 Hachmann Baumschulen（以杜鹃和枫树闻名）、Kordes Rosen（切花与庭院月季）、Münster Baumschulen（铁线莲）、Steffen Baumschulen（绿篱植物）、Rosen Tantau（盆栽月季）、Neuhoff Staudenkulturen（宿根植物）、Kordes Jungpflanzen、Die Pflanzenschule 等。同期还设有”市场广场”线上展示平台，可在 50 家参展商与超过 41 万款产品之间检索。
未来发展与行业影响
Florum 的夏季”霍尔施泰因苗圃日”（Holsteiner Baumschultage）以市政绿化规划与施工作为主题，于每年 8 月在埃勒霍普园艺中心举办；冬季”Florum 冬季版”则聚焦园艺中心、专业零售与系统贸易，于每年 11 月初在同一场地举行，2025 冬季 Florum 在 11 月 1 日至 6 日召开。”绿色知识论坛”这一品牌定位让 Florum 不再只是产品展示窗口，更成为德国苗圃业经验交流与趋势发布的重要平台，对欧洲同业交流产生持续影响。
Event Profile and History
Florum – Forum für Grünes Wissen (Forum for Green Knowledge) is the only event in the German nursery industry that combines a trade exhibition with a specialist conference. It is jointly organised by the State Association of the German Federation of Nurseries in Schleswig-Holstein (BdB Schleswig-Holstein) and the Chamber of Agriculture of Schleswig-Holstein (Landwirtschaftskammer Schleswig-Holstein). First held in 2017 at the Gartenbauzentrum Ellerhoop, the show runs every other year; the 2019 edition drew around 2,500 industry visitors, and from 2021 the event has operated under the “Forum für Grünes Wissen” sub-brand, integrating trade display and expert talks into a single format.
Organisers and Operating Partner
The main organisers are BdB Schleswig-Holstein and the Landwirtschaftskammer Schleswig-Holstein; the operating partner is Service-GRÜN – Fördergesellschaft für Baumschulen und Gartenbau in Norddeutschland mbH, a horticulture promotion body based in northern Germany responsible for programme coordination, exhibitor liaison and on-site operations. The venue is the Gartenbauzentrum Ellerhoop in Schleswig-Holstein, close to the Hamburg metropolitan area, giving easy access to nurseries and garden retailers from across northern Germany and neighbouring countries.
Trade Fair Meets Conference
Florum’s distinctive format goes beyond a conventional product showcase: alongside exhibitor booths presenting the season’s new varieties, the event invites specialists from research, plant protection, retail and marketing to deliver talks and seminars covering topics such as breeding new varieties, disease prevention, climate-adapted plant selection, consumer trends and social-media marketing. Speakers and participants also meet in evening gatherings, where nursery owners, employees, gardeners, planners, municipal authorities, specialist retailers and system retailers exchange ideas in an informal setting. This “exhibition by day, conference by evening” model lets the entire nursery supply chain conduct information exchange and business in one place.
Industry Participation
At the 2021 edition, the event hosted 39 specialist lectures with 22 speakers and brought together 45 nursery exhibitors, supported by 10 open-door days and several thousand professional visitors. Participating nurseries span the leading names of the German nursery sector, including Hachmann Baumschulen (rhododendrons and maples), Kordes Rosen (garden and cut-flower roses), Münster Baumschulen (clematis), Steffen Baumschulen (hedge plants), Rosen Tantau (pot roses), Neuhoff Staudenkulturen (perennials), Kordes Jungpflanzen and Die Pflanzenschule. An online marketplace complements the on-site fair, listing around 50 exhibitors and over 410,000 products for browsing.
Outlook and Sector Impact
Florum’s summer edition, the Holsteiner Baumschultage, focuses on municipal green-space planning and execution and is held each August at the Gartenbauzentrum Ellerhoop. The winter edition targets garden centres, specialist and system retail and runs each November at the same venue; Winter Florum 2025 took place from 1 to 6 November. By positioning itself as the “Forum for Green Knowledge”, Florum has become more than a product showcase — it now functions as a major platform for knowledge transfer and trend-setting within the German nursery industry and across European peers.
Official Site: https://florum.de/
发表回复