英国 Apuldram 玫瑰公司 Apuldram Roses 是一家位于英格兰南海岸 West Sussex 郡 Chichester 镇附近 Apuldram 村一带的小型家庭玫瑰苗圃，至今已超过 40 年历史。苗圃把「Bringing you beautiful roses for over 40 years」作为对外口号，从裸根玫瑰到盆栽玫瑰都有持续供应。
苗圃的经营内容覆盖五块：盆栽玫瑰与裸根玫瑰销售、苗圃咖啡馆、园内活动（painting in the rose garden 等）、到宅玫瑰修剪服务（rose pruning service）、以及公开的玫瑰养护技术指南（Rose Care）。下面从苗圃沿革、产品线、园内活动、修剪与上门服务、品牌协作四个方面展开介绍。
关于 Apuldram Roses
Apuldram Roses 的核心位置在 West Sussex 郡 Chichester 镇郊的 Apuldram 一带，这一带靠近南唐斯国家公园（South Downs National Park），气候温和、土壤排水良好，是英格兰南海岸典型的玫瑰种植带。苗圃虽以零售为主要收入来源，但有四十余年的玫瑰品种经验，对英国各代栽培品种的优缺点都有第一手了解。苗圃自己也常年参加英国全国玫瑰展，几次获得奖牌。
「家庭经营」（family-run）是苗圃最核心的对外身份。从田间栽培、网店运营、咖啡馆服务到访客接待都由同一组家庭成员与少量长期员工完成，不依赖外部大型连锁结构。这种安排让苗圃在品种选品、栽培方式与顾客服务上都能保持较强的主观性。
产品线与价格
苗圃的产品按类型分为七个大类：Hybrid Tea Roses（杂交茶香玫瑰）、Floribunda Roses（多花玫瑰）、Climbing Roses（攀缘玫瑰）、Shrub Roses（灌木玫瑰）、Rambling Roses（蔓生玫瑰）、Ground Cover Roses（地被玫瑰）、Fragrant Roses（浓香玫瑰）。新近推出的品种以及适合阳台与露台的小盆栽则在 Patio Roses 与 Roses for Gifts 中。
大多数盆栽玫瑰单株价格在 £17.95 至 £19.95 之间，少量精品品种如 Wendy Cussons 售价 £21.95，Swany、Pheasant、Grouse 2000 等小型植株价格约 £15.95，套装礼盒与礼券（Gift Cards）则按面值计价。整段价位比英国一般花园中心（garden centre）略低，比线上批发商略高，处于英国家庭苗圃零售的典型区间。
每年 11 月是裸根玫瑰的发货季（bare root season），顾客可以提前几个月预订，让苗圃在合适的时间挖出整株并发货。这种销售方式比盆栽发货更经济，但需要顾客能在收到后立即下地栽种。
咖啡馆与园内活动
苗圃在主园区内设有一家小型咖啡馆（nursery café），提供茶饮、咖啡与家常蛋糕（homemade cake）。访客可以在园内散步后坐下来小憩，再继续逛品种展示区。咖啡馆的存在让苗圃不只服务于有购花需求的顾客，也吸收了周边居民的「逛园」流量。
Apuldram 每年安排多场园内活动：玫瑰花季中段举办的「Painting in the Rose Garden」系列让访客在玫瑰花丛中现场绘画；夏季会安排「Cheerful Chickens」等亲子友好日；冬季则有「Putting the Roses to bed」（帮助玫瑰入冬休眠准备）与「Make Your Own Christmas Wreath」等季节活动。这些活动在网站的活动页面列出，开放预订的场次接受单人、家庭或团体报名。
玫瑰修剪与上门服务
苗圃的玫瑰专家 Jonathan 为不方便亲到苗圃的顾客提供 at-home rose pruning service——按客户预约时间上门，对家庭或商业园林里的玫瑰进行专业修剪与整形。这种上门服务在英国小苗圃中并不常见，反映苗圃希望把经验分享给更广范围的顾客群，而不局限于上门购物者。
除上门服务外，苗圃网站也维护一组「Rose Care」系列文章，覆盖季节性管理（Between Seasons: Autumn、Bare Root Season、Winter Care for Your Roses）、日常技术（How To Deadhead Roses、How To Plant Bare Root Roses 等）以及常见病虫害识别。这些文章对自家庭院的园丁与初学者尤其有用，也常被其他园艺博客转载参考。
服务、会员与跨店
Apuldram 设有自己的会员与跨店支持项目：Loyalty Wheelbarrow 是苗圃的会员体系，每消费可累积积分换取后续折扣或礼品；Refer Friends 则是邀请新客户的激励项目，介绍成功的朋友与新朋友双方都可获得小额折扣。免费送货门槛设在 £60，是英国小型苗圃邮购的常见基线。
对英国更广的玫瑰网络而言，Apuldram Roses 与英国 Rose Society UK（gardeningeye.com/14372/）、Historic Roses Group（gardeningeye.com/14370/，本站前文已介绍）等组织保持平行联系；它也跟本地南海岸其他独立花园中心互通产品目录和季节活动，构成英格兰南海岸家庭苗圃生态的一个具体代表。
About Apuldram Roses
Apuldram Roses is a family-run rose nursery near Chichester in West Sussex, England, operating for more than forty years. Its tagline “Bringing you beautiful roses for over 40 years” reflects a long-running tradition of hands-on cultivation, national show participation and the occasional medal. The nursery combines retail rose production, a small on-site café, a programme of garden events, a residential pruning service and a set of public rose-care guides.
Product Range and Pricing
The nursery sells across seven rose categories: Hybrid Tea, Floribunda, Climbing, Shrub, Rambling, Ground Cover and Fragrant Roses, plus Patio Roses and Roses for Gifts. Potted roses typically retail between £15.95 and £21.95. The bare-root season begins each November, with pre-orders accepted from earlier in the year. Shipping is free within mainland UK on orders above £60.
Café and In-Nursery Events
The on-site nursery café serves tea, coffee and homemade cake alongside the plant area. Events include the seasonal Painting in the Rose Garden series, Cheerful Chickens family days, Putting the Roses to Bed workshops, and the Make Your Own Christmas Wreath session. All listed events are open to the public with advance booking and accept individuals, families and small groups.
Pruning Service and Rose Care Guides
Rose expert Jonathan runs an at-home rose pruning service for clients who prefer professional maintenance. The website also hosts a Rose Care article series covering between-season maintenance, bare root season workflow, deadheading, winter care, common pests and diseases. The guides are widely shared and used by hobbyist gardeners across the south of England.
Membership and Cross-Shop Programme
Apuldram’s loyalty scheme, the Loyalty Wheelbarrow, lets repeat customers accrue points toward future discounts. The Refer Friends scheme rewards both referrer and referee with small discounts on the next order. Apuldram maintains a parallel relationship with other South Coast independent garden centres and the wider UK rose community, including Rose Society UK and Historic Roses Group, sharing product information and seasonal event calendars.
Official Site: https://www.apuldramroses.co.uk/
Apuldram Roses, operating for more than forty years near Chichester in West Sussex, is a family-run English rose nursery offering potted and bare-root roses, an on-site café, in-garden events and a residential pruning service.
发表回复