BloomingScape 品牌概况
BloomingScape 是日本知名的观叶植物专营电商，1993年6月15日由现任代表取缔役在福冈县创立，1998年9月1日开启互联网邮购业务，目前在乐天市场、TikTok Shop、Yahoo! Shopping 等平台设有店铺。品牌名含义为”花朵盛开的风景”，立志在每位顾客心中绘出与花和绿意相伴的美好画面，并将花木视为一种文化来经营。BloomingScape 公司总部位于日本福冈县朝仓郡筑前町，注册资本 1,000 万日元，旗下同时持有福冈县知事（1）第 18418 号不动产营业牌照，业务横跨观叶植物 D2C 零售、绿色租赁以及居住环境关联的不动产事业。
产品线与品牌差异化
BloomingScape 的产品线以中大型观叶植物（高度 80cm 至 1.8m）为核心，覆盖 Sansevieria（虎尾兰）、Monstera（龟背竹）、Pachira（发财树）、Strelitzia（鹤望兰）、Dracaena（龙血树）、Ficus benghalensis（印度榕）、Ficus umbellata（伞榕）等百余品种。店铺按品种向生产者逐一筛选并保留高品质植株，不采用市场低价批发产品，配送时再次精选。在产品形式上提供盆植（陶瓷、塑料、水泥、藤编多种盆器可选）、水耕栽培、沸石栽培、光触媒仿真绿植等多种养护介质，并按空气净化型、适阴型、半阴型等针对室内环境的品种分组。店铺还提供象征婚姻美满与风水的象征树系列，以及面向办公空间和店铺的大型心形、Strelitzia 圆形叶等人气租赁用商品。
社会责任与品牌评价
BloomingScape 自 2005 年起每月将销售额的一部分捐赠给联合国儿童基金会（UNICEF），截至 2024 年已持续 20 年。2016 年熊本地震后开设每日 Yahoo! 慈善拍卖持续 100 余天，2011 年东日本大地震后也曾持续每日开展 1 日元拍卖至 2015 年 10 月。品牌在媒体与外部评价上亦有良好口碑：2026 年 4 月荣获 TikTok”春季新生活活动”第一名，2023 年获 TikTok 福冈创作者大会”最优秀奖”，并曾获日经 BP 社 BESTshop 园艺/Gardening 部门第 1 名、All About”推荐店铺”、Yahoo! Internet Guide”优良专门店目录”推荐、日本电子商务协议会”优秀设计商店”认定，以及 mybest、高级导航、Web Designing 等多个排行榜推荐。BloomingScape 乐天市场店 2025 年 3 月迎来开店 25 周年，YouTube 频道粉丝于 2023 年 10 月突破 1 万人。
客户服务与购物体验
官方网站支持信用卡（JCB、VISA、MASTER、NICOS、AMEX、Diners，最多 24 次分期）、乐天支付、Amazon Pay、7-Eleven 预付、银行汇款、邮政转账以及 NP 后付（5 万日元以内）等支付方式。所有信用卡走 SSL 加密通道并支持 3D Secure 认证。配送主要委托大和运输、佐川急便、Pelican、久留米运输、Yu-Pack，根据商品尺寸与地域分 100 至 260 尺寸 9 档运费，关东、东海、北陆、中部、近畿、中国、四国、九州等地区可享 100 尺寸免邮或信箱投递 350 日元。购物过程中从选择商品、放入购物车、订单确认、商品确认邮件（16 时前当日发出）、包裹发出、礼品配送到大型观叶植物入屋咨询均有详细流程。免费客服电话 0120-9687-29 于平日 9:00-16:00 受理咨询，店铺对大量观叶植物礼品、乔迁贺礼、开业贺礼、婚礼及生日礼品提供包装与配送建议。
店铺与不动产关联事业
BloomingScape 还设有与观叶植物业务互补的”注重居住环境”型不动产事业，持有福冈县知事（1）第 18418 号不动产营业牌照，提倡将观叶植物融入居住空间的整体规划理念。官方网站附带观叶植物词典（植物品种、风水、培育方法、肥料、修剪、人造植物、空气净化、Conifera 多肉、小型观叶植物、容器花园等分类词条）、社区论坛、TikTok、YouTube、LINE VOOM、Instagram、Facebook、X、Pinterest 全平台社交媒体运营，并开设乐天市场店、Bloom Blog、BloomingSmile、每月账单服务等延伸模块。BloomingScape 公司合规发票开具方登记号为 T6290001044177，是日本观叶植物 D2C 零售领域兼具零售、租赁与不动产一体化运营的代表企业。
BloomingScape Company Overview
BloomingScape (ブルーミングスケープ) is a Japanese online retailer specializing in indoor foliage plants, founded on June 15, 1993, in Fukuoka Prefecture. The company launched its internet mail-order business on September 1, 1998, and currently operates stores on Rakuten Market, TikTok Shop, Yahoo! Shopping, and its own e-commerce site. The brand name means “a landscape in bloom”, reflecting its vision of bringing the beauty of greenery into every customer’s life. Headquartered in Chikuzen-machi, Asakura-gun, Fukuoka, the company holds a real-estate license (Fukuoka Prefecture Governor (1) No. 18418), with paid-in capital of 10 million yen.
Product Lines and Brand Differentiation
BloomingScape focuses on medium-to-large indoor foliage plants ranging from 80 cm to 1.8 m in height, including Sansevieria, Monstera, Pachira, Strelitzia (Bird of Paradise), Dracaena, Ficus benghalensis, and Ficus umbellata. The company selects each variety directly from growers rather than purchasing low-cost wholesale lots, and re-inspects each plant before shipment. Product formats include ceramic, plastic, cement, and rattan planter options, as well as hydroculture, zeolite planting, and photocatalyst faux greenery variants. Categories are organized by use-case such as air-purifying, shade-tolerant, and semi-shade plants, with a dedicated “Symbol Tree” lineup and large heart-shaped foliage suited for office and commercial interiors.
Social Responsibility and Brand Recognition
BloomingScape has donated a portion of its monthly sales to UNICEF since 2005, marking 20 consecutive years by 2024. Following the 2016 Kumamoto earthquake the company held daily Yahoo! Charity Auctions for over 100 days, and after the 2011 Great East Japan Earthquake it ran 1-yen auctions almost every day until October 2015. The brand has earned external recognition including TikTok Spring Campaign 1st place (April 2026), TikTok Creator Connect Fukuoka 2023 Grand Prize, Nikkei BP BESTshop 5-star rating (1st in the Gardening category), All About “Recommended Shop”, and Good Design Shop certification by the Japan E-Commerce Council. The Rakuten Market store celebrated its 25th anniversary in March 2025, and the company’s YouTube channel surpassed 10,000 followers in October 2023.
Customer Service and Shopping Experience
The official site supports credit cards (JCB, VISA, MASTER, NICOS, AMEX, Diners, up to 24 installments), Rakuten Pay, Amazon Pay, 7-Eleven prepayment, bank transfer, postal transfer, and NP post-payment (up to 50,000 yen). All credit-card transactions use SSL encryption and 3D Secure authentication. Shipping is handled by Yamato Transport, Sagawa Express, Pelican, Kurume Transport, and Yu-Pack, with nine size tiers (100-260) by region, free shipping on size 100 to most of Honshu, and Nekoposu 350 yen available nationwide. Customer service is available weekdays 9:00-16:00 at toll-free 0120-9687-29, with order confirmation e-mails sent the same day for orders placed before 16:00. The site provides dedicated support for gifts, new-home celebrations, openings, weddings, and large foliage delivery consultations.
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