中国 兰花博览园 (China Orchid Exhibition and Trade Park) – 成都国兰产业综合平台

中国兰花博览园（China Orchid Exhibition and Trade Park）由四川博览兰花有限公司运营，是一座位于四川省成都市锦江区三圣花乡的国兰产业综合园区，以兰花培育、商贸流通、文化推广、观光体验一体化的现代化形态，将国兰文化与产业运营结合于同一主题园区之中。园区总占地约 200 亩，是国内规模化的国兰种植基地之一，也是该公司在 2009 年选址建立的”产、研、销、展、旅”综合性兰花产业平台。

平台定位与组织业务

中国兰花博览园依托四川博览兰花有限公司的运营体系，下设营销中心、园区经营中心、兰园栽培中心三大业务板块，组建了来自四川大学、四川农业大学、四川省农科院等高校与科研机构的工作团队。平台以”科学种植、规范管理、诚信经营、铸国兰品牌”为运营目标，致力于规模化培育、系统化栽培与全国营销渠道建设，业务覆盖港澳台地区与日韩等国兰消费市场，是国内规模化国兰产业平台的代表案例之一。

创始人陈映良与产业积累

公司创始人陈映良先生自少年起随祖父习兰，长期从事下山兰采集与批发生意，1980 年代中期拜成都市养兰名家陈永贵先生为师，系统掌握了国兰品种识别、栽培、水肥管理与肥料配制等知识。2002 年成立四川西部陈映良兰花有限责任公司，建立专事兰花养殖基地，栽培西部红牡丹、中华奇鳞、渝蕊、永芳梅、岷江荷、西部荷王、骄子梅、海棠红梅、西部红梅、花恒奇蝶、晴隆蝶、巴蜀彩蝶、三江红日等新奇特品种逾十万苗，并发明”兰花透气罩”（塑料沥水器）取得国家专利。2001 年创办”中国兰花”网站（orchids.com.cn），也是当时国内唯一中英文同步的国兰类专业站点。

兰花文化典藏与兰艺推广

博览园将兰文化推广列为核心业务方向之一，平台以”引领兰花市场、弘扬国兰文化、推动兰花产业的蓬勃发展”为企业使命，配套出版《西部兰花》《西部兰艺》《名人名兰》《红河兰花荟萃》《中国名兰录》《兰谱》等专业刊物与历届中国兰花博览会会刊；网站”兰花文化”频道系统整理兰花历史、栽培管理、病虫防治知识专栏，并设”书画””名人赏兰””诗歌”专题，将兰艺融入传统文化语境。2007 年增设免费移动短信平台，第一时间为全国兰友提供季节性栽培养殖技术与市场投资讯息，是国内较早开展数字化兰艺推广的产业平台之一。

产业延伸与园区发展

博览园凭借规模化的国兰种植体系与稳定的销售网络，兰花销售额年均近 2 亿元，并被成都市兰花协会授予”中国兰花博览园兰花种植实验基地”称号。2012 年起在基地内开办兰花交易区，平台正积极探索以会展度假、观光旅游、兰文化创意产业等多元形态推广兰文化，使国兰从专业圈层走向大众生活方式。多年产业积累与持续的园区运营，使其在国兰产业平台中具有稳定的代表性与参考价值。

China Orchid Exhibition and Trade Park (中国兰花博览园), operated by Sichuan Bolan Orchid Co., Ltd., is a modern Chinese Cymbidium industry complex located in Sansheng Huaxiang, Jinjiang District, Chengdu, Sichuan. Covering approximately 200 mu (about 33 acres), the park integrates orchid cultivation, commercial trading, cultural promotion, and visitor experience into a single themed industrial platform, founded in 2009 to combine traditional Chinese orchid (Guo Lan) culture with a contemporary commercial operation model.

Platform Positioning and Organizational Services

The park operates through three main divisions under Sichuan Bolan Orchid: a marketing center, a park management center, and a cultivation center. Its professional team draws on researchers and graduates from Sichuan University, Sichuan Agricultural University, and the Sichuan Academy of Agricultural Sciences. Following the operating principles of scientific cultivation, standardized management, honest trading, and building a national Guo Lan brand, the platform operates at scale with a nationwide distribution network covering Hong Kong, Macao, Taiwan, Japan, and South Korea, and is widely regarded as one of the representative large-scale Guo Lan industry platforms in China.

Founder Chen Yingliang and Industry Accumulation

Founder Chen Yingliang began learning orchid cultivation from his grandfather as a teenager, working in wild-orchid collection and wholesale trade for years before formally studying under Chengdu orchid master Chen Yonggui in the mid-1980s. In 2002, he established Sichuan Western Chen Yingliang Orchid Co., Ltd., building a dedicated orchid cultivation base that produced more than 100,000 plants of distinctive varieties including Western Red Peony, Chinese Strange Scale, Yurui, Yongfang Mei, Minjiang He, Western Lotus King, Jiazi Mei, Begonia Red Mei, Western Red Mei, Hua Heng Qi Die, Qinglong Die, Bashu Color Die, and Sanjiang Red Sun. He also invented the orchid breathable pot insert (a plastic drainage device) that received a national patent. In 2001, he launched the China Orchid website (orchids.com.cn), at the time the only bilingual Chinese-English specialist Guo Lan site in the country.

Orchid Culture Collection and Art Promotion

Cultural promotion is one of the platform’s core business directions, guided by the mission of leading the orchid market, promoting Guo Lan culture, and driving the vigorous development of the orchid industry. The platform has published specialized periodicals including Western Orchid, Western Orchid Art, Famous People and Famous Orchids, Honghe Orchid Collection, China Famous Orchid Record, and Orchid Spectrum, along with the proceedings of multiple national orchid expositions. The website’s Orchid Culture section systematically curates orchid history, cultivation management, and pest control knowledge, complemented by dedicated channels for calligraphy, orchid appreciation by notable figures, and classical poetry, integrating orchid art into traditional cultural context. In 2007, the platform launched a free mobile SMS service, providing nationwide orchid enthusiasts with seasonal cultivation techniques and market information in real time, and was among the earliest Chinese Guo Lan platforms to adopt digital cultural outreach.

Industry Extension and Park Development

Leveraging its scaled cultivation system and stable sales network, the park reports an average annual orchid sales revenue approaching 200 million RMB, and has been recognized by the Chengdu Orchid Society with the designation of Orchid Cultivation Experimental Base. From 2012, an on-site orchid trading area was added to the park, and the platform continues to explore diversified formats including expo tourism, sightseeing, and orchid-culture creative industries, working to bring Guo Lan from a specialist circle into broader everyday life. Years of continuous industry accumulation and park operation have established it as a stable and representative case within China’s Guo Lan industry platform landscape.

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