公司概况与历史沿革
W. Kordes’ Söhne Rosenschulen GmbH & Co. KG 由 Wilhelm Kordes 一世于 1887 年 10 月 1 日在德国北部汉堡附近的埃尔姆斯霍恩（Elmshorn）创立，初期经营综合性园艺苗圃与市场花园，随后将重心转向玫瑰的选育与栽培。1919 年，公司迁至石勒苏益格-荷尔斯泰因州的小奥芬塞特-施帕里斯霍普（Klein Offenseth-Sparrieshoop），从此在施帕里斯霍普（Sparrieshoop）开展玫瑰育种，并改用现名 W. Kordes’ Söhne。Wilhelm 二世与 Hermann 二世兄弟二人共同将公司推向国际声誉：Wilhelm 二世于 1920 年正式开启育种计划，1935 年育成的 ‘Crimson Glory’ 是首株获詹姆斯·亚历山大·甘布尔芳香奖（James Alexander Gamble Rose Fragrance Award，1961 年获奖）的月季；Hermann 二世则长期负责销售事务。家族第三代 Reimer 与 Werner Kordes、第四代 Wilhelm 三世（1953–2016）继续拓展事业，1960 年代启动切花玫瑰专项育种，并推出具有标志性意义的’Mercedes’切花品种。1990 年公司决定所有庭院玫瑰必须具备天然的抗病性，并停用杀菌剂进行田间评价。第四代 Tim-Hermann Kordes 与第五代 Wilhelm-Alexander Kordes、John Vincent Kordes 已加入董事会，公司由家族第四、五代共同经营至今。
育种体系与产品分组
公司目前的育种方向分为三大产品线：庭院月季（Gartenrosen）涵盖藤本、灌木、地被与微月等多个品类，强调健康、抗病、低维护；切花月季（Schnittrosen）面向赤道高原（东非与南美海拔 1,600–3,400 米产区）和温带本地市场两大栽培区，选育时综合考虑瓶插期、茎长、花径、装箱率与抗病性；盆栽月季（Kordana®）适合室内与阳台种植。庭院月季中以健康著称的 Parfuma® 芳香系列曾获德国联邦食品与农业部颁发的园艺创新奖（Deutscher Innovationspreis Gartenbau），公司也是 ADR（Allgemeine Deutsche Rosenneuheitenprüfung，德国月季新品测试）获奖数量最多的育种企业之一，抗黑斑病（sternrußtau）与白粉病（Mehltau）是核心育种目标。所有新品种从杂交到上市平均耗时约五至七年，从首次筛选到在主要产区试种均需两年以上温室与田间评价。
销售方式与购买渠道
德国境内与欧盟范围的个人消费者可通过 rosen.de 在线订购庭院月季与盆栽月季，结算支持 Amazon Pay 与 PayPal Checkout（含 Ratepay 提供的发票付款方式）；订单按植物价值分档计费，140 欧元以上免运费，含 Stammrosen（嫁接高杆玫瑰）的订单单独计价，欧洲多国另列运费表。专业渠道方面，公司在 rosen.de 设有 Erwerbsgärtner（专业园艺师）专区，专业买家注册时需提供有效的欧洲增值税识别号，可按 wurzelnackt（裸根）或不同盆径规格选择供货方式，并可指定目标到货周以便排产。国际分销则由分布在 30 多个国家的 General-Lizenznehmer（总特许经销商）网络承担；新品种通常先在温室初筛，再送往东非、南美高原、荷兰本地等代表性产区进行适应性测试。选购时还可借助公司开发的 Ros-o-Mat® 工具，通过六个问题为位置、用途、香味偏好等维度筛选最匹配品种，结果直接加入购物车。
所在地区与对外联络
公司总部与全部育种基地坐落在德国最北部的石勒苏益格-荷尔斯泰因州小奥芬塞特-施帕里斯霍普（Rosenstraße 54, Klein Offenseth-Sparrieshoop），靠近汉堡西北约 30 公里。该地区临海的温带海洋性气候利于在接近自然的露天条件下筛选广适性品种：能在施帕里斯霍普多年露地越夏且无重大病害的亲本，其后代也更易在欧洲乃至全球温带市场获得稳定表现。行政登记方面，公司法律形式为 GmbH & Co. KG（普通合伙有限），在 Pinneberg 地方法院完成商业登记。客服与销售咨询可通过苗圃网站联系页面提交，办公时间为周一至周四 8:00–12:00 与 13:00–16:30、周五 8:00–12:00；新闻与一般事务可通过网站联系页面提交；苗圃销售展示花园（Schaugarten）每年夏季向访客开放。
知识内容与媒体资源
公司网站提供完整的技术与园艺知识板块，涵盖种植、修剪、施肥与常见病虫害防治。Pflanzenschutz/Schädlinge 子页系统介绍了黑斑病、白粉病、霜霉病与灰霉病的症状、病因与预防建议，明确推荐优先选用 ADR 评级或叶片健康度高的品种，并避免喷灌与单一氮肥（如纯角屑）等加剧病害的做法，防治药剂仅在症状出现后每 10 天一次的应急窗口使用。在切花板块中，公司公开了瓶插期、花茎长度、花头尺寸、装箱率与抗病性的选育取舍逻辑，并提示新品种从杂交到首次商业种植通常需要五至七年。视觉与媒体方面，公司自有产品摄影由专业团队完成，主页提供按 A–Z 排序的品种索引与详尽的单品种描述（习性、香味强度、抗病评级与适用场景），既服务零售买家的直观挑选，也支持专业买家在批发前评估品种适配性。
Company Background and Historical Evolution
W. Kordes’ Söhne Rosenschulen GmbH & Co. KG was founded on 1 October 1887 by Wilhelm Kordes I in Elmshorn, just north of Hamburg, originally as a horticultural nursery and market garden before concentrating on rose breeding and cultivation. In 1919 the firm relocated to Klein Offenseth-Sparrieshoop in Schleswig-Holstein, where breeding has continued under the name W. Kordes’ Söhne ever since. Wilhelm II and his brother Hermann II built the company’s international reputation: Wilhelm II formally launched the breeding programme in 1920 and produced ‘Crimson Glory’ in 1935, the first rose to receive the James Alexander Gamble Rose Fragrance Award (1961); Hermann II handled sales for decades. The third generation (Reimer and Werner Kordes) and the fourth generation (Wilhelm III, 1953–2016) steered the firm into cut-rose breeding in the 1960s, producing the iconic ‘Mercedes’ floristry variety. In 1990 the company decided that all garden roses had to be naturally disease-resistant and stopped applying fungicides in its trial fields. Today the fourth generation, Tim-Hermann Kordes, and the fifth generation, Wilhelm-Alexander Kordes and John Vincent Kordes, share responsibility on the board of directors.
Breeding System and Product Lines
The current breeding programme is organised in three product lines. Garden roses (Gartenrosen) cover climbers, shrubs, ground-cover and miniature types, with health, disease resistance and low maintenance as the primary selection criteria. Cut roses (Schnittrosen) target both the equatorial highland production areas in East Africa and South America at 1,600–3,400 m elevation and temperate local markets such as the Netherlands, balancing vase life, stem length, head size, pack rates and disease tolerance. Pot roses (Kordana®) are bred for indoor and balcony use. Within garden roses, the Parfuma® fragrance range has received the German Federal Ministry of Food and Agriculture’s Deutscher Innovationspreis Gartenbau (Innovation Award for Horticulture), and the company holds more ADR (Allgemeine Deutsche Rosenneuheitenprüfung) awards than any other breeder — resistance to black spot (Sternrußtau) and powdery mildew (Mehltau) is the central breeding target. On average, a new variety takes five to seven years from first cross to market introduction, with at least two years of greenhouse and field evaluation in the main production regions.
Sales Channels and Buying Options
Private customers in Germany and across the EU can order garden and pot roses directly from rosen.de, with payment via Amazon Pay or PayPal Checkout (including invoice purchase via Ratepay); shipping costs are tiered by plant value, free above €140, with surcharges for orders containing Stammrosen (standard roses) and separate tables for other European countries. For professional buyers, the Erwerbsgärtner area on rosen.de requires a valid European European VAT identification number at registration and offers both bare-root (wurzelnackt) and several pot sizes, with a customer-specified delivery week for production planning. Internationally, distribution is handled by a network of general licence holders (General-Lizenznehmer) in more than 30 countries; new varieties undergo two years of in-house screening in the greenhouse before being sent to representative regions such as East Africa, South America or the Netherlands for local climate trials. Customers can also use the company’s Ros-o-Mat® selector, which ranks matching varieties by answering six questions about site, use and fragrance preference.
Location and Customer Contact
Headquarters and all breeding activities are located in the northernmost German state of Schleswig-Holstein, in Klein Offenseth-Sparrieshoop, about 30 km north-west of Hamburg. The maritime climate of the region allows selection under realistic open-air conditions: parents that perform reliably over several summers in Sparrieshoop without major disease tend to give descendants that also succeed in temperate markets across Europe and beyond. The company is registered as a GmbH & Co. KG at the Pinneberg local court at the Pinneberg local court as a commercial partnership. Customer service and sales enquiries are handled through the contact page on the website, with office hours Monday to Thursday 8:00–12:00 and 13:00–16:30, Friday 8:00–12:00; press and general enquiries can be submitted through the website contact page. The on-site Schaugarten (show and display garden) is open to visitors during the summer months.
Knowledge Content and Media Resources
The website carries a comprehensive knowledge section covering planting, pruning, fertilisation and the most common rose pests and diseases. The Pflanzenschutz/Schädlinge page describes the symptoms, causes and prevention of black spot, powdery mildew, downy mildew and grey mould, advising gardeners to prioritise ADR-rated or otherwise leaf-health-evaluated varieties, to avoid overhead watering and one-sided nitrogen fertilisation (e.g. pure horn shavings), and to use chemical fungicides only within a 10-day emergency window after the first symptoms appear. On the cut-rose side, the company publishes the trade-offs it makes between vase life, stem length, head size, pack rates and disease tolerance, and notes that a new variety typically needs five to seven years from crossing to first commercial planting. Product photography is produced by an in-house team, and the site provides both an A–Z variety index and detailed per-cultivar descriptions covering habit, fragrance intensity, disease rating and recommended use, supporting both retail customers and professional buyers when assessing varieties before purchase.
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