1948 年起步的家族苗圃
奥地利下奥地利州 Baumgarten 有一家做多年生植物的苗圃，中文可译作哈默特苗圃。这家苗圃 1948 年由 Emmerich Hameter 创办，起初只是一家花园设计公司，因为主人喜欢多年生植物，一点点变成了苗圃。1962 年女儿 Helga Kottik 进了公司，后来接手经营。现任负责人 Alexander Schmidhammer 1988 年到这家苗圃做事，2004 年从母亲手里接过公司，2005 年加入 Stauden Ring 联盟。如今的 Hameter GmbH 有 28 名员工，生产面积 3.5 公顷，自家的幼苗在苗圃里繁殖、上盆、养护，苗圃自己也拍了不少这类苗盘照片。
只做专业渠道，不做个人零售
站上把话写得很直白：我们是给专业客户供货的苗圃，不做个人零售。客户是园艺行业里的专业商家，主要是花园中心、园林绿化工程公司和园艺批发市场。苗圃公开的营业时间是周一到周五上午八点到十二点、下午一点到四点，三月到六月以及九月、十月改成上午七点开门、下午开到五点。这是一家把精力全放在生产环节上的苗圃，不建面向终端园丁的零售门店。
商品目录里的三个数字
关于这家苗圃有多大规模，站上有三个数字，口径各不相同。一是首页写的「一千八百多个品种」，说的是苗圃里等着被人用掉的品种数量；二是网店带筛选条件的商品页当前显示 2476 件商品；三是把商品列表页逐页抓下来数一遍，共有 2893 条商品链接，扣掉陈列架、价格牌这类销售道具，剩下 2882 条是植物，分属 468 个属。站上没有解释这三个数字之间的差额，引用时最好说明是哪一档。
按属统计，数量排在最前面的依次是郁金香属（Tulipa）297 个商品、水仙属（Narcissus）99 个、鸢尾属（Iris）78 个、葱属（Allium）77 个、老鹳草属（Geranium）63 个、番红花属（Crocus）63 个、紫菀属（Aster）62 个、百合属（Lilium）62 个、玉簪属（Hosta）54 个。球根类在整份目录里占的份量很重，站上的导航也把球根单列成一个入口。筛选维度分得很细，除了花色、花期、株高、光照、土壤酸碱度和需水量，还有香味、可食用、耐旱、耐盐、抗蜗牛、无毒、四季常绿、蜜源这类特征标签，最细能选到生长习性是丛生还是匍匐。目录一共分出 30 个商品类目，从花卉多年生植物、地被、屋顶绿化到蕨类、观赏草、厨房用植物、水生植物和现成绿篱都有。
生态栽培与自有繁殖
苗圃把自己的生产方式概括成一句「每年更绿一点」。具体做法有这么几条：只用生物肥料；苗圃基质从很多年前就开始减泥炭，现在对外标称减了一半；用蚯蚓堆肥茶这类投入品给苗做健壮处理，让植株更耐病虫害；苗木只用可重复周转的容器出货，花盆回收之后重新使用；新装了一套光伏板，自己发的电给 12 辆电动车充电。幼苗由苗圃自己繁殖，站内新闻里贴出来的照片，大多是刚扦插、刚移栽的苗盘。
给专业客户准备的工具与服务
苗圃给专业客户准备的东西比苗本身还多。Beetplaner 是一套花境规划工具，直接读取苗圃的实时库存，所以规划出来的品种当场就能下单，不会开出买不到的货。这个工具 2023 年在柏林拿了 TASPO 奖的年度 B2B 产品创意奖，是苗圃和 Stauden Ring 的伙伴一起领的。配送分两条线：园林绿化工程这一头按工地分拣、直接送到工地；花园中心那一头按陈列区分好再发货。库存每周全部盘一遍并评估品质，盘点的数据每天多次自动同步到网店。手机 App 可以扫标签上的商品条码直接跳到对应品种页，绿化工程公司还能在工地现场直接下单。站上还办过面向客户的研讨会，2023 年那一场来了 128 家公司 374 位参会者。
A family nursery that started in 1948
Hameter is a perennial plant nursery in Baumgarten, Lower Austria, founded in 1948 by Emmerich Hameter. It began as a small garden design company and gradually turned into a nursery, because the founder had a lasting interest in herbaceous perennials. His daughter Helga Kottik joined in 1962 and later took over the business. Alexander Schmidhammer, the current head, joined in 1988 and took over from his mother in 2004. The nursery joined the Stauden Ring alliance in 2005. Today Hameter GmbH runs 28 staff on 3.5 hectares of production ground, raising its own young plants from propagation through potting and aftercare.
Wholesale only, no retail counter
The site states its position plainly: this is a nursery for professional customers, with no private sales. Its clients are trade buyers, mainly garden centres, landscaping contractors and wholesale horticulture businesses. The nursery publishes opening hours of Monday to Friday, 8am to 12pm and 1pm to 4pm, with longer hours from 7am to 5pm in March to June and in September and October. This is a nursery that puts its effort into production rather than building a retail shop for end gardeners.
Three different catalogue counts
There are three numbers for the size of this nursery, and they do not measure the same thing. The home page says the nursery holds more than 1800 varieties ready to be used. The filtered webshop page currently shows 2476 items. Crawling the product listing page by page gives 2893 product links, of which 11 are sales aids such as display stands and price labels, leaving 2882 plant entries spread across 468 genera. The site does not explain the difference between the three, so it is worth saying which figure you are citing.
By genus, the largest counts are tulips with 297 items, daffodils with 99, irises with 78, ornamental onions with 77, cranesbills with 63, crocuses with 63, asters with 62, lilies with 62 and hostas with 54. Bulbs carry a heavy share of the whole list, and the navigation gives them a section of their own. The filtering is unusually detailed: besides flower colour, flowering period, plant height, light, soil pH and water demand, there are labels for scent, edible use, drought tolerance, salt tolerance, snail resistance, non-toxicity, evergreen habit and bee forage, going down to whether a plant spreads by rhizomes, grows as a clump or forms a mat. The catalogue is split into 30 product categories, covering flowering perennials, groundcovers, roof greening, ferns, ornamental grasses, edibles, aquatic plants and ready-made hedges.
Growing practices and own propagation
The nursery sums up its production approach as greener every year. In practice it means using only organic fertilisers, having reduced the peat content of its growing media for years to a claimed half of what it was, applying inputs such as vermicompost tea to keep plants vigorous and resistant to pests and disease, shipping plants only in reusable containers and taking the pots back for reuse, and running a newly installed photovoltaic system that charges the 12 electric vehicles on site. Young plants are raised in house, and most of the photographs the nursery posts show freshly cut and freshly potted young plants.
Tools and services for trade customers
What the nursery offers trade customers goes well beyond the plants themselves. Beetplaner is a border planning tool that reads the nursery’s live stock figures, so every plant a plan calls for can actually be ordered on the spot. The tool won the TASPO award for B2B product idea of the year in Berlin in 2023, taken jointly by the nursery and its Stauden Ring partners. Delivery runs on two lines: for landscaping contracts the plants are picked per site and delivered straight to the construction site; for garden centres they are sorted by display area before dispatch. Stock is counted in full every week and quality assessed, and the results are synced to the webshop several times a day. A phone app reads the barcode on a plant label and takes you straight to that variety, and landscape contractors can place orders from site. The nursery also runs customer seminars; the 2023 event brought 374 participants from 128 companies.
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