公司沿革
缤纷园艺 1979 年在香港成立，1982 年在九龙花墟道开出第一家门店，是最早进驻这条街的花卉企业。1985 年起公司回到内地投资，设立企业、兴建花场，1987 年在广州芳村盆栽市场建场，把遮光网和塑胶花盆带进国内花卉生产；1990 年在广州岭南鲜花市场开出第一间店面，1991 年在昆明斗南花市开出第一间店面，1993 年进入北京天坛花卉市场。昆明缤纷成立于 1989 年，是云南省第一家农业类外资企业；中山缤纷成立于 2009 年 6 月，2021 年被评为中山市市级农业龙头企业。目前公司在香港、广州、昆明、中山、上海等地设有企业和分支机构。
研发与育种
1989 年公司建起第一批实验室，地点选在福州，之后在昆明、中山扩建。现在运营六座专业实验室，面积合计超过 11000 平方米，配备 200 多名技术人员，每年产出六千多万株组培苗，涉及一千多个品种。1999 年起，公司开始自己选育盆栽和切花新品种，育种基地按气候分在两地：广东的四个基地做火鹤花、凤梨、花叶芋、一品红、蝴蝶兰、白掌等热带花卉；云南的四个基地做康乃馨、仙客来、绣球、长寿花、报春花、月季等。每个品种配一块专门的育种田和一支团队，长期跟下来。
品种与产品
花卉产业链由育种、种苗、盆栽、批发、零售五段组成，缤纷经营其中前四段。对外供应的有组培苗、穴盘苗、生根插条、实生苗、球根和种子，每年送到国内外专业种植者手上的数量以亿株计。成品端以室内观叶植物和开花盆栽为主，另有切花、水培、苗木、种子等门类。公司长期与欧洲育种商合作，也是国内支付品种权利金最多的企业，选育出的品种已在中国、欧洲、美国、日本等地推广种植。
生产与销售
公司现有 120 多公顷温室，员工 2000 余人。销售分两条线：一条面向专业种植者，供应种苗与种源；另一条面向花店和消费者。2009 年上线的缤纷鲜花网是国内较早的线上鲜花批发平台，服务各地花店与花艺从业者，现覆盖 18 个大类、数千个品种，按品种严格分级、安全包装后发运。缤纷盆栽网承接盆栽的在线订购，缤纷花城网则把厂家直销的居家零售服务做成面向社区的平台，计划进驻商场设展店、就近小区设代理。
品牌与交流
公司对外使用六个集团品牌：缤纷育种、缤纷组培、缤纷种苗、缤纷盆栽、缤纷鲜花、缤纷花城，分别对应育种、组培、种苗、盆栽生产、鲜花批发和零售服务。生产基地分布在云南、广东、海南等地。公司常年参加 IPM 埃森等国际园艺展会，与国外育种商互派员工交流学习，对外传达的理念是「自然色彩，生活艺术」。
History
Brighten was established in Hong Kong in 1979 and opened its first shop on Flower Market Road in Kowloon in 1982, the first flower business to move onto that street. From 1985 the company invested in mainland China, forming companies, building growing sites and opening shops. It took ground at the pot plant market in Fangcun, Guangzhou in 1987, introducing shade netting and plastic pots to domestic flower production, and then opened its first outlet at the Lingnan flower market in Guangzhou in 1990, the first at the Dounan flower market in Kunming in 1991 and a shop in the Tiantan flower market in Beijing in 1993. Kunming Brighten was founded in 1989 as the first foreign-funded agricultural enterprise in Yunnan, and Zhongshan Brighten was incorporated in June 2009 and named a municipal leading agricultural enterprise of Zhongshan in 2021. Companies and branches now operate in Hong Kong, Guangzhou, Kunming, Zhongshan and Shanghai.
Research and Breeding
The first laboratories went up in 1989 in Fuzhou, later extended to Kunming and Zhongshan. Six specialised laboratories now cover more than 11,000 square metres with over 200 technical staff, producing upwards of 60 million tissue-culture plants a year across a thousand-odd varieties. Variety breeding began in 1999 and is split across two climate zones: four bases in Guangdong work on tropical flowers such as anthurium, bromeliads, caladium, poinsettia, phalaenopsis and spathiphyllum, while four bases in Yunnan handle carnation, cyclamen, hydrangea, kalanchoe, primula and rose. Each variety has its own breeding plot and team and is followed through over the long term.
Products
The flower supply chain has five links, from breeding and young plants through pot plants and wholesale to retail, and Brighten operates the first four. What leaves the nurseries includes tissue-culture plantlets, plugs, rooted cuttings, seedlings, bulbs and seeds, with hundreds of millions of units a year going to professional growers at home and abroad. Finished lines centre on indoor foliage and flowering pot plants, with cut flowers, hydroponics, nursery stock and seeds alongside them. The company works with European breeders over the long term and pays more in variety royalties than any other firm in China; its varieties are now grown in China, Europe, the USA, Japan and elsewhere.
Production and Sales
Brighten runs more than 120 hectares of greenhouses with a team of over 2,000 people. Sales follow two routes: young plants and starting material for professional growers, and finished plants for florists and consumers. Brighten Flower, online since 2009, was an early wholesale platform for cut flowers serving florists and floral designers, and now carries 18 categories and thousands of varieties, graded by type and packed for safe transport. Brighten Pot Plant handles online ordering of pot plants, while Brighten Mall turns factory-direct retail into a service aimed at local communities, with plans to open concessions in shopping centres and appoint agents in nearby residential districts.
Brands and Exchange
Six group brands are used in the market: Brighten Breeding, Brighten Labs, Brighten Young Plants, Brighten Pot Plants, Brighten Flower and Brighten Mall, covering breeding, tissue culture, young plants, pot plant production, cut flower wholesale and retail. Growing sites are spread across Yunnan, Guangdong and Hainan. The company exhibits at international shows such as IPM Essen and exchanges staff with overseas breeders, and it describes its work with one line: Colour of Nature, Art of Life.
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