
美国 Scotts Miracle-Gro 公司(NYSE:SMG,ScottsMiracle-Gro)是全球最大的草坪与园艺护理企业之一,总部位于俄亥俄州玛丽斯维尔(Marysville, Ohio)。公司于 1868 年由南北战争退伍军人奥兰多·麦肯·斯科特(O.M. Scott)创立,最初以销售纯净草籽起家,历经 158 年发展成为拥有 Scotts、Miracle-Gro、AeroGarden、Ortho、Tomcat 五大品牌的综合性园艺集团,业务遍及北美并出口全球。
历史沿革与品牌根基
1868 年南北战争老兵 O.M. Scott 在家乡俄亥俄州玛丽斯维尔开设五金店,将纯净草籽卖给当地农户。1907 年其子 Dwight 看到了草坪在美国生活中的作用,开创了邮购草籽的零售模式。1924 年首批零售产品发往底特律 J.L. Hudson 百货公司,1928 年开始在大众杂志投放广告。1946 年成立草坪研究部门(Lawn Research Division),1962 年成立斯科特培训学院(Scotts Training Institute)。1951 年,纽约园艺师奥托·斯特恩(Otto Stern)和广告人霍勒斯·哈格多恩(Horace Hagedorn)在纽约创立 Miracle-Gro 公司,专门开发园艺植物营养液。1986 年 The Scotts Company 在特拉华州正式注册,1992 年在纳斯达克 IPO,1995 年与 Miracle-Gro 合并并在 NYSE 以 SMG 代码挂牌。2005 年公司更名为 The Scotts Miracle-Gro Company。
旗下品牌与产品矩阵
ScottsMiracle-Gro 旗下拥有 Scotts、Miracle-Gro、AeroGarden、Ortho、Tomcat 五大核心品牌。Scotts 主打家用草坪护理,覆盖草籽、肥料、害虫防治全系列;Miracle-Gro 专注盆栽植物营养和室内外园艺土壤,2024 年推出含本地可循环绿废料的有机菜园土壤;AeroGarden 总部位于科罗拉多州博尔德(Boulder, Colorado),以水培技术实现室内香草与蔬菜种植,2020 年公司完成对该品牌的全面收购;Ortho 创立于 1907 年,1999 年被公司收购,专注于家庭害虫防治与景观维护;Tomcat 于 2013 年从 Bell Laboratories 购入,主营啮齿动物诱捕防控。2016 年公司与北美最大蔬菜种苗商 Bonnie Plants 成立合资企业,2024 年重启 O.M. Scott and Sons 品牌专注天然成分与可回收纸包装草坪产品。
研发创新与行业荣誉
1946 年斯科特成立草坪研究部门,奠定了草坪科学的基础研究;1959 年首创”不满意退款”保证(Money Back Guarantee),1970 年升级为正式命名的”No-Quibble”消费者保障,开通了消费者服务热线;1979 年 Miracle-Gro 在霍勒斯·哈格多恩参演的首支电视广告中亮相;1992 年公司支持建立的”Farms for City Kids”非营利项目以佛蒙特州的 Spring Brook 农场为基地开展青少年食农教育;2005 年在内部推出 Live Total Health 员工健康计划;2017 年成立 Scotts Miracle-Gro 基金会,2018 年庆祝公司 150 周年;2026 年 6 月 Nate Baxter 接任总裁兼首席执行官,延续 158 年来由家族与职业经理人共同主导的治理结构。
国际化与社会责任
ScottsMiracle-Gro 的产品覆盖北美主流零售渠道并出口至全球多个园艺市场,公司通过”GroMoreGood”企业责任策略将可持续发展的承诺贯穿到产品全周期。集团一方面投资负责任的农药使用和泥炭资源管理(peat stewardship),另一方面积极保护授粉昆虫栖息地。Scotts Miracle-Gro 基金会自 2017 年成立以来持续资助学校园艺教育与城市绿色项目,公司员工则通过”Give Back to Gro”志愿项目每年带薪投入社区服务。董事会方面,2026 年 6 月由 Nate Baxter 接任总裁兼首席执行官,长期推动集团在天然成分、可回收包装与水培创新等方向上的转型。
The Scotts Miracle-Gro Company (NYSE: SMG), commonly known as ScottsMiracle-Gro, is one of the world’s largest lawn and garden care enterprises, headquartered in Marysville, Ohio. Founded in 1868 by Civil War veteran Orlando McLean Scott as a hardware store that sold weed-free grass seed to local farmers, the company has grown over 158 years into a diversified horticultural group that owns five flagship brands — Scotts, Miracle-Gro, AeroGarden, Ortho, and Tomcat — serving consumers across North America and export markets worldwide.
Company History and Brand Roots
In 1868, Civil War veteran O.M. Scott opened a hardware store in his hometown of Marysville, Ohio, where he sold weed-free grass seed to local farmers. In 1907 his son Dwight recognized the emerging role of lawns in American life and began selling grass seed by mail. Scotts shipped its first retail order to Detroit’s J.L. Hudson department store in 1924 and placed advertisements in popular magazines in 1928. The company founded its Lawn Research Division in 1946 and the Scotts Training Institute in 1962. In 1951, New York nurseryman Otto Stern and advertising executive Horace Hagedorn established the Miracle-Gro company to make beautiful gardening accessible to everyone. The Scotts Company was incorporated in Delaware in 1986, completed its NASDAQ IPO in 1992, merged with Miracle-Gro in 1995, and began trading on the NYSE under the ticker symbol SMG that same year. The company adopted its current name, The Scotts Miracle-Gro Company, in 2005.
Brand Portfolio and Product Matrix
ScottsMiracle-Gro operates five core brands. Scotts anchors residential lawn care with grass seed, fertilizer, and weed-control products. Miracle-Gro leads the company’s potting mix and plant-food lines and in 2024 launched a raised-bed organic garden soil that incorporates locally sourced upcycled green waste. AeroGarden, headquartered in Boulder, Colorado, uses hydroponic technology to grow herbs and vegetables indoors and became a wholly owned brand in 2020 after initial investments in 2013 and 2016. Ortho, founded in 1907 and acquired by Scotts in 1999, focuses on insect control and landscape protection. Tomcat, acquired from Bell Laboratories in 2013, targets rodent control. In 2016, the company formed a joint venture with Bonnie Plants, the largest U.S. grower of vegetables and live goods, and in 2024 it relaunched the O.M. Scott and Sons brand with natural-ingredient, drought-tolerant grass seed packaged in 100% recyclable paper.
Research Innovation and Industry Leadership
The 1946 founding of the Lawn Research Division laid the foundation for evidence-based turfgrass science. In 1959 the company introduced the Money Back Guarantee that in 1970 became the formal No-Quibble Guarantee, supported by a dedicated consumer helpline. Miracle-Gro’s first television advertisements ran in 1979, featuring co-founder Horace Hagedorn. In 1992 the Hagedorn Foundation established Farms for City Kids, a nonprofit that hosts schoolchildren at Spring Brook Farm in Vermont for hands-on agricultural education. The internal Live Total Health program launched in 2005, the Scotts Miracle-Gro Foundation was created in 2017, and the company celebrated its 150th anniversary in 2018. In June 2026 Nate Baxter was appointed president and CEO, continuing a 158-year governance tradition that blends family stewardship with professional management.
Global Reach and Corporate Responsibility
ScottsMiracle-Gro products reach consumers across North American retail channels and extend into gardening markets worldwide. The company’s GroMoreGood strategy embeds sustainability across the product life cycle, with explicit commitments to responsible pesticide use, peat stewardship, and the protection of pollinator habitat. Since its founding in 2017, the Scotts Miracle-Gro Foundation has funded school gardening education and urban greening programs, while employees contribute paid volunteer hours each year through the Give Back to Gro initiative. In June 2026 Nate Baxter was appointed president and CEO, continuing the company’s long-term emphasis on natural ingredients, recyclable packaging, and hydroponic innovation.








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