机构概况
Home&Garden 是一份来自荷兰的家居与园艺生活杂志，主题集中在住房、庭院、室内绿植、菜园与 DIY 实作上。2002 年由芬兰 Sanoma 集团旗下的荷兰分公司创办，面向对家居软装、园艺种植和生活美学感兴趣的读者，主刊为印刷版季刊或月刊。2014 年由专做杂志经营的 New Skool Media 从 Sanoma 手中整体收购，成为该出版集团旗下十九个杂志品牌之一。2017 年夏季主刊停印后，Home&Garden 作为品牌名由 New Skool Media 的数字媒体子公司 MediaGladiators 接手运营，转为以网站为主的在线内容形态，并持续更新家居改造、园艺种植和绿色生活方式类的图文内容。
历史沿革
Home&Garden 由 Sanoma 集团在 2002 年创办，是 Sanoma 旗下面向家居园艺读者的杂志品牌之一。2014 年，Sanoma 在荷兰进行战略调整，将包括 Home&Garden、Seasons、Knipmode、KIJK、Truckstar 等在内的十九个杂志品牌整体出售给新成立的 New Skool Media，新东家由资深媒体人 Rob Koghee 与 Cor Jan Willig 共同创办，相关编辑团队和数字业务一并转移，Home&Garden 的在线内容也由 New Skool Media 接手继续运营。2017 年夏季，New Skool Media 决定停办 Home&Garden 的纸质主刊，杂志印刷业务结束；同年后期，Home&Garden 的网站品牌由同集团旗下的数字媒体子公司 MediaGladiators 接管，作为独立站点持续运营至今，集团则在 2022 年并入比利时 Roularta Media Group 旗下在荷兰设立的 Roularta Media Nederland。
现状与运营
目前 Home&Garden 在荷兰和比利时的家居园艺爱好者中仍有一定影响力，主体业务以网站内容更新为主，覆盖住房整修、园艺种植、室内绿植、菜园和 DIY 实作等选题方向，由 MediaGladiators 编辑团队负责日常运营。商业方面，站点承接品牌内容、广告位与社交媒体合作，主要受众为对家居园艺生活方式感兴趣的中青年女性读者。网站本身仍标注荷兰与比利时读者作为核心读者群，同时设有 Klantenservice 客服邮箱供读者咨询订阅与配送问题，原纸质版是否会复刊则由运营方另行评估。
内容与栏目
站点内容按 Huis、Tuin、Planten、DIY 等几个大类组织文章：Huis 涵盖住宅能源、收纳、家具与照明等家居议题；Tuin 覆盖庭院装饰、露台、时令园艺工作与园艺活动；Planten 收录室内绿植、庭院植物以及菜园种植方面的实用内容；DIY 收录室内外动手做的教程与改造案例。读者可以在分类页面上按栏目翻阅往期文章，也可以通过站点底部的新刊订阅表单登记接收资讯邮件，原有纸质版订阅则改由集团客服统一对接处理。
关联与延伸
Home&Garden 网站隶属于荷兰 MediaGladiators 数字媒体公司，主要受众和内容方向与同集团旗下的 Seasons 等荷兰生活方式类杂志品牌形成互补；其纸质主刊与 New Skool Media 旗下其他家居、园艺和生活方式类刊物在历史上属于同一发行体系。读者如需了解荷兰与比利时地区其他家居园艺类杂志与平台，可在本站或通过站内的 Over Home&Garden 页面进一步查阅历史沿革与编辑团队信息。
Overview
Home&Garden is a Dutch home and garden lifestyle magazine and online platform covering interiors, gardening, houseplants, kitchen gardens and DIY projects for households. It was launched in 2002 as a print magazine by Sanoma’s Dutch division and operated as part of Sanoma’s consumer magazine portfolio in the Netherlands before being sold in 2014 to New Skool Media, a specialist publishing house founded by Rob Koghee and Cor Jan Willig to acquire nineteen magazine titles from Sanoma. After the print edition was discontinued in the summer of 2017, the Home&Garden brand continued as an online publication under MediaGladiators, the digital media arm of New Skool Media, and now forms part of the group’s portfolio under Roularta Media Nederland in the Netherlands.
History
Home&Garden was founded in 2002 by Sanoma as one of the Dutch consumer magazine titles in the group’s home and lifestyle portfolio. In 2014, as part of a strategic refocus of its Dutch magazine business, Sanoma sold nineteen titles — including Home&Garden, Seasons, Knipmode, KIJK and Truckstar — to New Skool Media, a publisher newly set up by Rob Koghee and Cor Jan Willig specifically for the acquisition. Editorial teams and digital activities transferred together with the brands, and New Skool Media continued to publish Home&Garden in print and online. In the summer of 2017 New Skool Media discontinued the Home&Garden print magazine; the website continued under MediaGladiators, the digital media subsidiary within the same group. In February 2022, New Skool Media was acquired by Roularta Media Group and on 1 November 2022 was merged into Roularta Media Nederland, its publishing arm in the Netherlands.
Status and Operations
Home&Garden today operates primarily as an online publication under MediaGladiators, with editorial coverage of home renovation, gardening, houseplants, kitchen gardens and DIY projects aimed at readers in the Netherlands and Belgium. The site carries brand content, display advertising and social media campaigns on behalf of advertisers, and reaches its audience mainly through category pages, social channels and a newsletter. Reader services such as subscription questions are handled through the group’s customer service desk. Whether to relaunch a print edition is being evaluated separately by the operator.
Content and Sections
The site organises its articles into a small set of recurring sections. Huis covers housing, energy, interior styling and storage. Tuin covers gardens, terraces, seasonal gardening tasks and garden events. Planten covers indoor houseplants, garden plants and kitchen garden crops. DIY collects hands-on projects and renovation ideas for both indoors and outdoors. Older articles remain accessible through the category archive pages, while readers can sign up for updates via the newsletter form in the site footer; legacy print subscription enquiries are handled by the group’s customer service.
Related
The Home&Garden website sits within the portfolio of MediaGladiators, the digital media subsidiary of New Skool Media (now part of Roularta Media Nederland), alongside other Dutch lifestyle and leisure titles that share the group’s distribution channels. Readers interested in Dutch and Belgian home and gardening press can find the editorial team, advertiser information and copyright notes via the Colofon, Adverteren and Copyright pages on the site itself.
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