“百绿中国”（Barenbrug China）是荷兰皇家百绿集团（Royal Barenbrug Group）在中国设立的销售与本地化平台，由位于天津的百绿（天津）国际草业有限公司和北京分公司组成，独家经营集团旗下的优质草种产品。该集团由 Joseph Barenbrug 于 1904 年在荷兰创立，是全球草种行业历史最悠久的家族企业之一，2004 年因百年来对行业的杰出贡献获荷兰王室授予”皇家”（Royal）称号，目前由家族第四代经营，在世界草种行业排名第二、家族企业中规模第一。
集团概况与百年沿革
百绿集团总部位于荷兰，研发与生产网络遍及六大洲主要气候带，员工人数与试验站点规模在家族草种企业中长期居首。集团核心业务涵盖植物育种、草种生产和包括草坪、牧草、豆科作物在内的各类草种国际营销，百年来始终以家族价值观与对品质和服务的长期承诺作为经营底色。集团于 2004 年获得荷兰”皇家”称号，是欧洲家族企业治理与可持续管理的典型代表；目前 Barenbrug USA、Barenbrug Australia、Barenbrug Holland、Barenbrug New Zealand 等十余家区域子公司与运营公司构成全球业务网络，并于 2020 年完成对美国 Jacklin® Seed 的收购，进一步巩固其在世界最大草种市场的领先地位。
中国子公司与本地化合作
百绿中国成立于 1999 年，是中国草种与豆科种子行业首家外商独资企业，长期依托集团的全球种质资源与科研能力，将高羊茅、黑麦草、早熟禾、剪股颖、白三叶、狗牙根、结缕草、百喜草、多花黑麦草、饲用甜高粱、菊苣、拉巴豆、猫尾草、鸭茅、紫花苜蓿等优质品种引入中国市场。2014 年 4 月，集团与北京正道生态科技有限公司达成战略合作，北京正道成为百绿（天津）国际草业有限公司的主要股东，公司以独立企业身份继续在中国独家营销集团旗下的优质品种与品牌产品。目前百绿中国已与中科院南京植物所、青海大学草原研究、北京市农林科学院、江苏农科院、内蒙古农业大学、中国农业大学等多家国内科研机构建立联合育种与新品种测试合作关系，形成覆盖全国的科研与营销网络。
核心产品与技术创新
百绿集团旗下的代表性草种品牌涵盖草坪、运动场、家庭园艺、牧草与水土保持等多个领域，凌志、锐步、百思特、巴润、首相、顶峰、百琪、考拉、特高、乐食、楷模、游客、三得利、皇后、德宝、赛特、大力士等品种在中国市场长期推广。集团在全球研发体系中陆续推出 RPR 自愈多年生黑麦草、NutriFibre 高纤维饲用黑麦草、SOS 低温补播技术和 Yellow Jacket 种子包衣增强技术等创新成果，覆盖运动草坪补播、家庭草坪修复、放牧地持久性改良和水资源高效利用等典型应用场景。在中国市场，公司主推的优质草坪型高羊茅与黑麦草品种广泛应用于高尔夫球场、足球场、城市绿化和高端家庭庭院，牧草与水土保持品种则服务于西北、华北、东北的草原改良与生态修复项目。
行业角色与可持续发展
作为全球草种行业的第二大企业和最大家族企业，百绿集团长期致力于通过育种创新减少灌溉用水、化学投入和机械作业频率，从而为种植者、牧场主和城市管理者提供更具环境与动物友好性的草种解决方案。集团目标是在 2040 年前实现全业务链气候中和，覆盖从研发、生产到客户服务的所有环节，Helping with Hands 公益基金会则定期组织全球员工参与环境保护、教育与体育等领域的志愿服务。百绿中国将这一全球战略延伸至中国市场，把适合中国不同生态区域的优质草种与配套技术服务带给种植户和合作伙伴，同时通过联合育种与新品种测试为国内草业科研与产业升级贡献力量。
Barenbrug China (“百绿中国”) is the Royal Barenbrug Group’s sales and localisation platform in China, comprising Barenbrug (Tianjin) International Co., Ltd. and a Beijing branch office that exclusively market the Group’s proprietary grass seed varieties and branded products in the Chinese market. Founded by Joseph Barenbrug in the Netherlands in 1904, the Group is one of the longest-established family businesses in the global grass seed industry; in 2004 it was granted the “Royal” predicate by the Dutch Crown in recognition of more than a century of contribution to the sector. Today it is run by the fourth generation of the Barenbrug family, ranks as the world’s second-largest grass seed company and is the largest family-owned business in the industry.
Group Profile and Centenary Heritage
Headquartered in the Netherlands, the Royal Barenbrug Group operates a global research and production network spanning the main climate zones of six continents, with a workforce and trial-station footprint that has long placed it at the top of the family-owned segment of the grass seed industry. The Group’s core activities cover plant breeding, seed production and the international marketing of turf, forage and legume seeds, with quality, service and a long-term family stewardship ethos that have remained consistent for more than 120 years. The “Royal” predicate awarded in 2004 reflects both its longevity and its standing as a model of family governance and sustainable management in Europe; its worldwide business is delivered through a network of operating companies including Barenbrug USA, Barenbrug Australia, Barenbrug Holland and Barenbrug New Zealand. In 2020 the Group finalised the acquisition of Simplot’s Jacklin® Seed business, further strengthening its position in the world’s largest grass seed market.
China Subsidiary and Local Partnerships
Barenbrug China was established in 1999 as the first wholly foreign-owned enterprise in the Chinese grass and legume seed industry, and has long served as the exclusive channel for the Group’s proprietary varieties in China, including tall fescue, ryegrass, Kentucky bluegrass, bentgrass, white clover, bermudagrass, zoysiagrass, bahiagrass, annual ryegrass, forage sweet sorghum, chicory, lablab, timothy, cocksfoot and alfalfa. In April 2014 the Group entered a strategic partnership with Beijing Rytway Ecotechnology Co., Ltd., which became the majority shareholder of Barenbrug (Tianjin) International Co., Ltd.; the China operation continues to operate as an independent company under exclusive licence to market the Group’s proprietary varieties and branded products. Barenbrug China now runs nationwide research and sales networks together with partners including the Nanjing Institute of Botany of the Chinese Academy of Sciences, Qinghai University’s Grassland Research, the Beijing Academy of Agriculture and Forestry Sciences, Jiangsu Academy of Agricultural Sciences, Inner Mongolia Agricultural University and China Agricultural University, conducting joint breeding and regional variety trials across the country.
Core Products and Innovation Pipeline
The Group’s portfolio of representative turf, sports-field, home-lawn, forage and soil-conservation varieties includes Lingzhi (凌志), Reebok (锐步), Bester (百思特), Barun (巴润), Shouxiang (首相), Dingfeng (顶峰), Baiqi (百琪), Kaola (考拉), Tegao (特高), Leshi (乐食), Kaimo (楷模), Youke (游客), Sandeli (三得利), Huanghou (皇后), Debao (德宝), Saite (赛特) and Dalishi (大力士), all of which have been promoted in the Chinese market over many years. Its global R&D organisation has produced several well-known innovations including RPR regenerating perennial ryegrass, NutriFibre high-fibre forage ryegrass, SOS Super Over Seeding and Yellow Jacket seed enhancement technology, which together address sports-field overseeding, home-lawn repair, persistent pasture improvement and water-efficient turf management. In China, the company’s premium turf-type tall fescue and ryegrass varieties are widely used on golf courses, football pitches, urban landscapes and high-end residential lawns, while its forage and soil-conservation varieties serve grassland improvement and ecological restoration programmes across Northwest, North and Northeast China.
Industry Role and Sustainability Commitments
As the world’s second-largest grass seed company and the largest family-owned player in the industry, the Royal Barenbrug Group pursues long-term innovation aimed at reducing irrigation water, chemical inputs and mowing frequency, thereby delivering more environmentally and animal-friendly seed solutions to farmers, ranchers and city managers. Its corporate ambition is to achieve climate neutrality across the entire value chain – from R&D through production to customer service – by 2040, while the Helping with Hands Foundation regularly mobilises employees worldwide to volunteer in environmental, educational and sports projects. Barenbrug China extends this global strategy into the Chinese market by introducing region-appropriate grass varieties and technical services to growers and partners, and by contributing to national grass industry research and capability-building through joint breeding programmes and regional variety trials.
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