公司沿革与品牌传承
Jackson & Perkins 创立于 1872 年的纽约州纽瓦克，是美国乃至全球历史最悠久的月季（玫瑰）商业苗圃之一，由 Charles Hinsdale Perkins（1840–1924）创办，由其岳父 Albert E. Jackson（1807–1895）出资支持。公司从早期销售草莓、树莓和葡萄的小型家族农场起步，逐步聚焦于月季育种与销售，开创了”邮购月季”的现代商业模式，被视为美国月季零售产业的奠基品牌之一。1882 年，Charles 开始对玫瑰产生兴趣，并尝试通过扦插扩繁与早期杂交扩展品类。1901 年，由公司聘请的首位杂交专家 E. Alvin Miller 培育的攀援月季 Dorothy Perkins（以 Charles 的孙女命名）一炮而红，成为当时全球种植最广泛的月季品种之一，并在 1908 年荣获英国皇家月季协会（Royal National Rose Society）最高荣誉，至今仍在温莎城堡等历史建筑的园林中保存种植。小镇纽瓦克因此被冠以”美国玫瑰之都”（Rose Capital of America）的美誉，每年春季吸引数千名游客前来参观 Jackson & Perkins 的玫瑰园。1928 年，Charles 的侄子 C. H. Perkins 接任公司总裁，将月季杂交项目系统化，先后邀请法国知名杂交专家 Dr. Jean Henri Nicolas 与 Eugene Boerner 加入团队；”floribunda”（丰花月季）这一术语正是由 C. H. Perkins 本人首创，并随着 Boerner 的育种实践被全球月季产业广泛采用。
月季育种贡献与标志性品种
Jackson & Perkins 在 20 世纪培育了多位对美国乃至世界月季育种史产生深远影响的杂交专家，最具代表性的包括享有”Papa Floribunda”美誉的 Eugene Boerner 与高产育种家 William Warriner。Boerner 在 Jackson & Perkins 工作长达 45 年，一生培育出 60 余款丰花月季，其中 14 款获得全美月季精选奖（All-American Rose Selections, AARS）——其中 11 款在其生前获奖，3 款于其身后追授；他还在 1939 年赴欧洲收集 1 万份月季插条，奠定了公司现代杂交谱系的基础。Warriner 则在其职业生涯中累计培育 110 个月季品种，累计销量超过 4000 万株，并斩获 20 项 AARS 大奖；他于 1978 年培育的 Medallion 与 Red Masterpiece 两款月季被美国邮政总局选为特种纪念邮票图案。1931 年美国国会通过将植物专利保护期扩展至苗圃的立法——这正是由 Jackson & Perkins 等大型苗圃推动而成的行业变革；而 1939 年纽约世界博览会上名为”A Parade of Modern Roses”的 1 万平方英尺展园所展示的 8000 株月季，更催生了深红色丰花月季 World’s Fair，并赢得首届 AARS 大奖。
邮购业务的开创与现代业务布局
Jackson & Perkins 开创了全球第一家”邮购月季苗圃”。1939 年纽约世博会期间，约 4 万名参观者在展园购买月季后，希望公司能将玫瑰邮寄到家，随即引爆了全国范围的邮购订单潮，催生了全新的植物零售渠道。几年之内，公司即出版了第一本邮购目录，将原本服务纽约地区的小型苗圃转型为面向全美花园爱好者的全国性邮购品牌。此后数十年间，公司历经多次所有权变更——1973 年由 Harry and David 接手并将业务迁往西海岸，但”每株 Jackson & Perkins 植物保证成活”的承诺自创立之初延续至今。今天，Jackson & Perkins 已发展为一家全方位服务的现代化苗圃品牌，业务涵盖月季、宿根花卉、乔木、灌木、地被植物、球根、园艺工具、花园配件、植物护理产品、装饰性花园礼品及活体礼品组合，并通过基于植物类型、用途与节庆主题的多维分类体系，为家庭园艺爱好者提供线上选购服务。网站博客长期输出月季养护日历、季节性园艺贴士与礼品灵感等内容，每年向客户运送超过 200 万株月季及其他植物。
产品矩阵与多区域种植网络
Jackson & Perkins 当前的产品矩阵以月季为核心，覆盖杂种香水月季（Hybrid Tea）、丰花月季（Floribunda）、藤本月季（Climbing）、树状月季（Tree Rose）、灌木月季（Shrub）、微型月季（Miniature）及自有的 Simplicity® 系列，并延伸至铁线莲（Clematis）、孤挺花（Amaryllis）、球根花园（Pre-Planned Bulb Gardens）、盆栽植物、盆景、观叶植物、多肉植物以及吸引蝴蝶、蜂鸟与传粉昆虫的花园生态产品。活体礼品（Living Gifts）涵盖节日礼品篮、蜡封孤挺花、可种植贺卡等品类，构成区别于普通植物销售的差异化业务线。公司在美国加利福尼亚、亚利桑那、路易斯安那、北卡罗来纳四州及加拿大建立跨气候带的多区域种植网络，以充分利用各地自然条件、测试品种在不同环境下的表现并快速响应市场需求；同时裸根月季（Bare Root Roses，含嫁接型与自根型两种）与盆栽月季（Container Roses，2 夸脱及以上规格、带叶带花）两大产品形态覆盖春至秋季的种植窗口。原始 Jackson & Perkins 庄园（位于纽瓦克 High Street）于 2006 年被列入美国国家史迹名录（National Register of Historic Places），目前以 Perkins Park 与 Vintage Gardens Bed & Breakfast 的形式对公众开放，成为追溯品牌发源地的文化地标。
官网：https://www.jacksonandperkins.com/
Company Heritage and Brand Legacy
Founded in 1872 in Newark, New York, Jackson & Perkins is one of America’s oldest and most storied commercial rose nurseries, established by Charles Hinsdale Perkins (1840–1924) with financial backing from his father-in-law Albert E. Jackson (1807–1895). The operation began as a small wholesale truck farm selling strawberries, raspberries, and grapes to nearby nurseries and passing customers. Charles developed an interest in roses in 1882 and began experimenting with propagation and early hybridization. In 1901, the climbing rose Dorothy Perkins—named after his granddaughter and bred by E. Alvin Miller, the company’s first hybridizer—became one of the most widely planted roses in the world and earned the top honor from Britain’s Royal National Rose Society in 1908; it still graces the gardens of historic sites such as Windsor Castle. The town of Newark, NY, became known as the “Rose Capital of America,” drawing thousands of visitors each spring and summer to see the famous Jackson & Perkins rose gardens. In 1928, Charles’s nephew C. H. Perkins assumed the presidency and expanded the hybridization program, recruiting the French hybridizer Dr. Jean Henri Nicolas and later Eugene Boerner. The very term “floribunda”—now standard across the global rose industry—was coined by C. H. Perkins himself.
Rose Breeding Contributions and Iconic Cultivars
Jackson & Perkins cultivated a roster of hybridizers whose work shaped 20th-century American rose breeding, most notably Eugene Boerner—”Papa Floribunda”—and the prolific William Warriner. Boerner spent his entire 45-year career at the company, hybridizing more than 60 floribunda roses; 14 of these earned All-American Rose Selections (AARS) honors—11 during his lifetime and three posthumously. In 1939, he collected 10,000 cuttings from European growers, laying the genetic foundation for the company’s modern breeding program. Warriner developed 110 rose varieties over his career, generating more than 40 million plants sold and 20 AARS winners. Two of his cultivars, Medallion and Red Masterpiece, were selected by the United States Postal Service for commemorative postage stamps in 1978. The 1931 extension of plant-patent protection to nurseries—an industry-changing piece of legislation—was itself driven by large breeders including Jackson & Perkins. At the 1939 New York World’s Fair, the company’s 10,000-square-foot exhibit “A Parade of Modern Roses” displayed 8,000 roses and featured the dark-red floribunda World’s Fair, which became the winner of the very first AARS competition.
Birth of Mail-Order Rose Retailing and Modern Operations
Jackson & Perkins effectively invented mail-order rose retailing. During the 1939 World’s Fair, approximately 40,000 visitors purchased roses from the exhibit and asked the company to ship their plants home—unlocking a nationwide mail-order customer list and a brand-new plant-commerce channel. Within a few years, the company published its first catalog, transforming from a regional New York nursery into a national mail-order brand serving gardeners across the country. Ownership changed several times over the following decades—Harry and David acquired the business in 1973 and relocated operations to the West Coast—but the founding promise that every Jackson & Perkins plant is guaranteed to grow remains in force today. The company now operates as a modern full-service nursery brand offering roses, perennials, trees, shrubs, ground covers, bulbs, decorative garden gifts, tools, garden accessories, and plant care products, with a website that organizes its catalog by plant type, use case, and gifting occasion. Its blog publishes rose-care calendars, seasonal gardening advice, and gift-inspiration content. More than 2 million roses and other plants are shipped to customers each year.
Product Portfolio and Multi-Region Growing Network
Jackson & Perkins’s product portfolio is anchored by roses and extends across hybrid teas, floribundas, climbing roses, tree roses, shrub roses, miniature roses, and the proprietary Simplicity® series, complemented by clematis, amaryllis, pre-planned bulb gardens, container plants, bonsai, foliage houseplants, succulents, and pollinator-friendly garden offerings. Living gifts—holiday gift baskets, waxed amaryllis, plantable cards, and curated combinations—form a distinct business line that differentiates the brand from generic plant retailers. The company operates a multi-region growing network across California, Arizona, Louisiana, North Carolina, and Canada, leveraging each region’s climate strengths to test varieties in diverse conditions and respond flexibly to market demand. Bare-root roses (available as both grafted and own-root types) and container roses (typically 2-quart or larger, sold with established foliage) cover the spring-through-fall planting window. The original Jackson & Perkins estate on High Street in Newark was listed on the U.S. National Register of Historic Places in 2006 and is now open to the public as Perkins Park and the Vintage Gardens Bed & Breakfast, preserving the brand’s founding site as a cultural landmark.
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