机构概况
荷兰德鲁伊特鲜花创新公司（De Ruiter Innovations B.V.）是一家总部位于阿姆斯特丹附近 Amstelveen 的玫瑰育种与种苗繁育企业，专注开发切花玫瑰、盆栽玫瑰、喷雾玫瑰、矮丛玫瑰、庭院玫瑰以及切花与盆栽金丝桃、袋鼠爪、绣球等花卉品类。公司前身为德鲁伊特家族 1912 年在荷兰南部 Hazerswoude-Dorp 创立的苗圃，目前由育种、测试、生产和全球销售团队组成，在荷兰、肯尼亚、埃塞俄比亚、厄瓜多尔、哥伦比亚和中国云南玉溪设有运营机构，并通过 13 家代理与 4 大区代表处覆盖全球客户。
历史沿革
公司创始人 Gerrit de Ruiter（1892–1965）原是一名 Boskoop 地区的苗圃经营者，业余种植小朵型月季（polyantha roses），1917 年从 ‘Orléans Rose’ 的玫红色变种中选育出深红色突变 ‘Miss Edith Cavell’，由此进入玫瑰育种领域。1965 年 Gerrit 去世后，由其子 Gijs 与 Leen 继续运营，1985 年公司更名为 ‘De Ruiters Nieuwe Rozen’，1986 年由 Anton Pouw 接手，1992 年改称 ‘De Ruiter New Roses International’，2001 年正式启用现名 ‘De Ruiter Innovations’。2015 年获荷兰国王威廉-亚历山大授予 “Purveyor to the Royal Household”（皇家供货商）称号。
育种体系
公司在荷兰、肯尼亚、埃塞俄比亚、厄瓜多尔和哥伦比亚分别建有测试站，把不同海拔和气候条件下玫瑰的表现纳入选育评价体系，重点指标包括花色稳定性、花苞形态、产花量、抗病性、瓶插寿命与运输表现。研发团队把传统杂交经验与数据驱动的选择方法结合，每年向市场推出多个新品系，产品库现涵盖 516 个已商业化品种，包括 Red Naomi 区段的 Ever Red、Revolution，East Africa 高海拔区段的 Mandala，哥伦比亚种植条件下的 Happy Mood，以及庭院与高端零售定位的 X‑Pression 系列。
全球布局
公司在六个国家设立直接运营办公室，分别位于荷兰 Amstelveen（总部）、肯尼亚、埃塞俄比亚、厄瓜多尔、哥伦比亚和中国云南玉溪（Yuxi De Ruiter Flower Co. Ltd），并通过澳大利亚、巴西、哥斯达黎加、危地马拉、匈牙利、印度、意大利、日本、墨西哥、南非、韩国、台湾、美国以及津巴布韦/赞比亚/乌干达等地区的代理机构开展当地销售与技术服务工作，欧洲、非洲、南美洲与中国另设有大区代表处协调区域事务。
认证与责任
公司遵循 ISO 9000 质量体系认证以及 Fairtrade 与 MPS 等花卉行业可持续标准，把员工培训、研究投入与环境保护作为企业社会责任的长期投入方向。研发环节注重抗病性状与可运输性，以减少生产端的化学投入和流通端的损耗。2024 年起，公司继续在肯尼亚、哥伦比亚、厄瓜多尔举办开放日，并在埃塞俄比亚 HortiFlora 等行业展会上展示品种评估与生产者协作成果。
Overview
De Ruiter Innovations B.V. is a rose breeding and propagation company headquartered in Amstelveen near Amsterdam, the Netherlands. The company develops cut roses, spray roses, pot roses, patio roses, garden roses, hip roses, and cut and pot Hypericum, Anigozanthos, and Hydrangea varieties. With roots in a family nursery founded by Gerrit de Ruiter in 1912 in Hazerswoude-Dorp, the firm now operates breeding, testing, production, and sales teams across the Netherlands, Kenya, Ethiopia, Ecuador, Colombia, and Yuxi (China), supported by agents in thirteen countries and four regional representations covering Europe, Africa, South America, and China.
History
Founder Gerrit de Ruiter (1892–1965) was a Boskoop nurseryman whose hobby growing of polyantha roses led to a dark-red sport of ‘Orléans Rose’, introduced in 1917 as ‘Miss Edith Cavell’. After his death, his sons Gijs and Leen continued the business. The company was renamed ‘De Ruiters Nieuwe Rozen’ in 1985, acquired by Anton Pouw in 1986, became ‘De Ruiter New Roses International’ in 1992, and adopted the present name ‘De Ruiter Innovations’ in 2001. In 2015, the Dutch King awarded the company the title “Purveyor to the Royal Household”.
Breeding Programme
De Ruiter maintains trial stations in the Netherlands, Kenya, Ethiopia, Ecuador, and Colombia, allowing breeding decisions to be evaluated across altitudes, climates, and grower conditions. Selection criteria include colour stability, bud shape, productivity, disease resistance, vase life, and transport performance. The catalogue today lists 516 commercial varieties. Flagship lines include Ever Red and Revolution for the classic red segment, Mandala for higher-altitude East Africa, Happy Mood developed for Colombian growing conditions, and the X‑Pression garden-rose range serving premium retail and event floristry.
Global Footprint
The company runs six direct offices in the Netherlands (Amstelveen), Kenya, Ethiopia, Ecuador, Colombia, and Yuxi in Yunnan, China. A network of agents represents De Ruiter in Australia, Brazil, Costa Rica, Guatemala, Hungary, India, Italy, Japan, Mexico, South Africa, South Korea, Taiwan, the United States, and Zimbabwe/Zambia/Uganda. Regional representations coordinate sales and grower support across Europe, Africa, South America, and China. Headquarters staff in Amstelveen handle breeding direction, R&D, finance, and sales management for the Benelux, Germany, Eastern Europe, Asia, the Middle East, France, Italy, and Spain.
Certifications and CSR
De Ruiter works under an ISO 9000 quality system and follows Fairtrade and MPS sustainability frameworks for floriculture. Corporate social responsibility priorities include employee development, research investment, and environmental protection. Breeding choices favour disease resistance and post-harvest performance, which reduces chemical inputs at production sites and lowers losses in transit. The company continues to host open days in Kenya, Colombia, and Ecuador and participates in industry events such as the HortiFlora exhibition in Ethiopia.
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