《中国花卉报》社沿革与办报理念
《中国花卉报》社有限责任公司运营《中国花卉报》及其官方网站中国花卉网（china-flower.com），报社总部位于北京市西城区，京 ICP 备 2020032210 号，京公网安备 11010202010009 号，机构由《经济日报》报业集团主管主办。报社以「揭示行业热点、传播先进理念、引领行业潮流」为办报理念，依托《经济日报》报业集团的中央媒体资源与行业协会网络，长期聚焦花卉苗木、园林绿化、景观设计与会展经济等综合领域，承担中国花卉协会机关报职能，是国内花卉苗木及园林行业的主流媒体。
《中国花卉报》创刊背景与行业使命
《中国花卉报》创刊于 1985 年，由《经济日报》报业集团主办，同时承担中国花卉协会机关报职能，是花卉苗木与园林行业宣传国家方针政策、报道产业动态、传播市场信息的重要平台。报纸自创刊以来持续发行，每周出版，覆盖国内主要产区、销区与行业协会组织，纸质订阅与行业赠阅并行。报社长期组织「年度全国花卉苗木产业形势分析」等系列报道，承担林草部门、农业部门花卉产业政策解读职能，是政府、行业与企业之间信息沟通的核心渠道。
中国花卉网 china-flower.com 1997 年创办与频道演进
中国花卉网 china-flower.com 由《中国花卉报》社主办，1997 年创办，是国内权威的园林、花木行业门户网站，设有新闻资讯、专题报道、商业信息、企业库、会展、人才、网络电视、政策法规、论坛十几个频道，提供包括网络新闻、招聘求职、买卖信息、电子商务系列网络服务。2010 年代后逐步转向阿里云万网建站平台运营，网站保留原「中国花卉网」品牌与「中国花卉报」的双主体结构，形成「一报一网」全媒体格局，最新一期报纸已达第 4391 期（2026 年 7 月 10 日出版）。
六大栏目体系：花卉园艺、苗圃苗木、风景园林与展览会议
网站主导航划分为六大栏目：网站首页（News）、花卉园艺（Gardening）、苗圃苗木（Nursery）、风景园林（Gardens）、展览会议（Exhibits）、培训课程（Cultivate），另设零交会（IHIE 家庭园艺展）、年宵季说花、聚焦「专精特新」、最美花展 365、民族花木种业振兴、专题报道等专项栏目。其中「零交会」自 2009 年起连续举办二十四届，覆盖家庭园艺与花店行业全产业链；「最植物」专刊深度解析植物分类与谱系；「年宵季说花」聚焦春节花卉市场动态。
全媒体矩阵与花卉苗木行业资讯服务
《中国花卉报》与旗下中国花卉网同步运营微信公众号、抖音、今日头条、官方微博等社交账号，构建报网融合全媒体矩阵；通过广告服务、展览会议、专题报道与人才培训为行业提供全链条服务，最新报道涵盖国家林草局植物新品种权授予、观赏蔬菜种质创新、园艺电商直播、花卉「出海」等行业热点。报社合作单位覆盖国家林业和草原局、中国花卉协会、各省市花卉协会、园艺学会、主要苗圃与园林企业，长期为行业从业者提供资讯、培训、会展与商务对接服务。
Editorial Heritage & Mission of China Flower Newspaper
Operated by China Flower Newspaper Co., Ltd., the publisher runs China Flower Newspaper alongside its official website china-flower.com as an integrated print-and-digital media platform focused on the country’s flower, nursery and landscape industry. Headquartered in Beijing’s Xicheng District, the publisher operates under the supervision of the Economic Daily News Group, holding both the national newspaper registration and an official press credential for the China Flower Association.
Founding Background and Industry Mandate
The newspaper was founded in 1985 under the Economic Daily News Group and serves as the official publication of the China Flower Association. Distributed nationwide, the weekly print edition reports industry policy updates, market intelligence and seasonal trends for growers, landscapers, retailers and researchers. Decades of continuous publication have positioned it as the central channel between regulators, industry associations and commercial operators in the country’s flower and nursery sector.
china-flower.com Platform Since 1997 and Channel Evolution
The companion website china-flower.com launched in 1997 and has evolved into a comprehensive horticultural portal offering news, in-depth features, commercial directories, recruitment postings, policy coverage and live event broadcasts. Originally hosted on independent infrastructure, the platform today operates on Aliyun’s Wanwang smart-site system while preserving the legacy China Flower and Gardening Net brand. By July 2026 the print edition had reached issue 4391, reflecting uninterrupted weekly publication.
Six Core Sections: Gardening, Nursery, Gardens, Exhibits and More
The current site organizes its content around six primary sections, with bilingual menus pairing Chinese labels with English equivalents across News, Gardening, Nursery, Gardens, Exhibits and Cultivate. Specialised columns include IHIE family horticulture expo, Year-end Flower Talk, a Specialised and Sophisticated spotlight, the 365 Most Beautiful Exhibitions series, a National Flower and Tree Seed Industry Vitalisation series, and dedicated feature reports. The IHIE expo has run twenty-four consecutive editions since 2009.
Multi-channel Media Matrix & Industry Information Services
Beyond print and website, the publisher runs official accounts on WeChat, Douyin, Toutiao and Weibo, completing a multi-channel media matrix. Services span advertising, exhibition organisation, training programs and industry conferences. Recent coverage includes national forestry and grassland administration grants of new plant variety rights, ornamental vegetable breeding breakthroughs, horticulture e-commerce livestreaming analysis and export-market growth, while partner institutions span the National Forestry and Grassland Administration, the China Flower Association, provincial flower associations and major nurseries and landscape firms.
发表回复