美国 Epic Gardening – 全球粉丝最多的园艺内容品牌

品牌概况

Epic Gardening 由自学成才的园艺爱好者 Kevin Espiritu 于 2013 年在美国加州创立，是目前全球社交影响力最大的园艺品牌之一。其 YouTube 频道自 2013 年 2 月发布第一条水培系统主题视频起，累计已发布 683 期内容，到 2025 年 5 月订阅用户超过 380 万，总观看次数突破 7.8 亿。品牌旗下同时运营同名播客、Instagram、TikTok、Facebook 等多平台矩阵，累计社交粉丝超过 1200 万。Kevin Espiritu 同时也是两本园艺类畅销书 Field Guide to Urban Gardening 和 Grow Bag Gardening 的作者。

主营业务

Epic Gardening 同时覆盖园艺科普内容创作与园艺用品电商两大板块。内容端以 YouTube 长视频、TikTok 短视频、播客以及官方博客四种形式输出，覆盖从零基础入门到微气候调控的各级别教程。电商端以同名在线商店 shop.epicgardening.com 为核心，独家发售自有品牌 Epic Gardening 系列育苗盘、加热垫、种植袋、育苗补光灯、花盆等产品，同时也授权分销 Birdies Beds、GreenStalk 等第三方知名园艺品牌的金属高架苗床、立体种植塔等周边产品。

内容矩阵与社群规模

据官方 2024 年统计数据，Epic Gardening 已为超过 1200 万园艺爱好者提供过免费教学内容；博客累计访问量达 4200 万次；自有播客累计下载量超过 1100 万次。教育内容按照菜园、果园、室内园艺、都市园艺、垂直种植等 14 个主题板块组织，配套推出每周更新的选种、堆肥、土壤改良、雨水管理等实操指南。Kevin Espiritu 于 2021 年将公司总部从科罗拉多迁回加州圣迭戈，并启用 Epic Homestead 作为旗舰教学农场。

团队与管理团队

Epic Gardening 的核心团队由内容创作、产品研发、园艺科学三条线组成。联合创始人兼 CEO Kevin Espiritu 负责公司整体战略与媒体内容；首席园艺师 Lorin Nielsen 是加州认证自然主义者，前 Epic Gardening 博客主编，长期负责育苗与堆肥相关主题审核；搜索与 SEO 主管 Jason Wilson 兼具数字营销背景与大丽花种植经验，负责内容分发与园艺搜索词优化。Lorin 与 Jason 在田纳西州与加州分别运营实验花园，为内容创作提供一手种植数据。

融资与行业地位

2022 年 1 月，好莱坞资深媒体投资公司 The Chernin Group 向 Epic Gardening 投资 1750 万美元，估值进入亿美元级别。截至 2022 年底，公司 YouTube 订阅数突破 200 万，2024 年正式突破 380 万，成为 YouTube 全球园艺垂类第一。截至 2025 年，公司年营收远超 750 万美元初始体量，是全球为数不多兼顾 DTC 电商与原创园艺教育的复合型园艺品牌。官方主站兼博客 https://www.epicgardening.com/ 既承载品牌资讯，也承载全部免费教学内容。

官网：https://www.epicgardening.com/

Company Overview

Epic Gardening was founded in 2013 in California by self-taught gardener Kevin Espiritu and has grown into one of the most-followed gardening brands in the world. The YouTube channel launched in February 2013 with an episode on hydroponics and has since published 683 videos, surpassing 3.8 million subscribers and 780 million lifetime views by May 2025. The brand operates parallel channels on Instagram, TikTok, Facebook, an eponymous podcast, and the Epic Gardening website, amassing more than 12 million social followers in aggregate. Espiritu is also the author of two gardening books, Field Guide to Urban Gardening and Grow Bag Gardening.

Core Business

Epic Gardening runs two complementary lines of business: educational content and direct-to-consumer gardening products. Content is distributed through long-form YouTube videos, TikTok clips, a podcast, and a blog that together cover beginner and advanced gardening topics. The online store at shop.epicgardening.com sells the proprietary Epic Gardening product line — including seed starting trays, heat mats, grow bags, and grow lights — alongside licensed products from Birdies Beds, GreenStalk, and other third-party gardening brands.

Audience and Reach

According to the company’s 2024 disclosures, Epic Gardening has educated more than 12 million aspiring gardeners across its platforms; the blog has logged over 42 million visits; and the podcast has surpassed 11 million downloads. Educational material is organized into 14 subject clusters covering vegetable gardens, fruit gardens, indoor gardening, urban gardening, vertical growing, and similar themes. Founder Kevin Espiritu relocated the headquarters from Colorado to San Diego, California, in 2021 and uses the Epic Homestead as a flagship demonstration garden.

Team and Leadership

The leadership team is organized around three pillars: media, product, and horticultural science. Founder and CEO Kevin Espiritu sets overall direction and produces flagship content. Head Horticulturist Lorin Nielsen is a California-certified naturalist and former Editor-in-Chief of the company’s blog who now oversees seedling, composting, and raised bed content. Head of Search Jason Wilson combines a digital marketing background with hands-on dahlia cultivation experience and drives content distribution and SEO across all owned channels.

Funding and Industry Position

In January 2022, The Chernin Group led a 17.5 million US dollar investment round in Epic Gardening, taking the company into unicorn-adjacent territory. The YouTube channel passed 2 million subscribers at the end of 2022 and 3.8 million subscribers by 2024, making it the largest gardening-focused channel on the platform. Combined annual revenue is significantly above the 7.5 million US dollar baseline cited at the time of the Series A. The brand’s main hub and blog, hosted at https://www.epicgardening.com/, delivers both company news and free educational content.

Official Site: https://www.epicgardening.com/