
新西兰 塔斯曼湾玫瑰苗圃 Tasman Bay Roses(现以 Cornerstone Roses 的品牌名经营)是新西兰南岛北端的一家家庭经营玫瑰苗圃,注册地位于 Tasman 区的 Riwaka 镇(靠近 Motueka),主营盆栽玫瑰的繁育、零售与季节性预售。
苗圃从过去散户小苗圃发展到今天以 David Austin 英国玫瑰为旗舰、兼顾各色 Hybrid Tea、Floribunda、Climber 与 Old Fashioned 玫瑰的小型网店品牌。下面从品牌沿革、种植方向、销售模式与公开联络三方面展开介绍。
关于 Tasman Bay Roses 与 Cornerstone Roses
Tasman Bay Roses 是这家苗圃在 tbr.co.nz 上沿用多年的原名。2020 年代中期,苗圃在保留原有种植与销售经验的同时启动了品牌重塑,并启用 Cornerstone Roses 这一新的商业品牌面向顾客,网站迁至 cornerstoneroses.co.nz 这一 Shopify 独立站。原 Tasman Bay Roses 仍以品牌历史的方式出现在新品牌对外说明中,老客户也仍可在原有站点寻到店铺信息。
苗圃目前的对外形象由第二代园丁 James Armit 担纲,他在 20 岁出头时接手家族与合作伙伴在 Motueka 一带的玫瑰种植业务。这一接手发生在新西兰玫瑰产业因疫情陷入低谷之后,因而苗圃近几年的对外文宣几乎都围绕着「重建」「重新开放」「小团队」「逐步回来」这些关键词。
Riwaka 与 Motueka 的园艺地理
苗圃位于新西兰南岛 Tasman 区的 Riwaka 与 Motueka 镇附近——这是新西兰北端日照最充足、雨量较低、土壤偏砂质的一小块区域,被园艺界普遍视为新西兰境内最适合玫瑰露地种植的地带之一。邻近的 Riwaka 与 Motueka 两镇是 Tasman 区日常农产品销售与小型观光农业的汇合点,葡萄、苹果、啤酒花与鲜切玫瑰在这里并行运营。
正因为这种气候条件,Tasman Bay Roses / Cornerstone Roses 能够维持在户外自然条件下繁育盆栽与裸根玫瑰,而不需要借助温室,全年大部分时间都可以走「露地养、零售店取货」的简洁路径。这种地理基础也使得它在产品定价上较为克制——盆栽玫瑰 NZD 38 的零售价在新西兰同类花园玫瑰产品中处于中低区间。
种植方向与品种
Tasman Bay / Cornerstone Roses 的产品线覆盖六大类型:Hybrid Tea(大花香水玫瑰)、David Austin English Roses(英式古典玫瑰)、Floribundas(多花玫瑰)、Climbers(藤蔓玫瑰)、Modern Shrub & Shrub Climbers(现代灌木与灌木攀缘)、以及 Old Garden Roses(旧式花园玫瑰——含 Albas、Bourbons、Centifolias、Chinas、Damasks、Gallicas、Hybrid Perpetuals、Mosses、Musks、Portland、Rugosas、Species 等历史品系)。
店家在 Shopify 主页上把 David Austin 英语玫瑰列为本季节选,重点品种包括 Eustacia Vye、Gabriel Oak、Vanessa Bell、Emily Brontë、Tottering by Gently、The Mill on the Floss 等。这些品种单盆标准售价为 38 新西兰元(含本地销售税),售罄后会进入下季预订排队。
销售模式与季节
苗圃采用 Shopify 上的**预售制**:每年冬季(南半球的 6—7 月)开放秋季裸根玫瑰(bare-root roses)的预订,订单按顾客登记的顺序发货;平时则在门店开放零售盆栽玫瑰。店门开放时间截至 2024 年的公开记录为周一至周五 10:00—15:00、周六 10:00—17:00,访客可到 Motueka 镇的实体店现场挑选。
售卖品种只发货到新西兰境内,不接受预先付款。信用卡支付者在玫瑰实际发出时才计费;如需取消订单按总价 10% 收取手续费;所有 RD(农村投递)地址的订单另收 5.50 新西兰元附加费。这些细节都曾在官网版「订单须知」板块中明示,也是新西兰小型家庭苗圃较常见的零售规则。
团队与公开联络
苗圃公开团队规模很小,描述中以「great small team」自陈。除日常零售与门店运营外,团队主要精力放在田间种植、品系筛查与预售订单处理。James Armit 既是店主也负责网站内容更新,会通过 Facebook 公开账号发布当季品种介绍与开花进度;老顾客也可通过 Facebook 私讯预订在网页未开放时段的市场推广。
对外联络的两个常见渠道是 Shopify 网站的联系表单与 Facebook。当前品牌重塑过渡期内,老站点 tbr.co.nz 仍被历史信息中的访客用作参考;新品牌 Cornerstone Roses 的常用联系方式则通过 cornerstoneroses.co.nz 上的店铺页面给出。
About Tasman Bay Roses / Cornerstone Roses
Tasman Bay Roses is a small, family-run rose nursery based near Riwaka and Motueka in the Tasman district at the top of New Zealand’s South Island. The nursery operates today under the trading name Cornerstone Roses through a Shopify-powered online store at cornerstoneroses.co.nz, while the original Tasman Bay Roses identity and the long-running tbr.co.nz domain continue to refer back to the same business.
Brand and Stewardship
The nursery has been led since the early 2020s by James Armit, who took on the running of the property after working alongside the previous owners for several years and after the business went through a difficult post-pandemic period. The Cornerstone Roses rebrand consolidates the same Tasman Bay cultivation practice under a new commercial name aimed at simplifying the online customer experience.
Cultivation and Variety
The nursery grows six broad types of roses: Hybrid Teas, David Austin English Roses, Floribundas, Climbers, Modern Shrub and Shrub Climbers, and Old Garden Roses, the last category covering historical groups such as Albas, Bourbons, Centifolias, Chinas, Damasks, Gallicas, Hybrid Perpetuals, Mosses, Musks, Portland, Rugosas and Species. Standard pots retail at NZD 38 each. Featured David Austin varieties in recent seasons include Eustacia Vye, Gabriel Oak, Vanessa Bell, Emily Brontë, Tottering by Gently and The Mill on the Floss.
Sales Model and Seasonality
Cornerstone Roses sells via pre-orders that open in the New Zealand winter for bare-root roses to be dispatched around June and July, and via on-site retail at the Motueka shop during the rest of the year. Public opening hours have been Monday to Friday 10:00 to 15:00 and Saturday 10:00 to 17:00. Shipping is within New Zealand only; payment is taken on dispatch rather than at order, and a 10 percent administration fee applies to cancellations. Rural delivery (RD) addresses incur an extra NZD 5.50 fee per order.
How to contact the nursery
Customers can place orders through the Shopify store and reach the small team via the website contact form or via the active Facebook page. Existing customers familiar with the older Tasman Bay Roses brand can also use the historical tbr.co.nz mail reference as needed.
Official Site: https://cornerstoneroses.co.nz/
Tasman Bay Roses / Cornerstone Roses is a small family-run rose nursery near Riwaka and Motueka in the Tasman district of New Zealand’s South Island, specialising in Hybrid Teas, David Austin English Roses and Old Garden Roses.








发表回复