公司概况
IINIWA 公司 (株式会社いい庭, 日本公司形态称谓) 创立于 2002 年 9 月, 总部位于日本广岛县广岛市佐伯区倉重一丁目 144-1, 2005 年 10 月完成法人化。公司以”观叶植物专门店 (観葉植物専門店, 日文称谓)”为定位, 主营业务涵盖植物与杂货销售、环境绿化工程, 注册资本 1,000 万日元, 员工 5 名 (2018 年 11 月数据), 现任代表取缔役 (日本公司职务称谓) 为定木纳, 取引银行 (日文称谓,即业务往来银行) 包括广岛银行、山口银行、广岛信用金库与 Japannet 银行。e-28.jp 是其 Jimdo (日本本土自助建站平台) 自营官网, 自 2002 年起以 iiniwa.jp 域名 (いい庭的罗马字拼写) 开始 Web 专营, 2004 年 1 月入驻乐天市场 (Rakuten, 日本电商平台), 2004 年 4 月开设首家实体店铺帕塞拉店 (Pasela, 百货店名), 此后逐步发展为以五日市温室店 (IINIWA 在广岛市佐伯区的总部) 为本部、广岛 ACTUS 店 (IINIWA 位于 ACTUS 家居卖场内的店铺) 为旗舰的双店格局。
门店与网络服务
IINIWA 目前在广岛运营两家实体店铺: 本部五日市温室店 (广岛市佐伯区倉重 1-144-1, 紧邻西广岛 Bypass 公路, 临当地寿司餐厅”おんまく寿司”与”水災桥”路口) 与广岛 ACTUS 店 (广岛市南区宇品海岸 3-12-17/3-12-28, 分为 Green Style Shop IINIWA 本馆与 Green Natural Shop IINIWA 新馆)。五日市温室店提供现场”顾客自选植物即时换盆” (日文原文”お好みの植物を鉢にその場で植え替え”) 服务, 适合开张贺礼、新居落成、馈赠友人等场景; ACTUS 広島店于 2005 年 12 月开业、2011 年 11 月开设新馆, 至 2016 年迎来 11 周年纪念。Jimdo 自营站 e-28.jp 提供产品介绍、新货到店 (入荷) 资讯、营业日历、园艺教室开课通知与配送/支付条件查询, 顾客可通过网站与实体店双渠道选购。
植物种类与产品特色
IINIWA 以观叶植物为核心品类, 兼营多肉植物、食虫植物与浆果类果树, 主要产品系列包括: 琴叶榕 (日文: ウンベラータ, Ficus umbellata, 店内有 3.5 m 大型株供应, 远销九州地区)、榕树 (日文: ガジュマル, Ficus microcarpa)、琴叶橡皮树 (日文: カシワバゴム, Ficus lyrata)、龟背竹 (日文: モンステラ, Monstera deliciosa)、龙血树 (日文: ドラセナ, Dracaena, 包括パラオ品种)、虎尾兰 (日文: サンスベリア, Sansevieria, 2016 年 11 月记录到キルキー亚种开花)、槐树 (日文: ソフォラ・リトルベイビー, Sophora Little Baby)、玉露 (日文: ハオルチア, Haworthia, 玉露类多肉)、雷神 (日文: アガベ・雷神, Agave potatorum, 多肉)、石莲花 (日文: エケベリア, Echeveria, 2015 年 9 月记录ペルシダ亚种开花)、仙人掌 (日文: サボテン, Cactus)、狄克属 (日文: ディッキア, Dyckia)、空气凤梨 (日文: エアープランツ, Tillandsia)、食虫植物 (Carnivorous plants)、覆盆子 (日文: ラズベリー, Rubus idaeus)、蓝莓 (日文: ブルーベリー, Vaccinium)、菲油果 (日文: フェイジョア, Feijoa)、橄榄 (日文: オリーブ, Olea europaea)、草莓树 (日文: ストロベリーツリー, Arbutus unedo)、智利南洋杉 (日文: モンキーパズル, Araucaria araucana)、依兰 (日文: イランイラン, Cananga odorata, 也作依兰花)、咖啡树 (日文: コーヒー, Coffea)、爱心球兰 (日文: ハートホヤ, Hoya kerrii)、米兰花 (日文: チャラン, Aglaia odorata)、椒草 (日文: ペペロミア, Peperomia)、大岩桐 (日文: シンニンギア, Sinningia)、玉荷包 (日文: ディスキディア, Dischidia)、灯笼草 (日文: カランコエ, Kalanchoe, 含シンセパーラー与花つき品种)、芦荟 (日文: アロエ, Aloe)、旅人蕉 (日文: オーガスタ, Strelitzia nicolai)、常春藤 (日文: アイビー, Hedera, 含雪ホタル品种) 等, 同时销售陶瓷花盆 (陶器鉢) 与植物养护杂货。
园艺教室与服务理念
IINIWA ACTUS 広島店定期开设”园艺教室” (日文: 園芸教室), 提供植物换盆 (植替え)、整形修剪 (仕立て直し) 与养护咨询等课程, 2015 年 2 月推出新菜单, 2016 年 9 月开设广岛店专场, 由店长山本 (五日市温室店店长) 主理。店铺推崇”实物植物带来的独特喜悦” (日文: 実物の特典), 在母亲节 (母の日)、圣诞花环 (クリスマスリース)、中元节礼 (お中元)、新店开业、新居乔迁等节点提供礼品包装与个性化定制。服务理念强调”植物换盆与详细养护咨询请至五日市温室店” (日文: 植物の植替えや育て方の詳しいご相談は五日市温室店へ), 通过实体店铺观察与专业建议, 帮助顾客从”室内观叶植物活力下降” (日文: 部屋の観葉植物の元気がなくなってきた) 等常见问题中找到针对性方案, 实现”有品位的绿植” (日文: センスのよいグリーン) 的生活提案。整体而言, IINIWA 公司以”真实植物的疗愈与对生活的点缀” (日文: 実物植物の癒しと暮らしへの彩り) 为核心理念, 通过实体温室、园艺教室与 Jimdo 自营站的三位一体模式, 自 2013 年 10 月迁址以来持续开展周年纪念促销、夏季促销/Garage Sale 等本地化活动, 已成为广岛地区观叶植物文化的重要据点。
Company Overview
Kabushiki-gaisha IINIWA was founded in September 2002 as a foliage plant specialist store and was incorporated in October 2005. The company is headquartered at 1-144-1 Kurashige, Saeki-ku, Hiroshima, Hiroshima Prefecture, Japan, with paid-in capital of 10 million yen and a team of 5 staff members (as of November 2018). Its principal business covers the sale of plants and lifestyle goods as well as environmental greening projects. The current representative director is Sadaki Osamu. The company started its web-only operation in 2002 under the iiniwa.jp domain, joined the Rakuten marketplace in January 2004, opened its first physical store (Pasela) in April 2004, and has since grown into a two-store operation centered on the Itsukaichi Greenhouse Store and the ACTUS Hiroshima Store.
Store Network and Online Service
IINIWA operates two physical stores in the Hiroshima area: the Itsukaichi Greenhouse Store, the headquarters at 1-144-1 Kurashige, Saeki-ku, located along the Nishi-Hiroshima Bypass near the Mizuzenbashi intersection; and the ACTUS Hiroshima Store at 3-12-17 and 3-12-28 Ujina-kaigan, Minami-ku, which is split into the Green Style Shop IINIWA main building and the Green Natural Shop IINIWA annex. The Itsukaichi Greenhouse Store offers an on-the-spot repotting service, allowing customers to choose their preferred plant and have it potted on site, an option often used for housewarming gifts, business openings, and presents for friends. The ACTUS Hiroshima Store opened in December 2005, with the annex added in November 2011, and celebrated its 11th anniversary in 2016.
The e-28.jp Jimdo self-operated site complements the brick-and-mortar stores with product introductions, fresh-arrival notices, business calendars, gardening class schedules, and shipping and payment information. Together the two physical locations and the website form a tri-channel service network that allows customers to research, purchase, and pick up plants in person, and to arrange delivery through the company’s online ordering system.
Plant Selection and Product Highlights
The store’s core assortment centers on foliage houseplants and extends to succulents, carnivorous plants, and berry-producing fruit trees. Representative offerings include Ficus umbellata (available in specimens up to 3.5 m, shipped across the Kyushu region), Ficus microcarpa, Ficus lyrata, Monstera deliciosa, Dracaena (including the Palao cultivar), Sansevieria (the Kirkii subspecies was recorded flowering in November 2016), Sophora Little Baby, Haworthia, Agave potatorum, Echeveria (with the Percida subspecies flowering in September 2015), cactus, Dyckia, Tillandsia, carnivorous plants, raspberry, blueberry, feijoa, olive, Arbutus unedo (strawberry tree), Araucaria araucana (monkey puzzle), Cananga odorata (ylang-ylang), coffee, Hoya kerrii (heart-leaf hoya), Aglaia odorata, Peperomia, Sinningia, Dischidia, Kalanchoe (including the Cynthsepala and flowering varieties), Aloe, Strelitzia nicolai, and Hedera (with the Snow Firefly cultivar). Ceramic planters and plant care accessories are also available.
Gardening Classes and Service Philosophy
The ACTUS Hiroshima Store regularly hosts gardening classes covering repotting, formative pruning, and plant care consultation, with a refreshed curriculum introduced in February 2015 and an additional class series launched in September 2016. Store manager Yamamoto leads sessions at the Itsukaichi Greenhouse Store. IINIWA positions its offering around the tangible joy that living plants bring, providing gift wrapping and customization for Mother’s Day, Christmas wreaths, Obon gifts, new business openings, and housewarmings. The service philosophy emphasizes bringing customers from everyday plant-care questions to confident ownership of stylish greenery through in-person observation at the physical stores combined with professional advice. Overall, since relocating the Itsukaichi Greenhouse Store in October 2013, Kabushiki-gaisha IINIWA has built a tri-channel service model linking two physical stores, the Jimdo self-operated site, and recurring gardening classes. Annual events such as the 2016 summer sale, Garagesale, and 11th-anniversary promotions have reinforced the company’s standing within the Hiroshima plant community, where it now serves as a local landmark for foliage-plant culture.
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