德国 HAWITA 土壤和基质集团 – 百年家族园艺资材企业

公司概况

HAWITA 集团（HAWITA Gruppe GmbH）总部位于德国下萨克森州费希塔（Vechta），是一家拥有逾百年历史的家族企业，业务覆盖泥炭开采、培养土与基质生产、塑料花盆制造以及无纺布育苗钵等园艺资材领域。集团在德国和波罗的海地区共建有八处生产基地，员工超过 450 人，泥炭沼面积逾 4 500 公顷，制品销往全球 60 多个国家和地区。2023 年并入 Group DC 后，HAWITA 以独立子集团身份继续运营园艺业务，面向从家庭园艺爱好者到商业园艺生产者的整条”绿色产业链”提供产品和服务。

发展沿革

HAWITA 集团的根基可追溯到 20 世纪 20 年代：1926 年，Haskamp 家族在洛恩（Lohne）创立托夫工厂 B. Haskamp & Co.，同年 Tabeling 家族在费希塔注册成立 Erden- & Substratwerk Tabeling 公司，两条家族脉络日后合并成集团主干。1949 年第三家泥炭与基质工厂在劳特巴赫（Lauterbach）落成，1973 年两大家族共同收购 Drebber 托夫工厂。1991 年 HAWITA Gruppe GmbH 正式注册成立；其后陆续扩展至塑料花盆（technoplant，1993 年于埃姆施泰克 Emstek 创立）、无纺布育苗钵（Helmut Schneider GmbH，1996 年于昆泽尔绍 Künzelsau 创立）以及拉脱维亚生产基地（HAWITA Baltic，2000 年起在阿克尼斯泰 Akniste 等地设厂）。2012 年集团创始人之一的 Hans Tabeling 去世后由现任总经理接掌，2023 年完成与 Group DC 的合并，形成今日的国际化集团格局。

三大产品线

集团业务由三大产品线构成。其一是”Erden & Substrate”培养土与栽培基质，涵盖面向商业园艺生产的专业基质和面向家庭园艺的 Fruhstorfer Erde、HAWITA Flor®、Premium Erde、Ahrens Erde 等零售品牌，产品按花卉、盆栽、兰花、草本等不同用途细分成数十个配方，并提供无泥炭与减泥炭的可持续替代品。其二是”technoplant”塑料花盆系列，由位于埃姆施泰克的子公司生产，涵盖吊篮、阳台花箱、栽培容器、装饰花盆以及带储水功能的 Balconera 系列，还配套提供欧标托盘展示方案。其三是”Easypot”无纺布育苗钵，由昆泽尔绍工厂每年向欧洲苗圃供应近 5 亿只 2 至 7 厘米规格的育苗钵，使用后由集团的多趟回收清洗体系循环再用。

可持续发展

HAWITA 将自身定位为以家族责任驱动的可持续园艺供应商。在原料端，集团通过 PCR（消费后回收塑料）项目和自有堆肥体系减少对原生塑料和泥炭的依赖；公司还是 VEA “气候友好型中小企业”倡议成员，关注碳中和路径。在生态修复端，集团位于德国和拉脱维亚的泥炭开采区在采掘后均按远超当地法规要求的标准进行再自然化（Renaturierung），将废弃矿坑恢复为可重新蓄水的湿地。自 2023 年起，集团加入 Group DC 体系后，把可持续指标与各生产基地绩效挂钩，相关案例被纳入《Argumente》杂志等地方经济媒体的专访报道。

官网：https://www.hawita.de/

Company Overview

HAWITA Gruppe GmbH is a German family-owned enterprise headquartered in Vechta, Lower Saxony, focused on peat extraction, growing media and substrates, plastic plant containers, and fleece propagation plugs. The group operates eight production sites in Germany and the Baltic states, employs more than 450 people, manages over 4 500 hectares of peatland, and serves customers in more than 60 countries. Since its 2023 combination with Group DC, HAWITA has continued to run as an independent sub-group, supplying the entire “green industry” value chain from hobby gardeners to commercial nurseries.

Company History

The group’s roots reach back to the 1920s. In 1926 the Haskamp family founded the Torfwerk B. Haskamp & Co. in Lohne, and the same year the Tabeling family registered Erden- & Substratwerk Tabeling in Vechta — the two family lines that would later merge. A third peat and substrate works was established in Lauterbach in 1949, and in 1973 the families jointly acquired the Drebber peat works. HAWITA Gruppe GmbH was officially registered in 1991. The portfolio then expanded into plastic containers (technoplant, founded 1993 in Emstek), fleece propagation plugs (Helmut Schneider GmbH, founded 1996 in Künzelsau), and Baltic production through HAWITA Baltic in Latvia from 2000 onward. After the passing of founding family member Hans Tabeling in 2012, the current managing director took over the lead, and in 2023 the group completed its combination with Group DC.

Three Product Lines

HAWITA’s portfolio rests on three pillars. The “Erden & Substrate” line covers both professional substrates for commercial horticulture and consumer brands such as Fruhstorfer Erde, HAWITA Flor®, Premium Erde and Ahrens Erde, available in numerous blends for flowering, foliage, orchid and herb growing, plus peat-free and peat-reduced variants. The “technoplant” line, produced at the Emstek site, offers hanging baskets, balcony planters, cultivation pots, decorative containers and the Balconera self-watering series, with Euro-pallet display solutions for retail. The “Easypot” line, made at Künzelsau, supplies around 500 million fleece propagation plugs per year in 2 to 7 cm sizes to European nurseries, with used trays recovered, washed and reused through the group’s multi-trip returnable system.

Sustainability

HAWITA positions itself as a sustainability-led family supplier. The group runs PCR (post-consumer recycled) plastics and in-house composting programmes to cut virgin plastic and peat use, and is a member of the VEA “climate-friendly SMEs” initiative. On former peat workings in Germany and Latvia, the group carries out renaturation well beyond statutory requirements, restoring cut-away bogs into water-retentive wetlands. After joining Group DC in 2023, HAWITA links sustainability KPIs to each production site’s performance, with the programme featured in regional business media such as the Argumente magazine.

Official Site: https://www.hawita.de/